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2010 What J-Grads Need to Know

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2010 presentation for college educators about what journalism students need to know before they graduate and enter the workforce. Discusses multimedia storytelling, social media, business skills, freelancing, digital technology and evolving media landscapes.

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2010 What J-Grads Need to Know

  1. 1. W H A T J O U R N A L I S M S T U D E N T S N E E D T O K N O W W H E N T H E Y G R A D U A T E Education & Experience
  2. 2. Help Wanted: Few, if any, single-skill journalism jobs exist now.
  3. 3. “The right person will be … organized enough to stay on top of filings for both print and web editions.” “Must be a „working‟ editor … Skills should include writing, photography and editing. Computer skills in Word, Office, InDesign, Photoshop and Excel are a must.”“The Daily Progress … has an immediate opening for an entry level photographer who can shoot stills and video …” Help Wanted: Sources: JournalismJobs.com, NPPA.org
  4. 4. Strong Entry-Level Credentials: Before 2000  Four-year degree in print or broadcast journalism  Experience on the college newspaper/TV staff  Internship experience is a plus 2000-Present  Four-year degree covering basics in print, broadcast and online journalism  Emphasis in 1-2 specific skill sets  Experience on college newspaper/TV staff  Internship experience is essential  Basic computer/web publishing skills are essential  Double major is a plus  Entrepreneurial skills are a plus
  5. 5. Then All Journalists Needed: • Context • History of News • Ethics day‟s Media Landscape • Hard Skills • Writing, Photography, Editing OR Design • Soft Skills • Networking Ability • Research Skills
  6. 6. Now All Journalists Need: • Context • History of News • Ethics • Today‟s Media Landscape • Hard Skills • Writing • Photography • Editing • Online Publishing • Soft Skills • Networking Ability • Research Skills • Social Media Skills • Entrepreneurial Skills
  7. 7. Context  History of News  Connect with experienced journalists  Learn from the past  Understand progression of communication  Understand audience behavior
  8. 8. Context  Ethics  Journalism ethics  Separate journalism from fiction, tabloids and sensationalism  Provide basis for judgment in new media “gray areas”  Understand journalism is essential to democracy  Work ethic  Journalism is not a 9-5 job  It‟s a small journalism world
  9. 9. Context SURVEY: How did you first hear about the death of Elvis? The death of Michael Jackson?
  10. 10. Context The Times, they are a-changin‟ …
  11. 11. Context How I followed news of the death of Michael Jackson.
  12. 12. Context How I followed news of the death of Michael Jackson: • Knowledge started by word of mouth • Mobile device was the dominant point of entry* • Online news was the dominant source • 71% of my attention to the story was in the first day it broke • I did not consume any print coverage event until the next day • The only lasting piece of coverage I saved was a magazine • 49% of my “information encounters” involved non-traditional, non- professional news sources (i.e. word of mouth, social media, entertainment) *Mobile internet access is expected to surpass PC web access by 2013
  13. 13. Questions  Have you ever searched for an infographic using Google images?  Did you watch “Don‟t Tase Me Bro” on YouTube?  Have you ever followed a link on Facebook?  Have you ever learned something new by watching SNL, The Daily Show or The Tonight Show?
  14. 14. Why do you ask? Journalists must compete with friends, family and Jon Stewart as news voices.
  15. 15. Context Today‟s Media Landscape: Newspapers Television News Websites Radio Facebook Twitter MagazinesRSS Readers Search Engines Smart Phone Apps Word of Mouth E-Readers YouTube Reality TV Gaming Consoles Text Messages Foursquare E-mail Alerts Comedy Shows
  16. 16. Context  Different Deadlines: Mobile = Immediately Web = As soon as possible Broadcast = Show Time Slot (5:00, 6:00, 11:00, etc.) Print = Press Time (Daily, weekly, monthly, etc.) Learn to do a quick edit followed by a quality edit. (NOTE: “Quick” should not mean “inaccurate”!)
  17. 17. Hard Skills TWO MOST IMPORTANT SKILLS!  Writing  Image Composition These are the basis for everything we do regardless of platform
  18. 18. Hard Skills • “TV style” • Typically progressive tense • Written to be heard • Images/sound set the scene • “Newspaper style” • Typically past tense • Written to be read • Writer describes scene • Varying styles • Written to be found: • SEO, Keywords, Geo-tags PRINT WRITING A-V WRITING ONLINE WRITING • AP Style • Grammar • Spelling • Timecode
  19. 19. Hard Skills  Image Composition  Rule of Thirds  Basic Lighting  Basic Photoshop
  20. 20. Have at least ONE hands-on experience with: o Writing a print article o Writing an audio-visual script o Taking and editing a news photo o Shooting and editing a video o Recording and editing audio o Doing a stand-up and/or voiceover o Building a basic website o Reporting with a mobile device WRITING AUDIO-VISUAL WEB PUBLISHING
  21. 21. Soft Skills  Networking  Know how to promote yourself and your work  It‟s a small world, after all …  Social Media  Understand audience engagement  Understand demographics  “Talk with me, not at me” There‟s a difference between knowing how to use social media personally and knowing how to use it professionally. Do both.
  22. 22. Soft Skills  Entrepreneurial Journalism  Understand personal finance  Know local and national freelance rates  Diversify your revenue streams  Market yourself  Join professional organizations Always think like a freelancer.
  23. 23. J-Students Need More Than A Degree:  Technical ability  Internship experience  Clips on a portfolio website  Non-academic reference  Genuine love for storytelling
  24. 24. Instructor Crystal L. Lauderdale crystal@crystallauderdale.com

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