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The Importance of DOI for Research Outreach - Iris Hsu, Crossref LIVE Kuala Lumpur & Bangkok


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Iris Hsu from iGroup presents on the importance of the role of DOIs in research outreach. Presented at Crossref LIVE Kuala Lumpur, 8 July 2019, and Crossref LIVE Bangkok, 10 July 2019.

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The Importance of DOI for Research Outreach - Iris Hsu, Crossref LIVE Kuala Lumpur & Bangkok

  1. 1. The importance of DOI for Research Outreach Iris Hsu ies Research Consulting Photo by Spencer Davis on Unsplash
  2. 2. Instead of waiting for citations reactively, researchers are now ACTIVELY promoting their research works online The more eyeballs the research get, the more chance to get citation Post-publicationPre-publication Time Countperyear Paper Published Cited Half-life 300 - 720 days 1st Citation Impact Paper Indexed What is Altmetrics? Attentions the research paper get over the internet
  3. 3. Research Outreach Contents easily understandable by wider audiences Graphical Abstract Plain Language Summary Video Abstract
  4. 4. Research Outreach by Channels that attract most attention
  5. 5. Research Outreach measuring the outcome of Outreach
  6. 6. DOI is the foundation of all linkage across scholarly communication Citation Visibility Impact Collaboration Outreach Access Branding Readership
  7. 7. Full Text Download 1. Create awareness 2. Develop interest 3. Call-to-action a foundation as well as starting point
  8. 8. Scientific Paper Story Highlight Engagement Impact Scientific Papers can be Transformed into Real Social Impact
  9. 9. Thank you! ies Research Consulting “We share your discovery!”