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Criteo US Holiday Ecommerce First Look 2017

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Holiday 2017 is off to a very prosperous start, with a 7.9% and 17.7% increase of shoppers and purchasers in market, respectively.

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Criteo US Holiday Ecommerce First Look 2017

  1. 1. Holiday First Look November 1 – 18, 2017
  2. 2. 222 Source: Takeaways from November shopping to date Holiday 2017 is off to a very prosperous start: Increases in the number of shoppers in market were at a healthy +7.9% Increases in the number of purchasers in market were double digit: +17.7% Purchasing for the holidays is occurring earlier and earlier each year as major retailers like Walmart and Target trigger Black Friday deals in advance of the official day. Shoppers were ready to buy on November 11. It’s Veterans Day and cart sizes peaked for the month thus far: $170 Cart sizes peaked on a weekend, when shoppers are typically out and about – this may be due to retailers encouraging shoppers to buy from their phones when they are in store (Showrooming, Click & Ship). Fingerlings are the Furby of 2017 with a frenzy of shoppers looking for them, while families will be getting cozy in Christmas pajamas, adult onesies and 12 Days of Socks. Criteo Sponsored Products data, November 1 November 18, 2017 Holiday First Look
  3. 3. 333 Source: Criteo Sponsored Products data, November 1 - November 18, 2017 US Shoppers grew 7.9% year over year during November The biggest growth comes in the period around what was the election in 2016 which showed declines in shopping last season. Holiday First Look
  4. 4. 444 Source: Criteo Sponsored Products data, November 1 - November 18, 2017 US Purchasers grew 17.7% year over year The number of shoppers purchasing spiked earlier in the season than last year, with some days seeing more than a 50% increase. Holiday First Look
  5. 5. 555 Source: US Average Order Value (AOV) for November thus far: $147 Highest cart value was on Saturday, November 11: Veterans Day, which is typically a day US retailers hold sales: $170 with an Average UnIt Price of $60 (non-CPG) Criteo Sponsored Products data, November 1 - November 18, 2017 Holiday First Look Veteran’s Day 2017
  6. 6. 666 Source: US Shoppers stocked up early: 3+ items/cart during November Units/Order = total number of items (it accounts for multiples of the same SKU) Criteo Sponsored Products data, November 1 - November 18, 2017 Holiday First Look
  7. 7. 777 Source: US Average Grocery cart size in November: $153 For grocery- focused sites, carts are highest during the weekdays. Shoppers likely order during the week for weekend delivery or click & collect. Criteo Sponsored Products data, November 1 - November 18, 2017 Holiday First Look Pre-Thanksgiving Week
  8. 8. 888 Source: US Grocery Units/Cart peak just before Thanksgiving Units = total number of items which accounts for multiples of the same SKU Criteo Sponsored Products data, November 1 - November 18, 2017 Holiday First Look
  9. 9. 999 Source: Breakout Gifts of Holiday 2017 Here are the breakout gifts of Holiday 2017 based on their increase in search volume since July. 1. Fingerlings 2. LOL Surprise 3. Legos 4. Our Generation 1. Christmas sweaters 2. Adult onesies 3. Christmas pajamas 4. Family pajamas 1. Nintendo Switch 2. Super NES Classic 1. Instant Pot 2. Fitbit 3. Macbook Pro 4. Smart TV Criteo Sponsored Products data, July 1 - November 18, 2017 Holiday First Look
  10. 10. 101010 Source: Criteo Sponsored Products data: November 1 - 18– 2017 - US Top 25: Holiday Gainers Shoppers were looking to decorate their households and searching for the perfect toys
  11. 11. 111111 Source: Breakout Gifts of November Shoppers were looking for Fingerlings and Christmas Trees more than any other item. TVs and Laptops are always popular gifts. Twelve Days of Socks debuted on the list. Criteo Sponsored Products data, November 1 - 18, 2017 Holiday First Look
  12. 12. 121212 Source: Breakout Toys & Gaming Devices of November Fingerlings rule, but Lego came roaring up the list. Fingerlings were searched 2.5X more than the next term. Nintendo Switch rules in gaming. Criteo Sponsored Products data, November 1 - 18, 2017 Holiday First Look
  13. 13. 131313 Source: Breakout Branded Products of November • Toys, including new introductions like LOL Surprise and Fingerlings, dominate the list along with classics like Lego and Barbie. • Paw Patrol and Hatchimals have slipped somewhat from last year but are still strong. • Nike is the top apparel/footwear brand followed by Michael Kors, Ugg and Adidas. • Selling branded socks in sets of 12 (Harry Potter) was a very good idea. Criteo Sponsored Products data, November 1 - 18, 2017 Holiday First Look Jojo Siwa Baby Alive 12 days of socks Harry Potter Adidas Ugg Playstation 4 Keurig Shopkins Michael Kors Handbags Melissa and Doug Harry Potter LOL Big Surprise Fitbit Pioneer Woman PS4 xBox One Barbie Nike LOL Surprise Hatchimals Paw Patrol Lego Our Generation Nintendo Switch Fingerlings Top 25 Branded Retail Search Terms (November 1 - 18, 2017) I’m everywhere! But sold out most places.
  14. 14. 141414 Source: Breakout Un-Branded Products of November • Shoppers were decking their halls early with Christmas Trees the top term • TVs and Laptops are typically among the top terms each month and they are also hot gifts • Shoppers were looking for deals to come on CE merchandise like Laptops Criteo Sponsored Products data, November 1 - 18, 2017 Holiday First Look
  15. 15. 15 About the Criteo Retail Data » US • Shoppers: Unique users seen on our network in a given time period • Purchasers: Unique users that complete a transaction on our network • AOV: Average order value of a completed transaction • Data represents billions of product searches and millions of completed transactions on retail sites. • Data is compiled from retailers in the Criteo Sponsored Products network, which in the US includes retailers such as: Walmart, Target, Best Buy, Toy’s R Us, Kohl’s, Costco, Kmart, Wayfair and Macy’s. • Sponsored Products are ads for specific items that appear relevant to the shopper and to what they are shopping for. Brands buy the ads to increase awareness and drive sales of their goods wherever they may appear on these retail sites. They buy on a CPC (cost per click) model and bid on keyword terms like for paid search placements. • Criteo has access to actual shopper data so that the company can calculate which sales result from an ad impression run on the retail network. The data is all non personally identifiable and used in aggregate.
  16. 16. 161616 About Criteo Criteo (NASDAQ: CRTO), the leader in commerce marketing, is building the highest performing and open commerce marketing ecosystem to drive profits and sales for retailers and brands. More than 2,700 Criteo team members partner with 17,000 customers and thousands of publishers across the globe to deliver performance at scale by connecting shoppers to the things they need and love. Designed for commerce, Criteo’s Commerce Marketing Ecosystem sees over $550 billion in annual commerce sales data. For more information, please visit www.criteo.com. For information on commerce marketing and updates on Holiday 2017 throughout the season go to: criteo.com/enlightened-holiday

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