Putting The Strategy In Place


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Connecting the why’s, where’s and how’s to create a winning strategy that maximises your use of social media platforms and brings you the best ROI; a look at two charities that are already on top of their game; and the future of social media marketing.

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Putting The Strategy In Place

  1. 1. The future of social media marketing?• The web is dead.Long live social media.• Google no longer thegolden boy.
  2. 2. To conclude:• Strategy vs. ad-hoc approach.• One size doesn’t fit all.• Importance of demographics.• Tailoring and personalising.• Social media will come to define marketing.