1. Sustainable Strategies for Tourism
Industry Recovery

2. Introduction to Sustainability in
Aviation Industry
● Seeks solutions for enhancing the societal and environmental
effects of air transportation
● Mitigate contribution of aviation to climate change using new
practices and radical innovation

3. Aviation Sector and COVID-19
● High historical growth in tourism came to a halt in 2020 amid the global Covid-19 pandemic.
● Most tourist destinations have been forced to suspend operations by 2020 due to closure measures
and travel bans, cancellations and local transport

4. Sustainability Challenges in UK Aviation
Sector
● The UK is still unable to recover, as the industry has shrunk to a fraction of what it was before the pandemic.
● Unfortunately, as tourism is already vulnerable to many unmanageable factors (the economy, the jobs of
many, etc.)

5. GDP Contribution in COVID-19
● Export revenue from tourism could fall by $ 910 billion to $ 1.2 trillion
● This would have a broader effect and could reduce GDP by 1.5% to 2.8%.
● One of the main reasons why the industry has failed is the wrong unified policy and policy.

6. Government strategies for Sustainable
Aviation
● Push economic buttons such as tax exemptions and stimulus packages
● Create new systems and tools
● Introduce state-owned flagships
● Zero-emission flights using electrofuels
● Government’s bailout should be attached for airline companies

7. Sustainable Strategies by Airline
Companies
● Introducing Air-Route reactivation for flight demand
● Tracking and monitoring the demand for global air travel
● Introducing e-commerce platform for customer specific air-travel
demand

8. Potential Recovery Measures
● It would be healthier if the government took part in developing long-term
solutions.
● We will only see improvement when consumers begin to realize that it is safe
to travel.
● They propose to increase the scope of tourism and hospitality through
different social media.

9. Company Overview
● Specialises in providing holiday packages to its customer
● Recognised and respected throughout the UK as well Europe
Jet2Holidays

10. Impact of COVID-19 on Jet2Holidays
● Significant impact on the tourism industry throughout the world
● Important for this sector to withstand the long-term impact of
covid-19
● Tourism industry has been considered a sector that had a major
influence

11. Jet2Holidays Operations, Negative Sales and COVID-19
● Major impact on Jet2holidays' business operations and affected
sales
● Travelling restrictions imposed by the organisation
● Received a huge downfall in their business operations

12. Alienation in Business
● Suffered a huge loss regarding their business operations (Panzone, Larcom and
She, 2021)
● Employees had to receive a pay cut from their salary
● Negatively influenced the relationship of the company with its employees

13. Government Interventions
● UK government decided to withdraw the travelling restrictions imposed for
sustaining the further spread of covid-19 (Sharma, Thomas and Paul, 2021)
● This resulted in a huge turning point for the organisation
● Allowed the company to come back to the market
● Recover all of the losses the organisation faced during the lockdown phase

14. Strengthening Consumer Base
● Helped the organisation to provide more services after the uplift of
travel restrictions
● Enabled itself to overcome the situation and thrive in creating a
more profitable economy in the post-pandemic era

15. Future Operation and Growth Development of
Jet2holidays
● Negatively influenced various sectors of business industries (Rodríguez-Antón
and Alonso-Almeida, 2020)
● The hospitality and tourism sectors are two of the industries

16. Increase in Profitability
● Turn the situation into their profit and a huge amount of profit right
after the uplift of the COVID travelling restrictions
● Received a huge number of profits from the increased sales
proportion of their travel agent partners (Grech, Grech and Fabri,
2020)

17. Increase in Sales
● Received a 31% increase in the proportion of its sales in the year 2021
● This situation has also helped them to turn to win the trust of their travel
agents (Dube, Nhamo and Chikodzi, 2021)
● A bit of reliance on those travel agents gained them a huge profit and made the
increased sales growth possible

18. Make a new offer to protect from Covid-19
● Airlines with more domestic flights will perform better for the restoration of
the aviation industry.
● The policy emphasizes 4 new features for passengers, namely the Covid-19
insurance they provide, the middle seat is empty, temperature measurements
and refined passenger compartment.
● The offer will give passengers the confidence to rebook with the airline.

