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Criteo's 12 key reports of cross-device research from 12 regions demonstrates that today’s shoppers are active on all browsing environments and buying more on-the-go. Key findings indicate the need for mobile marketing as in-app purchases account for more than two-thirds of all mobile transactions and in some regions such as South East Asia, 85%.
Combining cross-device data lets marketers understand the entire shopper journey while shoppers matched on another device average more per order, from 8% in France to 19% in Japan. Explore regional findings in our review!