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Google+ Pages for Business


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Google+ Pages for Business

  1. 1. Tae Kim TaeKim1 Google confidential
  2. 2. Google+ for your BusinessNovember 15, 2011Tae E. KimHead of SEM/Platform Channel PartnershipsNorth America2 tae e. kim Google confidential
  3. 3. Evolution of the web3 Google confidential
  4. 4. 4 Google confidential
  5. 5. 5 Google confidential
  6. 6. introducing, youin the real world, people interact with businesses every brings those rich relationships online.• start real conversations• inspire your customers to recommend new ones• Boost the performance of your ads across the web6 Google confidential
  7. 7. off to a great start40M people joined3.7B photos uploaded1M sites added the +1 button5B +1 impressions/day7 Google confidential
  8. 8. 8 Google confidential
  9. 9. 9 Google confidential
  10. 10. 10 Google confidential
  11. 11. +Mobile Share what’s around, right now, without any hassle.11 Google confidential
  12. 12. Ripples: watch how posts get shared12 Google confidential
  13. 13. Search is Becoming More Social The +1 Button and Social Search13 Google confidential
  14. 14. social webYour +1’s will reach not only the 40 million users of Google+, but thebillion people who come to Google everyday sites G+ Page display search video mobile14 Google confidential
  15. 15. +1 Button presents opportunity to businesses • More Traffic - personalized annotations to increase CTR. • Better Traffic - search traffic is better qualified when the site has been recommended by a friend or contact. 1 515 Google confidential
  16. 16. Google+: Things you can do now Join the +1 button experiment at: 1 If you have a website for your business, visit the 2 Webmasters +1 Button site for implementation: Create your Google+ profile and get familiar with the platform. 3 Create your profile/circles and include professional / business information (without actually creating a business profile). Start generating and publishing interesting and informative 4 content pertaining to you / your business; build critical mass.16 Google confidential
  17. 17. +You / Your Business Google+ Pages for Brands / Businesses17 Google confidential
  18. 18. 90 % Of consumers online trust recommendations from people they knowSources: Econsultancy July 2009, Harris Interactive June 2010
  19. 19. 71 % Say reviews from family members or friends influence purchase decisions19 Google confidentialSources: Econsultancy July 2009, Harris Interactive June 2010
  20. 20. built for businessGoogle+ Your Business ripples pages analytics hangouts search circles +1 button direct connect g+ icon social extensions20 Google confidential
  21. 21. What if you could… Create more personal Repeat Customers relationships with New customers at scale? Customers Segment Your Audiences in the Social Space21 Google confidential
  22. 22. google+ pagesyour google+ page is the centerpiece of your presence on google+22 Google confidential
  23. 23. a single home for your +1’s +1 count/button: this includes +1’s directly on your page, as well as any +1’s on buttons that point to your website’s url* *verification code installation required23 Google confidential
  24. 24. reach the right audience at the right time circles: people can subscribe to your updates. you can also use circles to send targeted messages to smaller groups.24 Google confidential
  25. 25. meet face to face and join the conversation start a hangout: live, multi-user video chat. you can choose to start a hangout publicly, or with any of your circles. notifications: see whenever someone’s +1’d your page or post, shared or commented on a post, added you to a circle, or mentioned you in a post.25 Google confidential
  26. 26. getting started step 1: start posting step 2: connect to your website step 3: spread the word step 4: build your circles26 Google confidential
  27. 27. google+ icon & badge27 Google confidential
  28. 28. bring google+ to your websiteGoogle+ icon and badge help you promote your Google+ page tovisitors on your website G+ Icon G+ Badge28 Google confidential
  29. 29. Google+ Icon Link to G+ Page Also installs verification code at the same time.29 Google confidential
  30. 30. Google+ badgeAdd to circles and +1 sharing directly from your website(coming soon…)30 Google confidential
  31. 31. benefits Help more visitors discover your Google+ page Let people add you to a circle without ever leaving your site Get more +1’s for your page, helping you to stand out in search and ads31 Google confidential
  32. 32. benefits Simple way to direct people to your Google+ page Quickly gain followers. Your page is automatically added to the following circle. No setup required. Verified pages are automatically eligible.32 Google confidential
  33. 33. google+ direct connect33 Google confidential
  34. 34. simple, elegant social discoveryGoogle+ Direct Connect make it easy for people to find yourGoogle+ page using Google search.34 Google confidential
  35. 35. Direct ConnectFrom the search box, type + ‘page name’35 Google confidential
  36. 36. Direct ConnectAs you type, top verified pages will appear in suggest36 Google confidential
  37. 37. quickly gain followerswhen you hit enter, you’re taken directly to the page which is thenadded to your ‘following’ circle The first time you use Direct Connect, you’re prompted to enable auto-follow. Pages will automatically be added to your ‘following’ circle from then on.37 Google confidential
  38. 38. Thank you / Q&A tae e. kim38 Google confidential