How Bing is Socializing SearchAya ZookSenior Product Manager, Microsoft
Powered by Bing                                                                                                           ...
»»»»»»»»»»
2.5x more often than local cityguides,   4x more often than onlinesites/reviews, and10x     often morethan social media ch...
Focus                                      Better basic               Bring their traces     search fromKey Benefit       ...
Users’         Users’Attributes       Actions                    Retweets   Friends                     Replies  Followers...
100%                                                                                               94%                    ...
Naturally connected community               Spam marketing campaign    Spammy communities are highly visible – don’t be pa...
Things you already do          New things to consider                                            Make it easy to Like andQ...
Email: ayaz@microsoft.com
http://www.bing.com/businessportalhttp://www.discoverbing.comhttp://www.bing.com/toolbox/home/          http://www.faceboo...
Bing Socializing Search
Bing Socializing Search
Bing Socializing Search
Bing Socializing Search
Bing Socializing Search
Bing Socializing Search
Bing Socializing Search
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Bing Socializing Search

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Bing Socializing Search

  1. 1. How Bing is Socializing SearchAya ZookSenior Product Manager, Microsoft
  2. 2. Powered by Bing Explicit Share: 30%Sources: 1. comScore Explicit Core May ‘09 – Jul ‘11; 2. comScore Explicit Core May ’09 – Jul ’11; 3. Bing Marketing Analytics; 4. America’s Hottest Brands in 2009 Ad AgeMagazine
  3. 3. »»»»»»»»»»
  4. 4. 2.5x more often than local cityguides, 4x more often than onlinesites/reviews, and10x often morethan social media check-in sites.
  5. 5. Focus Better basic Bring their traces search fromKey Benefit with you everyone to just Find the “expert” youBing Release Opinion Infusion Interest Infusion Shopping, Travel,Focus People Finder
  6. 6. Users’ Users’Attributes Actions Retweets Friends Replies Followers Others that share the same link Follows Likes
  7. 7. 100% 94% 90% 80% 78%% of Tweets that include links 70% 60% 57% 50% % including link 45% 40% Linear (% including link) 30% 25% 20% 10% 4% 0% 0 1 2 3 4 5 * Source: Editorial judgments Score Quality
  8. 8. Naturally connected community Spam marketing campaign Spammy communities are highly visible – don’t be part of one!
  9. 9. Things you already do New things to consider Make it easy to Like andQuality Interesting & useful content Share content. Include links in Tweets and UpdatesTrust Trustworthy sites linking to Trust-worthy people sharing your site; anchor text your links or tweets; avoiding spammy clumpsPopularity # of high quality links # of people Retweeting or Liking what you said/shared in the last minute, hour, day, weekTimeliness Update your site, blogs Be prepared to turn on a dime, and for the flash mob
  10. 10. Email: ayaz@microsoft.com
  11. 11. http://www.bing.com/businessportalhttp://www.discoverbing.comhttp://www.bing.com/toolbox/home/ http://www.facebook.com/Bing

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