Strategies for winning in the breakfast
daypart for limited-service foodservice
operators
CuTTS
This “Trends in Motion: Winning in
Limited-Service Breakfast” slideshare
is co-presented by CuTTS (Culinary
Trend Tracking...
First, note additional resources here:
•Winning in LSR Breakfast Blog
http://home.packagedfacts.com/article/2014-04/limite...
Winning with
breakfast
Bread, Baked
Goods
Innovation
Coffee
Reigns
Supreme
International
Flavors
Appeal
Portability
and Sp...
Trends in Motion: Winning
in Limited-Service Breakfast
 39% of breakfast
foodservice menus
are baked goods
 Sandwiches a...
Trends in Motion:
Winning in Limited-
Service Breakfast
 64% of breakfast
foodservice customers
get coffee with
breakfast...
Trends in Motion:
Winning in Limited-
Service Breakfast
 Breakfast burritos
grow, room for
empanadas
 Is the breakfast t...
Trends in Motion:
Winning in Limited-
Service Breakfast
DON’T
 ignore global flavors in
demand
 ignore rise of interest ...
Trends in Motion:
Winning in Limited-
Service Breakfast
 Next to low-cost and
healthy, convenience
is major consumer
driv...
Success in breakfast is built in granular
fashion
Trends in Motion: Winning
in Limited-Service
Breakfast
Don’t forget to read
our breakfast blog
post for additional
insight...
Packaged Facts, a division of MarketResearch.com,
publishes market intelligence on a wide range of consumer
market topics,...
Culinary Trend Tracking Series (CuTTS) is the essential source for
tracking culinary trends and opportunities in the resta...
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Winning strategies in limited-service breakfast - PF and CuTTS

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With introductions of an A.M. Crunchwrap, Waffle Taco and Cinnabon Delights, the Taco Bell chain is going no-holds-barred into breakfast business, while McDonald’s U.S. business continues to post sales declines─1.7% down in its most recent quarter along with a 1.7% operating profit dip. Breakfast is about 25% of the McDonald’s business.
Let’s take a look at some highly-relevant strategies foodservice operators can adopt in the limited-service breakfast game:
Breakfast winning strategies
• Bread redux and baked goods resiliency
• Coffee reigns supreme, but don’t lose sight of juice
• International flavors appeal to dynamics of food excitement
• Portability and speed of service can make or break
Bread redux and baked goods resiliency
Breads are seeing a return closer to the center plate. Breads on menus have been increasing. “Chefs across all segments are exploring a variety of artisan breads—many are even baking them in-house—and using them to elevate sandwiches and entrées, and even serving them as a standalone course,”

The Culinary Trend Tracking Series helps customers:
Identify future opportunities in menu offerings and packaged foods & beverages
Leverage the long-term drivers that are truly propelling food industry trends
Track trends in fine dining restaurant, foodservice, retail prepared foods, and packaged foods
Match emerging trends to your organization’s ongoing menu and product development

Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Eighty-three percent of the Fortune 500 companies have purchased research from MarketResearch.com. Packaged Facts also offers a full range of custom research services. To learn more, visit: http://www.packagedfacts.com.

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Winning strategies in limited-service breakfast - PF and CuTTS

