2.5x more often than local cityguides, 4x more often than onlinesites/reviews, and10x often morethan social media check-in sites.
Focus Better basic Bring their traces search fromKey Benefit with you everyone to just Find the “expert” youBing Release Opinion Infusion Interest Infusion Shopping, Travel,Focus People Finder
Users’ Users’Attributes Actions Retweets Friends Replies Followers Others that share the same link Follows Likes
100% 94% 90% 80% 78%% of Tweets that include links 70% 60% 57% 50% % including link 45% 40% Linear (% including link) 30% 25% 20% 10% 4% 0% 0 1 2 3 4 5 * Source: Editorial judgments Score Quality
Naturally connected community Spam marketing campaign Spammy communities are highly visible – don’t be part of one!
Things you already do New things to consider Make it easy to Like andQuality Interesting & useful content Share content. Include links in Tweets and UpdatesTrust Trustworthy sites linking to Trust-worthy people sharing your site; anchor text your links or tweets; avoiding spammy clumpsPopularity # of high quality links # of people Retweeting or Liking what you said/shared in the last minute, hour, day, weekTimeliness Update your site, blogs Be prepared to turn on a dime, and for the flash mob