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Millennial social drinker infographic

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Social Drinkers are the most frequent consumers of alcohol. They enjoy a good drink at home or out at a restaurant or bar. This orbit favors vodka, gin and whisky and typically indulges in 5-7 vodka drinks per month. This orbit is highly optimistic and steers clear of conformity.
You can catch the Social Drinker at an art festival or jamming out to their favorite band at a concert. These young adults have friends from all walks of life and are not afraid to appear unconventional at times. The life of the party, the Social Drinker is often the group leader and makes sure that everyone is having a good time.

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Millennial social drinker infographic

  1. 1. MILLENNIAL SOCIAL DRINKERS • • • • • •
  2. 2. MILLENNIAL SOCIAL DRINKERS • • • • • • QUICK DEFINITION Social Drinkers are the most frequent consumers of alcohol. They enjoy a good drink at home or out at a restaurant or bar. This orbit favors vodka, gin and whisky and typically indulges in 5-7 vodka drinks per month. This orbit is highly optimistic and steers clear of conformity. You can catch the Social Drinker at an art festival or jamming out to their favorite band at a concert. These young adults have friends from all walks of life and are not afraid to appear unconventional at times. The life of the party, the Social Drinker is often the group leader and makes sure that everyone is having a good time.
  3. 3. MILLENNIAL SOCIAL DRINKERS PASSIONS Motors Sports Parties Outdoor Activities MALE 76% 25-34 YEARS OLD 84% MARRIED 31% COLLEGE 74.2% WITH CHILDREN 47.5%
  4. 4. TOP TEAMS & ATHLETES TOP SPORTS ADRENALINE JUNKIES 117.4 ( popularity index ) SPORTS ENTHUSIASTS 119.4 ( popularity index ) Travis Pastrana Rob Dyrdek Ronda Rousey Millennial Social Drinkers: Sports
  5. 5. Millennial Social Drinkers: Motors CAR EXPERTS 132.0 ( popularity index ) MOTOR LOVERS 142.0 ( popularity index ) TOP BRANDS TOP SOURCES C10-Trucks.com TheRichest.com Crawl
  6. 6. Millennial Social Drinkers: Outdoor OUTDOOR ENTHUSIASTS 139.6 ( popularity index ) TOP OUTDOOR ACTIVITIES 1181111049892 107 115 124 133 143 RELEVANCE HUNTING FISHING BONFIRES POPULARITY SURFING CAMPING SHOOTING
  7. 7. Millennial Social Drinkers: Parties PARTY GOERS 175.4 ( popularity index ) TOP LIQUORS TOP FESTIVALS
  8. 8. CONSUMER INSIGHTS SUITE TRY NOW FOR FREE > Get more information on this topic See how it works hands-on!

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