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Everything I needed to know about social media I learned from Pikachu. an illustrated chat with  Rachel Nabors @CrowChick RacheltheGreat.com
 
 
 
Ubiquity All your friends are doing it.
If people we like use something, we're more likely to use it, too.
What can you do? ,[object Object],[object Object],[object Object],[object Object]
Availability  Everyone can access it.
The more ways we have to access something, the more likely we are to use it. Would Twitter be so revolutionary if you could only use it from Twitter.com on a computer?
Of course not! How would you be able to tweet while driving? Thank goodness you can twitter with your mobile phone!
Participation  All together now.
*Not that this ever actually happened...
 
What happened? ,[object Object],[object Object],[object Object],[object Object]
Camaraderie  Friends by default. People like to feel like they're a part of an exclusive group of users, even is said group of users is very large.
 
What can you do? ,[object Object],[object Object]
Summation  The bonds that people form over a product are strengthened and exercised when they come together over it.
The iphone huddle. Look familiar?
What can you do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! Rachel Nabors @CrowChick RacheltheGreat.com

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Fizzled Durham 2010: Social Media and Pikachu

Editor's Notes

  1. http://alforata.deviantart.com/art/Pokemon-Rom-Icons-GSC-131655165
  2. http://alforata.deviantart.com/art/Pokemon-Rom-Icons-GSC-131655165