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Mobile at a Glance - A user centered approach for better ROI

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Mobile at a Glance - A user centered approach for better ROI

  1. 1. A user-centered approach for mobile projects
  2. 2. Serge Hufkens User Experience Designer @sjesch
  3. 3. What is “mobile”?
  4. 4. mobile used to mean this
  5. 5. and this…
  6. 6. everything else was „not mobile‟
  7. 7. mobile is now also this…
  8. 8. or this…
  9. 9. mobile is everywhere…
  10. 10. what was once targeted to specific activities
  11. 11. is now a highly customizable always on, always connected blank canvas…
  12. 12. enabling users to choose their own experience
  13. 13. How to design for this “mobile user experience”?
  14. 14. 3 pillars
  15. 15. global flow
  16. 16. step 1 inspire & discover
  17. 17. Touch Accelerometer Speech/Sound Camera Social Geolocation inspire with workshops
  18. 18. discover with workshops
  19. 19. discover with workshops
  20. 20. step 2 define your audience
  21. 21. personas
  22. 22. personas
  23. 23. Personas workshop
  24. 24. step 3 map the journey
  25. 25. Pre- experience ExperiencePost- experience The customer journey
  26. 26. mapping the journey
  27. 27. step 4 prototype, design & itera
  28. 28. prototype
  29. 29. prototype
  30. 30. ‘body’ prototyping
  31. 31. keep it visual during development
  32. 32. step 5 learn & adapt
  33. 33. facebook versions
  34. 34. and don’t forget… keep your strategy alive
  35. 35. Thank you! p.s.: it‟s coffee time!

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