19. Target business flights demand through charter
flights
● Jet2Holiday can take opportunity to the business trip market with
offering them the charter flights service for facilitate the
transfer
● Sanitized charter flights can boost sales as it will be preferred with
low-cost budgeting

20. Concerned to Airlines memberships
● Jet2Holidays can make special offer only for the membership so
that there will be more customers want to be members with the
airlines
● Jet2Holidays can also maintain the relevance of the loyalty
membership scheme by increase the opportunity for earning
and burning points with 3rd party partner

21. Future of the Organisation
● Gain some serious market recognition
● Enable the organisation to accomplish and meet its vision of gaining
serious recognition in the global market tourism sector
● Needs to be more focused and concentrate more on business
expansion
● Create a monopoly and dominate the tourism sector with huge
market recognition

22. References
● Bas, T., (2021). COVID-19 and Implications for Future Trends in the UK Travel and Tourism Sector. [Online] Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3623404
● BEHSUDI, A., (2020). Tourism-dependent economies are among those harmed the most by the pandemic. [Online] Available at:
https://www.imf.org/external/pubs/ft/fandd/2020/12/impact-of-the-pandemic-on-tourism-behsudi.htm
● Benjamin, S., Dillette, A. and Alderman, D.H., (2020). “We can’t return to normal”: committing to tourism equity in the post-pandemic age. Tourism Geographies, 22(3), pp.476-483.
● Chang, C.L., McAleer, M. and Ramos, V., (2020). The future of tourism in the COVID-19 era. Advances in Decision Sciences, 24(3), pp.218-230.
● Dennis, J., (2021). Jet2holidays sees proportion of trade sales grow during Covid. [Online] Available at: https://travelweekly.co.uk/news/air/jet2holidays-sees-proportion-of-trade-sales-
grow-during-covid
● Dube, K., Nhamo, G. and Chikodzi, D., (2021). COVID-19 cripples global restaurant and hospitality industry. Current Issues in Tourism, 24(11), pp.1487-1490.
● Grech, V., Grech, P., and Fabri, S. (2020). A risk balancing act–tourism competition using health leverage in the COVID-19 era. International Journal of Risk & Safety in Medicine, 31(3),
121-130.
● Guo, L., Liu, K., Song, Y., & Yang, Z. (2022). Recovering hotel room sales during the COVID-19 pandemic: lessons from OTA information using the quantile regression approach. Current
Issues in Tourism, 25(1), 94-114.
● jet2, (2020). Jet2.com and Jet2holidays Praised for Covid-19 Response. [Online] Available at: https://www.jet2.com/news/2020/04/Jet2_com_and_Jet2holidays_Praised_for_Covid-
19_Response
● jet2holidays, (2022). Package holidays you can trust. [Online] Available at: https://www.jet2holidays.com/about-us
● Mayling, S., (2022). Jet2holidays sales ‘through the roof’ after test announcement. [Online] Available at: https://travelweekly.co.uk/news/air/jet2holidays-sales-through-the-roof-after-
test-announcement
● Orîndaru, A., Popescu, M.F., Alexoaei, A.P., Căescu, Ș.C., Florescu, M.S. and Orzan, A.O., (2021). Tourism in a Post-COVID-19 Era: Sustainable Strategies for Industry’s Recovery.
Sustainability, 13(12), p.6781.
● Panzone, L.A., Larcom, S. and She, P.W., (2021). Estimating the impact of the first COVID-19 lockdown on UK food retailers and the restaurant sector. Global Food Security, 28,
p.100495.
● Rodríguez-Antón, J.M. and Alonso-Almeida, M.D.M., (2020). COVID-19 impacts and recovery strategies: The case of the hospitality industry in Spain. Sustainability, 12(20), p.8599.
● Sharma, G.D., Thomas, A. and Paul, J., (2021). Reviving tourism industry post-COVID-19: A resilience-based framework. Tourism management perspectives, 37, p.100786.