Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Criteo Holiday Halftime Report US/Global 2017

622 views

Published on

It's beginning to look a lot like "Omnishopping." Criteo's Holiday Halftime report finds that omnishopping is a global movement, with more than 3/4 shoppers around the world using a variety of devices and channels to shop.

The Holiday season is also extending, with the biggest growth in shopping and buying happening earlier in November than years past. Black Thursday has emerged as the new ecommerce holiday and Black Friday has gone global.

Published in: Marketing
  • DOWNLOAD FULL. BOOKS INTO AVAILABLE FORMAT, ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Criteo Holiday Halftime Report US/Global 2017

  1. 1. Holiday Halftime – US/Global November 1 – December 3, 2017 PREVIEW Commerce Insights for Retailers and Brands
  2. 2. 222 Source: It’s Beginning to Look a Lot Like “Omnishopping” Holiday 2017 is a major turning point for global retailers as they fully address omnishopping behavior: enabling shoppers to buy whenever, wherever and on any device. A healthy US economy, a post election year and some breakout high-value products have contributed to double digit increases in the number of people purchasing. The rise in shoppers was dramatically outpaced by the rise in purchasers earlier in November. Shoppers started early and were ready to buy when discounts kicked in. Black Thursday emerged as the new ecommerce holiday: Thanksgiving had the biggest cart sizes of the season thus far and the highest percent of mobile commerce. Mobile commerce rises on the weekends when shoppers are out and about. Retailers are encouraging shoppers to “click & ship” to increase sales efficiency and it’s working. The breakout gifts of the season are the Fingerling, Nintendo Switch, Google Home Minis, UHDTVs, Instant Pots, Legos, PS4s, Apple Watches, Christmas and family pajamas and Fitbits. Criteo data shows that US retailers are thriving by using omnishopping techniques (Click & Collect, Showrooming, Webrooming) along with their retail footprints to grow revenues. HOLIDAY HALFTIME – USCriteo Sponsored Products data: November 1 – 27, 2017
  3. 3. What is Omnishopping? And just how common is it?
  4. 4. 444 Omnishopping is a global movement We surveyed nearly 10,000 shoppers globally in 2017 to understand how people shop today of shoppers use a variety of devices and channels to shop More than 3/4 Source: Criteo Shopper Story, US, UK, FR, DE, JP, BR 2017 | n= 9033 HOLIDAY HALFTIME – US
  5. 5. 555 Webrooming and Showrooming are the most common in the US Source: Criteo Shopper Story, US 2017 | n = 2435 HOLIDAY HALFTIME – US
  6. 6. And now the numbers… Growth in the number of people shopping and the number purchasing When does holiday really start?
  7. 7. It’s an extended season The calendar said “Halloween” but shoppers got a jump on the other holidays: Christmas trees had 55% more searches than Halloween candy in October. HOLIDAY HALFTIME – USSource: Criteo Sponsored Products data: October 1 – 31, 2017
  8. 8. 888 Source: Criteo Sponsored Products data: November 1 – 27, 2017 The biggest growth in shopping happened earlier in November CYBER MONDAY – US We are in a post-Election year where shoppers were clearly feeling confident. Election Day 2016
  9. 9. 999 Source: Criteo Sponsored Products data: 11/1 – 27, 2017 The biggest growth in buying happened earlier in November HOLIDAY HALFTIME - US Purchasing increased most the first weekend of the month, and then again around the 13th, when some retailers triggered deals in advance of Black Friday. Thanksgiving is becoming a big ecommerce day. Election Day impacted sales last year. Early Black Friday sales triggered The Thanksgiving mobile commerce phenomenon Waiting for Cyber Monday deals
  10. 10. 101010 Source: Criteo Sponsored Products data 11/1 – 18, 2017 Shopping Black Friday Week - Cyber Week: +1.5% HOLIDAY HALFTIME - US Moderate growth most days but shopping falls off as deals expire. Deals expire
  11. 11. 111111 Source: Criteo Sponsored Products data 11/1 – 18, 2017 Purchasing Black Friday - Cyber Week: +7.7% HOLIDAY HALFTIME - US Deals spread through the week Deals expire
  12. 12. 121212 Source: Criteo Sponsored Products data 11/20 – 12/3/2017 Cyber Monday: 7.5X the number of purchasers compared to October HOLIDAY HALFTIME – US Black Friday was 6.2X an average day in October. The greater increase of purchasing vs shopping was likely due to preshopping online or in stores.
  13. 13. How much did they spend?… Cart values and order sizes Click here to download the report.

×