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Criteo 2017 Thanksgiving Day Ecommerce Update

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We might need to call it "Black Thursday." Thanksgiving has emerged as a huge day for ecommerce in the US, with U.S. shoppers growing 5.1% YoY.

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Criteo 2017 Thanksgiving Day Ecommerce Update

  1. 1. Thanksgiving Ecommerce Update November 23, 2017
  2. 2. 222 Source: Takeaways from Thanksgiving 2017 We may need to call it “Black Thursday”: Thanksgiving has emerged as a huge day for ecommerce in the US with some physical stores closing and shoppers choosing to spend the day with family and friends rather than in stores The number of shoppers increased 5.1% year over year while the number of purchasers increased 26.2% The relatively higher increase in purchasers compared to shoppers indicates that people had already shopped around for goods and were ready to buy Purchasing peaked online at 9 PM EST and 46% of all purchases occurred on mobile phones, the highest amount of the season There is a mid afternoon “Turkey Dip” in purchasing that occurs during the traditional eating hours Thanksgiving Day showed the biggest cart sizes of the season thus far: $180 - - $24 more than the average for the month Criteo Sponsored Products data 11/23/2017 THANKSGIVING DAY UPDATE With faster shipping and delivery options like Click & Collect, eGrocery shoppers were still stocking up even the day before Thanksgiving.
  3. 3. 333 Source: Criteo Sponsored Products data 11/1 – 23, 2017 Thanksgiving: US Shoppers grew 5.1% YoY THANKSGIVING DAY UPDATE More people shopped on Thanksgiving than in past years but the biggest growth so far came early in the month.
  4. 4. 444 Source: Criteo Sponsored Products data 11/1 – 23, 2017 Thanksgiving: number of people purchasing was up 26.3% THANKSGIVING DAY UPDATE
  5. 5. 555 Source: Criteo Sponsored Products data 11/23/2017 Thanksgiving purchasing peaked between 9-10PM EST THANKSGIVING DAY UPDATE Indexed to the Lowest Hour
  6. 6. 666 Source: Thanksgiving Day: highest cart sizes of the season $180 Criteo Sponsored Products data 11/1 – 23, 2017 THANKSGIVING DAY UPDATE Cart Sizes by Day
  7. 7. 777 Source: With faster delivery options, shoppers go online for holiday grocery Criteo Sponsored Products data, November 18, 2017: Thanksgiving Day Update Monday The impact of fast shipping/ Click & CollectCPG Cart Sizes by Day The Monday before Thanksgiving saw the biggest CPG cart sizes as people stocked up before the big meal with the assurance they would get their goods on time.
  8. 8. 888 Source: 46% of purchasing done on a mobile phone on Thanksgiving Criteo Sponsored Products data 11/1 – 23, 2017 THANKSGIVING DAY UPDATE
  9. 9. 9 About the Criteo Retail Data » US • Shoppers: Unique users seen on our network in a given time period • Purchasers: Unique users that complete a transaction on our network • AOV: Average order value of a completed transaction • Data represents billions of product searches and millions of completed transactions on retail sites. • Data is compiled from retailers in the Criteo Sponsored Products network, which in the US includes retailers such as: Walmart, Target, Best Buy, Toy’s R Us, Kohl’s, Costco, Kmart, Wayfair and Macy’s. • Sponsored Products are ads for specific items that appear relevant to the shopper and to what they are shopping for. Brands buy the ads to increase awareness and drive sales of their goods wherever they may appear on these retail sites. They buy on a CPC (cost per click) model and bid on keyword terms like for paid search placements. • Criteo has access to actual shopper data so that the company can calculate which sales result from an ad impression run on the retail network. The data is all non personally identifiable and used in aggregate.
  10. 10. 101010 About Criteo Criteo (NASDAQ: CRTO), the leader in commerce marketing, is building the highest performing and open commerce marketing ecosystem to drive profits and sales for retailers and brands. More than 2,700 Criteo team members partner with 17,000 customers and thousands of publishers across the globe to deliver performance at scale by connecting shoppers to the things they need and love. Designed for commerce, Criteo’s Commerce Marketing Ecosystem sees over $550 billion in annual commerce sales data. For more information, please visit www.criteo.com. For information on commerce marketing and updates on Holiday 2017 throughout the season go to: criteo.com/enlightened-holiday

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