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Rachel Ellen - brightonSEO 2022 - ¡Livin’ la vida local! The Changing Landscape of Local Search

C
CroudLocal

This document discusses the changing landscape of local search and provides guidance on how to adapt local search marketing strategies. It notes that global events have increased demand for local information and visual content. It also outlines threats to Google's dominance from other platforms and recommends businesses assess local search trends, adapt strategies to focus on quality helpful content and user engagement, and actively optimize Google Business Profiles, local listings and reviews. The overall message is that local search marketers must be proactive, measurable and help local users in order to be effective.

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¡Livin’ la vida local!
Rachel Ellen
Croud
The changing landscape
of local search
Slideshare.Net/CroudLocal
@CroudMarketing
@CroudMarketing - #BrightonSEO
Rachel Ellen
Croud, London
Project Manager ➡
Local Search Strategist
2
@CroudMarketing - #BrightonSEO
@CroudMarketing - #BrightonSEO
What comes to mind when most
people think of local SEO?
3
@CroudMarketing - #BrightonSEO 4
Typically,
they think
of this …
@CroudMarketing - #BrightonSEO 5
But it’s also …
Meeting local
demand for
what’s needed
now and nearby
@CroudMarketing - #BrightonSEO 6
… and this …
Providing
research
opportunities
that drive
physical footfall

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