C r o ss bo r de r I N F O R M A | R e s e ar c h • A n al y s is • I n sig h t s1H-2012 Tourism Trends in Baja California...
August 13, 2012Crossborder Group is pleased toprovide this CrossborderINFORMAbriefing of key indicators and surveyresults ...
BAJA CALIFORNIA HOTEL OCCUPANCY TRENDS: JAN-JUNA review of data from Mexico’s Tourism Secretariat (SECTUR) suggestssome cl...
ROSARITO HOTEL OCCUPANCY TRENDS: JAN2010-JUN2012• During 1H-2012, Rosarito’s pre-Summer hotel occupancy rates averaged  18...
ENSENADA HOTEL OCCUPANCY TRENDS: JAN2010-JUN2012• During 1H-2012, Ensenada’s pre-Summer hotel occupancy averaged  33.5%, u...
ENSENADA CRUISE SHIP PASSENGERS• In contrast to all of Mexico’s other major Pacific Coast cruise  destinations, Ensenada’s...
VISITOR VISAS ISSUED AT TIJUANA LAND PORTS OF ENTRY• INAMI (Mexico’s Federal Immigration Agency) also reports higher  numb...
CROSSBORDER GROUP: AT-BORDER SURVEY (APRIL 2012)Crossborder Group’s At-Border Survey data also indicate bordercrossers fro...
For more insights into Mexico’s tourismand hospitality industries; bordercrossings; crossborder manufacturing,retail, and ...
A FEW OF CROSSBORDER’S CLIENTS     …and many others – contact us today to find out how we can help.
Upcoming SlideShare
Loading in …5
×

CrossborderInforma: Baja California Tourism Trends (Aug 2012)

1,052 views

Published on

August 2012 CrossborderInforma briefing by Crossborder Group: a snapshot of selected tourism trends in Baja California cities that clearly show a positive rebound in the first half of 2012 (compared to recent years). Data presented includes hotel occupancy trends for the State, Rosarito, and Ensenada; cruise ship passenger trends at Ensenada; increased issuance of long-term tourist and business visitor visas at the San Diego-Tijuana Ports of Entry (San Ysidro and Otay Mesa); and two recent at-border survey questions asked by Crossborder Group regarding security perceptions of US visitors to Baja California.

CrossborderInforma briefings will typically be issued monthly, and will cover a variety of economic, industry, and policy-related issues in Mexico and along the US-Mexico border region. For more information, please contact our firm at Answers[at]CrossborderBusiness[dot]com, or call us toll free at 1-888-4XBORDER [888-492-6733].

Published in: Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,052
On SlideShare
0
From Embeds
0
Number of Embeds
63
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

CrossborderInforma: Baja California Tourism Trends (Aug 2012)

  1. 1. C r o ss bo r de r I N F O R M A | R e s e ar c h • A n al y s is • I n sig h t s1H-2012 Tourism Trends in Baja California Unbiased business, industry and policy market research, strategies and market-entry services for Mexico and the NAFTA/CAFTA marketplace
  2. 2. August 13, 2012Crossborder Group is pleased toprovide this CrossborderINFORMAbriefing of key indicators and surveyresults – one of the many ways our firmoffers data and insights about businessand policy issues along the US-Mexicoborder region and throughout Mexico.This CrossborderINFORMA briefing isfocused on tourism trends in BajaCalifornia during the first-half of2012 (January-June).
  3. 3. BAJA CALIFORNIA HOTEL OCCUPANCY TRENDS: JAN-JUNA review of data from Mexico’s Tourism Secretariat (SECTUR) suggestssome clear increases in Baja California hotel occupancy rates…• During the first half of 2012 (1H-2012), Baja California hotel occupancy rates averaged 37.9% -- up by +2.4% points over 2011 occupancy rates
  4. 4. ROSARITO HOTEL OCCUPANCY TRENDS: JAN2010-JUN2012• During 1H-2012, Rosarito’s pre-Summer hotel occupancy rates averaged 18.2% -- up +4.5% points compared to 1H-2011• Notably, while total numbers of non-domestic (“international”) visitors has gone up in Rosarito, the proportion of international visitors has actually decreased slightly in 2012 (i.e.: more domestic tourists)
  5. 5. ENSENADA HOTEL OCCUPANCY TRENDS: JAN2010-JUN2012• During 1H-2012, Ensenada’s pre-Summer hotel occupancy averaged 33.5%, up by +4.0% points versus 1H-2011• Over the last two years, international tourists (i.e.: non-domestic) have been approximately one-fourth of Ensenada’s hotel occupancy – a situation that may change with growing awareness of the wine region
  6. 6. ENSENADA CRUISE SHIP PASSENGERS• In contrast to all of Mexico’s other major Pacific Coast cruise destinations, Ensenada’s cruise ship activity is up significantly in 2012• During first half of 2012, over 227K cruise ship passengers arrived – an increase of +16.2% versus 1H-2011 (Ensenada received more passengers, in fact than Cabo San Lucas [-36.8%] or Puerta Vallarta [-22.7%])
  7. 7. VISITOR VISAS ISSUED AT TIJUANA LAND PORTS OF ENTRY• INAMI (Mexico’s Federal Immigration Agency) also reports higher numbers of long-term tourist and business visitor visas being issued at Tijuana’s land ports of entry (San Ysidro/Puerto Mexico and Otay Mesa)• Comparing 1H-2012 to 2011, the number of long-term tourist visas issued increased +21.5% , the number of business visitor visas increased +11.7%
  8. 8. CROSSBORDER GROUP: AT-BORDER SURVEY (APRIL 2012)Crossborder Group’s At-Border Survey data also indicate bordercrossers from the US feel positive about Baja California’s security:• More than 51% of US-residing visitors crossing the border at San Diego- Tijuana POEs perceived their security in Baja California as “very” or “somewhat” secure, with approximately 32% rating it “neutral”• Over 80% of these US-residing visitors also felt Baja California was safer than what was shown on US news or TV reportsSurvey data from Crossborder Group’s April 2012 At-Border survey of 476 US-residing and 1,069 Mexico-residing randomly-selectedindividuals crossing northbound at San Ysidro and Otay Mesa POEs; only results for US-residing participants shown above
  9. 9. For more insights into Mexico’s tourismand hospitality industries; bordercrossings; crossborder manufacturing,retail, and logistics; or other issues alongand across the Mexico-US border, contactthe team at Crossborder Group… Mexico or border questions? Hire us. 1-888-4XBORDER [888-492-6733] www.CrossborderBusiness.com answers@crossborderbusiness.comOr…follow us by clicking on the icons below:
  10. 10. A FEW OF CROSSBORDER’S CLIENTS …and many others – contact us today to find out how we can help.

×