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With introductions of an A.M. Crunchwrap, Waffle Taco and Cinnabon Delights, the Taco Bell chain is going no-holds-barred into breakfast business, while McDonald’s U.S. business continues to post sales declines─1.7% down in its most recent quarter along with a 1.7% operating profit dip. Breakfast is about 25% of the McDonald’s business.
Let’s take a look at some highly-relevant strategies foodservice operators can adopt in the limited-service breakfast game:
Breakfast winning strategies
• Bread redux and baked goods resiliency
• Coffee reigns supreme, but don’t lose sight of juice
• International flavors appeal to dynamics of food excitement
• Portability and speed of service can make or break
Bread redux and baked goods resiliency
Breads are seeing a return closer to the center plate. Breads on menus have been increasing. “Chefs across all segments are exploring a variety of artisan breads—many are even baking them in-house—and using them to elevate sandwiches and entrées, and even serving them as a standalone course,”
The Culinary Trend Tracking Series helps customers:
Identify future opportunities in menu offerings and packaged foods & beverages
Leverage the long-term drivers that are truly propelling food industry trends
Track trends in fine dining restaurant, foodservice, retail prepared foods, and packaged foods
Match emerging trends to your organization’s ongoing menu and product development
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