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Serving Small
Members at
CrossRef
Expanding the Sponsorship Model
Carol Anne Meyer
Business Development & Marketing
CrossR...
Agenda
•
•
•
•
•

What is CrossRef?
Our Challenge
Our Solution
How?
Results
Not-for-profit trade association of
global scholarly publishers
CrossRef has 1900 members,
representing 4627 publishers
Members from 100 countries

5
Services

Powered by
iThenticate

•Reference linking
•Cited-by linking
•Plagiarism screening
•Update identification
•Fundi...
We generate more than a
billion “clicks” to our member
publishers’ sites
In the beginning, only publishers could
participate

Now we have 90 affiliates and 2045 libraries
We have two offices:
Lynnfield, MA and Oxford, UK
We have 24 employees (22.5
FTE)

Lisa#
Hart
Director#
Finance#
Operations

Anne#
Hotchkiss
Admin#
Assistant

Carol#
Meyer
...
CrossRef Revenue comes
mostly from member
transactions
Annual Fees

Transactional
Fees
Our challenge
Annual Member
Revenue Distribution
Our challenge
Annual Member Revenue Distribution

•
•

At $50K, 0.32% or 6 members account for 20%
At $275, 85% or 1600 me...
Our challenge
Our challenge
•
•
•
•

1600 members pay annual dues of $250
It costs us more than that to serve them
Small members have le...
Our solution
Sponsoring Publishers or Vendors represent small
publishers
Solve language, time zone issues
Undertake techni...
Our solution
Members
Better service
No annual Fee
Sponsors
Add CrossRef services
Annual fee discount
CrossRef
Fewer resour...
How?
•
•
•
•
•

Business Development
Travel (Speaking engagements, trade fairs)
Respond to requests
Face to face or phone ...
Results
•
•
•
•

25 Sponsors
15 Countries
1357 Sponsored Members
Continued financial stability
Thank you!

cmeyer@crossref.org
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Serving Small Members at CrossRef: Expanding the Sponsorship Model

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Presentation by Carol Anne Meyer of CrossRef on the use of a sponsorship model at CrossRef to increase member satisfaction, reduce costs and support increasing number of small members at the 2013 New England Society of Association Executives meeting on January 17 2014 at the Burlington Marriott, Massachusetts.

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Serving Small Members at CrossRef: Expanding the Sponsorship Model

  1. 1. Serving Small Members at CrossRef Expanding the Sponsorship Model Carol Anne Meyer Business Development & Marketing CrossRef @meyercarol ORCID: 0000-0003-2443-2804 17 January 2014 New England Society of Association Executives (NE/SAE)
  2. 2. Agenda • • • • • What is CrossRef? Our Challenge Our Solution How? Results
  3. 3. Not-for-profit trade association of global scholarly publishers
  4. 4. CrossRef has 1900 members, representing 4627 publishers
  5. 5. Members from 100 countries 5
  6. 6. Services Powered by iThenticate •Reference linking •Cited-by linking •Plagiarism screening •Update identification •Funding identification Metadata feeds •third parties to
  7. 7. We generate more than a billion “clicks” to our member publishers’ sites
  8. 8. In the beginning, only publishers could participate Now we have 90 affiliates and 2045 libraries
  9. 9. We have two offices: Lynnfield, MA and Oxford, UK
  10. 10. We have 24 employees (22.5 FTE) Lisa# Hart Director# Finance# Operations Anne# Hotchkiss Admin# Assistant Carol# Meyer Business# &# Dev# Marketing# Mgr Paula# Dwyer# Financial# Controller Amy# Bosworth PT# A/R# Assist Betty# Momjian Accountant Lindsay# Russell Payroll# Admin Susan# Collins Member# Coordinator Chuck# Koscher Director# of# Technology Geoffrey# Bilder Dir# Strategic# Initiatives Joe# Wass R&D# Programmer Anna# Tolwinska Asst# Market# Mgr Karl# Ward R&D# Programmer Patricia# Feeney Product# Support# Manager Vaishali# Patel Product# Support# Assistant Tim# Pickard System# Admin Jon# Stark Web# App# Developer Andrew# Gilmartin Senior# Programmer Mike# Yater Software# Designer Budgeted position Oxford Staff Rachael# Lammey Product# Manager# Jen# Rogers Admin# Asst Text Legend Kirsty# Meddings Product# Manager Consultants on retainer International$ Development Book$ Development AppCentric Database# Admin Lois# Wasoff Counsel Current head count: 24 (FTE 22.50) 2014 projected end of year head count: 26 (FTE 24.50) Ed# Pentz Executive# Director Jo# Steele PT# ice# OfQ Admin
  11. 11. CrossRef Revenue comes mostly from member transactions Annual Fees Transactional Fees
  12. 12. Our challenge Annual Member Revenue Distribution
  13. 13. Our challenge Annual Member Revenue Distribution • • At $50K, 0.32% or 6 members account for 20% At $275, 85% or 1600 members account for 30%
  14. 14. Our challenge
  15. 15. Our challenge • • • • 1600 members pay annual dues of $250 It costs us more than that to serve them Small members have less technical sophistication They come from all over the world with different Languages Time zones Cultures • • •
  16. 16. Our solution Sponsoring Publishers or Vendors represent small publishers Solve language, time zone issues Undertake technical obligations Pay members’ fees • • •
  17. 17. Our solution Members Better service No annual Fee Sponsors Add CrossRef services Annual fee discount CrossRef Fewer resources Expands network Uniformity and compliance Increase diversity Increase transactional revenue • • • • • • • • •
  18. 18. How? • • • • • Business Development Travel (Speaking engagements, trade fairs) Respond to requests Face to face or phone meetings Marketing?
  19. 19. Results • • • • 25 Sponsors 15 Countries 1357 Sponsored Members Continued financial stability
  20. 20. Thank you! cmeyer@crossref.org

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