  1. 1. Strategies for winning in the breakfast daypart for limited-service foodservice operators CuTTS
  2. 2. This “Trends in Motion: Winning in Limited-Service Breakfast” slideshare is co-presented by CuTTS (Culinary Trend Tracking Series) and PF (Packaged Facts), a division of MarketResearch.com Winning in Limited-Service Breakfast 2 © MarketResearch.com
  3. 3. First, note additional resources here: •Winning in LSR Breakfast Blog http://home.packagedfacts.com/article/2014-04/limited-service-foodservice- operators-take-winning-strategies-their-breakfast-game •Foodservice Breakfast Trends Research Report http://www.packagedfacts.com/redirect.asp?progid=86032&productid=7857050 •CuTTS South American Flavors http://www.packagedfacts.com/Culinary-Trend-Tracking-8070416/ Ready? Let’s start!3 © MarketResearch.com
  4. 4. Winning with breakfast Bread, Baked Goods Innovation Coffee Reigns Supreme International Flavors Appeal Portability and Speed of Service © MarketResearch.com 4
  5. 5. Trends in Motion: Winning in Limited-Service Breakfast  39% of breakfast foodservice menus are baked goods  Sandwiches are differentiated by bread carrier  Bread innovation in media demonstrates pretzel and brioche power  Variety of baked goods is key 5 © MarketResearch.com Make quality consistent Upscale breads Diversify baked goods Bread makes the sandwich Bread redux and baked goods resiliency
  6. 6. Trends in Motion: Winning in Limited- Service Breakfast  64% of breakfast foodservice customers get coffee with breakfast  Consistent quality and additional coffee varieties can take you far  C-stores savvy with new coffee introductions  12% of breakfast menu belongs to juice 6 © MarketResearch.com Lighter and flavored coffee varieties Taste and time of day most influential for away-from home coffee Juice is the next battleground Watch desire for health & wellness Coffee reigns supreme, watch juice
  7. 7. Trends in Motion: Winning in Limited- Service Breakfast  Breakfast burritos grow, room for empanadas  Is the breakfast torta, bolon or torreja not far behind?  More than half of consumers seek out bold flavors in foodservice and grocery buying 7 © MarketResearch.com Breakfast burritos as launching point 20% of consumers desire foreign foods Think global within portable What’s the “next” morning burrito? International flavors appeal
  8. 8. Trends in Motion: Winning in Limited- Service Breakfast DON’T  ignore global flavors in demand  ignore rise of interest in lean diets & cuisine  discount Hispanic consumers, who currently make up nearly 1 in 5 Americans (U.S. Census)  neglect investment in portable, global food options 8 © MarketResearch.com DO  introduce foods with global flair  Mexico: burritos, torta sandwiches  South America: bolon, pan roseta, torreja, quinoa  Pan-Latin: empanada  Mediterranean Rim: flatbreads, including pita, hummus snack packs
  9. 9. Trends in Motion: Winning in Limited- Service Breakfast  Next to low-cost and healthy, convenience is major consumer driver for LSR breakfast  Pre-wrapped options viable for convenience, not just in C-stores  No drip, no foul: Keep sauces readily available in to-go packaging & packets  Architect as friend: customer flow optimized 9 © MarketResearch.com 26% of breakfast users tell PF they would be motivated by more convenient locations Portability is Key
  10. 10. Success in breakfast is built in granular fashion
  11. 11. Trends in Motion: Winning in Limited-Service Breakfast Don’t forget to read our breakfast blog post for additional insights: http://home.packagedfacts.com/article/201 4-04/limited-service-foodservice- operators-take-winning-strategies- their-breakfast-game 11 © MarketResearch.com
  12. 12. Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Eighty-three percent of the Fortune 500 companies have purchased research from MarketResearch.com. Packaged Facts also offers a full range of custom research services. To learn more, visit: http://www.packagedfacts.com. PF (Packaged Facts)12 © MarketResearch.com
  13. 13. Culinary Trend Tracking Series (CuTTS) is the essential source for tracking culinary trends and opportunities in the restaurant, foodservice, retail prepared foods, and packaged food and beverage sectors. This new bi-monthly report series supports the menu and food manufacturing innovation of executives, strategists, chefs, and food research professionals in R&D/product development, market and consumer insights, brand management, and trade and consumer marketing. The Culinary Trend Tracking Series helps customers: •Identify future opportunities in menu offerings and packaged foods & beverages •Leverage the long-term drivers that are truly propelling food industry trends •Track trends in fine dining restaurants, foodservice, retail prepared foods, and packaged foods •Match emerging trends to your organization’s ongoing menu and product development CuTTS13 © MarketResearch.com

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