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Criteo Global Commerce Review Q3 2017

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Criteo's 12 key reports of cross-device research from 12 regions demonstrates that today’s shoppers are active on all browsing environments and buying more on-the-go. Key findings indicate the need for mobile marketing as in-app purchases account for more than two-thirds of all mobile transactions and in some regions such as South East Asia, 85%. 

Combining cross-device data lets marketers understand the entire shopper journey while shoppers matched on another device average more per order, from 8% in France to 19% in Japan. Explore regional findings in our review! 

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Criteo Global Commerce Review Q3 2017

  1. 1. Global Commerce Review Q3 2017 12 Regions 12 Key Reports of Cross-Device Research
  2. 2. Today’s shoppers are active on all browsing environments, they don’t stay in walled gardens, and they’re buying more on-the-go. U.S. Key Findings Apps account for for retailers who invest in both mobile web and shopping apps. Combining cross-device data lets you understand the entire shopper journey. are preceded by a click on a mobile device. Combining intent data lets you see more shopping dollars per shopper. Shoppers matched on another device spend an per order. Source: Criteo data, United States, retail advertisers, Q3 2017. Optimizing your app lets you connect with more of today's mobile-first shoppers. Read the full report: bit.ly/global-commerce-review
  3. 3. Today’s shoppers are active on all browsing environments, they don’t stay in walled gardens, and they’re buying more on-the-go. U.K. Key Findings Apps account for for retailers who invest in both mobile web and shopping apps. Combining cross-device data lets you understand the entire shopper journey. are preceded by a click on a mobile device. Combining intent data lets you see more shopping dollars per shopper. Shoppers matched on another device spend an per order. Source: Criteo data, Worldwide and UK retail advertisers, Q3 2017. Optimizing your app lets you connect with more of today's mobile-first shoppers. Read the full report: bit.ly/global-commerce-review
  4. 4. Today’s shoppers are active on all browsing environments, they don’t stay in walled gardens, and they’re buying more on-the-go. Netherlands Key Findings Apps account for for retailers who invest in both mobile web and shopping apps. Combining cross-device data lets you understand the entire shopper journey. are preceded by a click on a mobile device. Combining intent data lets you see more shopping dollars per shopper. Shoppers matched on another device spend an per order. Source: Criteo data, Worldwide and in Netherlands, retail advertisers, Q3 2017. Optimizing your app lets you connect with more of today's mobile-first shoppers. Read the full report: bit.ly/global-commerce-review
  5. 5. Today’s shoppers are active on all browsing environments, they don’t stay in walled gardens, and they’re buying more on-the-go. France Key Findings Apps account for for retailers who invest in both mobile web and shopping apps. Combining cross-device data lets you understand the entire shopper journey. are preceded by a click on a mobile device. Combining intent data lets you see more shopping dollars per shopper. Shoppers matched on another device spend an per order. Source: Criteo data, Worldwide and France, retail advertisers, Q3 2017. Optimizing your app lets you connect with more of today's mobile-first shoppers. Read the full report: bit.ly/global-commerce-review
  6. 6. Today’s shoppers are active on all browsing environments, they don’t stay in walled gardens, and they’re buying more on-the-go. Germany Key Findings Apps account for for retailers who invest in both mobile web and shopping apps. Combining cross-device data lets you understand the entire shopper journey. are preceded by a click on a mobile device. Combining intent data lets you see more shopping dollars per shopper. Shoppers matched on another device spend an per order. Source: Criteo data, Worldwide and in Germany, retail advertisers, Q3 2017. Optimizing your app lets you connect with more of today's mobile-first shoppers. Read the full report: bit.ly/global-commerce-review
  7. 7. Today’s shoppers are active on all browsing environments, they don’t stay in walled gardens, and they’re buying more on-the-go. Italy Key Findings Apps account for for retailers who invest in both mobile web and shopping apps. Combining cross-device data lets you understand the entire shopper journey. are preceded by a click on a mobile device. Combining intent data lets you see more shopping dollars per shopper. Shoppers matched on another device spend an per order. Source: Criteo data, Worldwide and in Italy, retail advertisers, Q3 2017. Optimizing your app lets you connect with more of today's mobile-first shoppers. Read the full report: bit.ly/global-commerce-review
