The Value & Benefit of Regional Cooperation Nora Fever Business Development Manager, Corner Brook Port Corporation Vice-Ch...
Why work together? <ul><li>Maximize limited resources </li></ul><ul><li>Leverage support </li></ul><ul><li>Learn from each...
Examples of Regional Partnerships <ul><li>CANAL is a provincial organization </li></ul><ul><ul><li>Represents and markets ...
Examples of Regional Partnerships <ul><li>ACCA is a pan-Atlantic organization </li></ul><ul><ul><li>Partnership of 4 Atlan...
Marketing Initiatives <ul><li>Marketing activities </li></ul><ul><ul><li>Joint advertising </li></ul></ul><ul><ul><li>Fam ...
Are we making progress? <ul><li>Continued growth </li></ul><ul><li>Cruise line satisfaction: </li></ul><ul><ul><li>Disney ...
Thank You! Questions?  Comments?
Upcoming SlideShare
Loading in …5
×

The Value & Benefit of Regional Cooperation -Nora fever

306 views

Published on

Published in: Business, Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
306
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Value & Benefit of Regional Cooperation -Nora fever

  1. 1. The Value & Benefit of Regional Cooperation Nora Fever Business Development Manager, Corner Brook Port Corporation Vice-Chair, CANAL
  2. 2. Why work together? <ul><li>Maximize limited resources </li></ul><ul><li>Leverage support </li></ul><ul><li>Learn from each other </li></ul><ul><li>Complement rather than duplicate </li></ul><ul><li>Create a unified voice within the industry </li></ul>
  3. 3. Examples of Regional Partnerships <ul><li>CANAL is a provincial organization </li></ul><ul><ul><li>Represents and markets the ports in NL as part of a number of itineraries </li></ul></ul><ul><ul><li>Provides leadership and guidance in the development of the industry in the province, including port readiness and product delivery </li></ul></ul><ul><ul><li>Building relationships with industry stakeholders </li></ul></ul>
  4. 4. Examples of Regional Partnerships <ul><li>ACCA is a pan-Atlantic organization </li></ul><ul><ul><li>Partnership of 4 Atlantic provinces, Parks Canada and ACOA </li></ul></ul><ul><ul><li>Major ports : Charlottetown, PE | Corner Brook, NL | Halifax, NS | Saint John, NB | Sydney, NS </li></ul></ul><ul><ul><li>Associate ports : Baddeck, NS | Digby, NS | Miramichi, NB | Pictou, NS | St. Andrews By-the-Sea, NB | Saint-Pierre and Miquelon, France </li></ul></ul>
  5. 5. Marketing Initiatives <ul><li>Marketing activities </li></ul><ul><ul><li>Joint advertising </li></ul></ul><ul><ul><li>Fam tours </li></ul></ul><ul><ul><li>Electronic and print materials </li></ul></ul><ul><ul><li>Attendance at key industry events </li></ul></ul><ul><li>Joint marketing agreements </li></ul><ul><ul><li>Working with the cruise lines to promote itineraries </li></ul></ul><ul><li>Working with partners with a broader scope such as Cruise Canada/New England and CINA </li></ul>
  6. 6. Are we making progress? <ul><li>Continued growth </li></ul><ul><li>Cruise line satisfaction: </li></ul><ul><ul><li>Disney Cruise Lines in 2012 </li></ul></ul><ul><ul><li>Saga Cruise Lines in 2012 </li></ul></ul><ul><ul><li>Oceania repositioned ship from Med for 2012 </li></ul></ul><ul><ul><li>Carnival testing Boston as a homeport in 2012 </li></ul></ul><ul><li>More joint marketing agreements in 2011-12 with cruise lines to reach consumers </li></ul><ul><li>Corner Brook will have a banner year in 2012 </li></ul><ul><li>Season extension? </li></ul>
  7. 7. Thank You! Questions? Comments?

×