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About me
Freelance writer
Web Editor
●

Online accounting with actual
humans

●

Just appointed Michael Van Swaaij
as Chai...
A 1950s Approach to
Content Strategy
A brief history of writing
An embarrassment of
riches
One big problem...

CC Matthew Rutledge
Desert Strike: Return to the Gulf
Riches in silos
● Most services work great in isolation
● No APIs, no interconnectivity
Leads to:
● Duplication of data
● ...
Mature services
Closed systems
Multi-channel editorial
Company channel

Partner channel

‘Other’ channel
Our old editorial workflow
Our new editorial workflow
Kanban boards
If software
solutions aren’t
working, scrap
them.
By ditching software...
● Saved £160 per month on software
● Reduced planning and reporting by about
60%
● Instant visibil...
Questions?
Content Marketing Show - A 1950s approach to content strategy
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Content Marketing Show - A 1950s approach to content strategy

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Web Editor Jon's presentation to the 2013 Content Marketing Show, detailing our switch from a silo-heavy software approach to editorial planning, to a dead simple whiteboard-and-post-its method.

Published in: Technology, News & Politics
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Content Marketing Show - A 1950s approach to content strategy

  1. 1. About me Freelance writer Web Editor ● Online accounting with actual humans ● Just appointed Michael Van Swaaij as Chairman ● Fastest growing accountancy firm in the UK @Jn_Norris
  2. 2. A 1950s Approach to Content Strategy
  3. 3. A brief history of writing
  4. 4. An embarrassment of riches
  5. 5. One big problem... CC Matthew Rutledge
  6. 6. Desert Strike: Return to the Gulf
  7. 7. Riches in silos ● Most services work great in isolation ● No APIs, no interconnectivity Leads to: ● Duplication of data ● Extra effort ● Difficult reporting
  8. 8. Mature services
  9. 9. Closed systems
  10. 10. Multi-channel editorial Company channel Partner channel ‘Other’ channel
  11. 11. Our old editorial workflow
  12. 12. Our new editorial workflow
  13. 13. Kanban boards
  14. 14. If software solutions aren’t working, scrap them.
  15. 15. By ditching software... ● Saved £160 per month on software ● Reduced planning and reporting by about 60% ● Instant visibility (no more “Where are we up to…” emails)
  16. 16. Questions?

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