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Millennial pet lovers infographic

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These young consumers are responsible about their diet. Food for them is a source of nutrition as well as enjoyment. They are not on any particular diet, rather do their best to eat a healthy, balanced lineup of meals. They try to eat breakfast every day, regularly eat organic foods, and rarely eat fast food. Eighty-five percent of this segment are female.

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Millennial pet lovers infographic

  1. 1. MILLENNIAL PET LOVERS • • • • • •
  2. 2. MILLENNIAL PET LOVERS • • • • • • QUICK DEFINITION “People who love animals and are likely pet owners. Animals literally make up part of their friends, and they are passionate about the world respecting their rights. Over seventy percent of this segment are women.”
  3. 3. MILLENNIAL PET LOVERS: MEDIA TOP RADIO NPR PANDORA iHEART RADIO KNOW MORE? TOP WEBSITE KNOW MORE? PITBULLS AREA.COM BUZZFEED VIDEO BARK BOX ENTERTAINMENT JUNKIES 31% ( popularity index ) WEBSITE 112.0 ( popularity index ) FAVORITE MEDIA RADIO 101.7 ( popularity index )
  4. 4. MILLENNIAL PET LOVERS: BEAUTY BEAUTY & WELLNESS AWARE 133.1 ( popularity index ) TOP BEAUTY BRANDS CLEAR BURT’S BEES ESSIE NAIL POLISH KNOW MORE? SELF-APPLIED STYLE 135.0 ( relevance index ) BODY ART & TATTOOS 144.3 (popularity index) HAIR CARE 159.8 (popularity index)
  5. 5. MILLENNIAL PET OWNERS: APPAREL & FASHION 20.0%is fashion lover SWAYABLE SHOPAHOLICS 121.6 (popularity index) GEMS, JEWELRY & WATCHES 152.6 (popularity index) TOP CLOTHING BRANDS TOBI TEETURTLE DEBSHOP KNOW MORE? TOP ACCESSORIES BRANDS VERRAGGIO RINGS HEARTS ON FIRE JEWLR KNOW MORE?
  6. 6. MILLENNIAL PET OWNERS: FOOD 22.3%FOODIES GRAINS & PASTA (popularity index) THOUGHTFUL EATERS 129.6 (popularity index) 156.3 ORGANIC & NATURAL FOOD (popularity index) 145.2 BREAKFAST FOOD (popularity index) 145.2 TOP FOOD BRANDS EGGO SIMILAC NRS, DASH KNOW MORE?
  7. 7. CONSUMER INSIGHTS SUITE TRY NOW FOR FREE > Get more information on this topic See how it works hands-on!

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