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Data in Your Hand: Using mobile internally

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Data in Your Hand: Using mobile internally

  1. 1. Richard Owen, Founder & CEO, CrowdLabAnna Tozer, Insights Manager, EE
  2. 2. Anna Video
  3. 3. • Remind users of the segmentsthat anchor the business• Segment and brand KPI’s at aglance• Create own analyses• Draw from four disparate datasources
  4. 4. • User Centered Design• Simple and robust• Evolve and grow• Events, dear boy
  5. 5. “An approach to interactive systems development thataims to make systems usable and useful by focusing onthe users, their needs and requirements, and byapplying human factors/ergonomics, and usabilityknowledge and techniques. This approach enhanceseffectiveness and efficiency, improves human well-being, user satisfaction, accessibility and sustainability;and counteracts possible adverse effects of use onhuman health, safety and performance”•(ISO 9241-210:2010 Ergonomics of human-system interaction -- Part 210:Human-centred design for interactive systems).User Centered Design
  6. 6. Simple & Robust• Rule of Transparency: Design forvisibility to make inspection anddebugging easier.• Rule of Simplicity: Design for simplicity;add complexity only where you must.• Rule of Robustness: Robustness is thechild of transparency and simplicity.Source: The Unix philosophy, originated by Ken Thompson, is a set of cultural norms and philosophicalapproaches to developing small yet capable software based on the experience of leading developers
  7. 7. Evolve & Grow1. iOS web app and desktop – target mostpopular devices in simplest way2. Android version – natively to allow forpush3. iOS native version – native is best
  8. 8. Events, dear boy
  9. 9. The resultsThis will be done via video/animation of a userclicking through screens – and in situ – officefootage on tube, on street, etc
  10. 10. Video:Anna being pleased; impact in organisation3-4 end users saying how useful it is
  11. 11. www.crowdlab.cominfo@crowdlab.com+44 (0) 759 046 2342

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