  8. 8. Today’s shoppers are active on all browsing environments, they don’t stay in walled gardens, and they’re buying more on-the-go. Spain Key Findings Apps account for for retailers who invest in both mobile web and shopping apps. Combining cross-device data lets you understand the entire shopper journey. are preceded by a click on a mobile device. Combining intent data lets you see more shopping dollars per shopper. Shoppers matched on another device spend an per order. Source: Criteo data, Worldwide and in Spain, retail advertisers, Q3 2017. Optimizing your app lets you connect with more of today's mobile-first shoppers. Read the full report: bit.ly/global-commerce-review
  9. 9. Today’s shoppers are active on all browsing environments, they don’t stay in walled gardens, and they’re buying more on-the-go. Russia Key Findings Apps account for for retailers who invest in both mobile web and shopping apps. Combining cross-device data lets you understand the entire shopper journey. are preceded by a click on a mobile device. Combining intent data lets you see more shopping dollars per shopper. Shoppers matched on another device spend an per order. Source: Criteo data, Worldwide and Russia, retail advertisers, Q3 2017. Optimizing your app lets you connect with more of today's mobile-first shoppers. Read the full report: bit.ly/global-commerce-review
  10. 10. Source: Criteo data, Brazil and Latin America, retail advertisers, Q3 2017. Today’s shoppers are active on all browsing environments, they don’t stay in walled gardens, and they’re buying more on-the-go. Brazil and LatAm Key Findings Apps account for for retailers who invest in both mobile web and shopping apps. Combining cross-device data lets you understand the entire shopper journey. are preceded by a click on a mobile device. Combining intent data lets you see more shopping dollars per shopper. Shoppers matched on another device spend an per order. Optimizing your app lets you connect with more of today's mobile-first shoppers. Read the full report: bit.ly/global-commerce-review
  11. 11. Today’s shoppers are active on all browsing environments, they don’t stay in walled gardens, and they’re buying more on-the-go. Japan Key Findings Apps account for for retailers who invest in both mobile web and shopping apps. Combining cross-device data lets you understand the entire shopper journey. are preceded by a click on a mobile device. Combining intent data lets you see more shopping dollars per shopper. Shoppers matched on another device spend an per order. Source: Criteo data, Worldwide and in Japan, retail advertisers, Q3 2017. Optimizing your app lets you connect with more of today's mobile-first shoppers. Read the full report: bit.ly/global-commerce-review
  12. 12. Today’s shoppers are active on all browsing environments, they don’t stay in walled gardens, and they’re buying more on-the-go. Korea Key Findings Apps account for for retailers who invest in both mobile web and shopping apps. Combining cross-device data lets you understand the entire shopper journey. are preceded by a click on a mobile device. Combining intent data lets you see more shopping dollars per shopper. Shoppers matched on another device spend an per order. Source: Criteo data, Worldwide and in Korea, retail advertisers, Q3 2017. Optimizing your app lets you connect with more of today's mobile-first shoppers. Read the full report: bit.ly/global-commerce-review
  13. 13. Today’s shoppers are active on all browsing environments, they don’t stay in walled gardens, and they’re buying more on-the-go. South East Asia Key Findings Apps account for for retailers who invest in both mobile web and shopping apps. Combining cross-device data lets you understand the entire shopper journey. are preceded by a click on a mobile device. Combining intent data lets you see more shopping dollars per shopper. Shoppers matched on another device spend an per order. Source: Criteo data, Worldwide and in South East Asia, retail advertisers, Q3 2017. Optimizing your app lets you connect with more of today's mobile-first shoppers. Read the full report: bit.ly/global-commerce-review
  14. 14. Today’s shoppers are active on all browsing environments, they don’t stay in walled gardens, and they’re buying more on-the-go. Australia and New Zealand Key Findings Apps account for for retailers who invest on both mobile web and shopping apps. Combining cross-device data lets you understand the entire shopper journey. are preceded by a click on a mobile device. Combining intent data lets you see more shopping dollars per shopper. Shoppers matched on another device spend an per order. Source: Criteo data, Worldwide and in Australia & New Zealand, retail advertisers, Q3 2017. Optimizing your app lets you connect with more of today's mobile-first shoppers. Read the full report: bit.ly/global-commerce-review
  15. 15. About Criteo Criteo (NASDAQ: CRTO), the leader in commerce marketing, is building the highest performing and open commerce marketing ecosystem to drive profits and sales for retailers and brands. 2,700 Criteo team members partner with 16,000 customers and thousands of publishers across the globe to deliver performance at scale by connecting shoppers to the things they need and love. Designed for commerce, the Criteo Commerce Marketing Ecosystem sees over $550 billion in annual commerce sales data. ^ Home For the full Global Commerce Review on how shoppers are browsing and buying around the globe, check out our bit.ly/global-commerce-review.

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