Why Social Media?

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An insight into why social media marketing is so important for charities and the need for a campaign strategy over an ad hoc approach.

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Why Social Media?

  1. 1. Out of the top ten websites in the UK, sevenare social media sites:1. Google UK2. Facebook3. Google4. YouTube5. BBC Online6. Yahoo!7. eBay UK8. Windows Live9. Wikipedia10. Twitter
  2. 2. Communicating effectively• Marketing is about effective communication.• Social media platforms allow people to communicate on aglobal level.• Social media is one of the hottest tools in today’s world ofmarketing.
  3. 3. What’s so great about social media?1. Build your customer database and engagement.2. Create a community around your charity.3. Spread awareness of offline events.
  4. 4. The importance of a strategic approach• Social media is not an add on.• Offline marketing is planned – why not social media?• Get heard over the din.• Planning enables growth.

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