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AI Index Mundial - Business Presentation

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Tendências de marketing 2017

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AI Index Mundial - Business Presentation

  1. 1. HOW PEOPLE WORKS
  2. 2. SOME YEARS AGO
  3. 3. IN OUR DAYS
  4. 4. IN OUR DAYS - SIMPLICITY
  5. 5. WORKING MOMENTS LEISURE MOMENTS
  6. 6. 91,5% 4,8% 1,1% 0,4% 2,2% 1st page 2nd page 3rd page 4th page others 91,5%Don’t go further of GOOGLE 1st page
  7. 7. The DIGITAL MARKETING Funnel
  8. 8. traffic Inbound MARKETING Methodology
  9. 9. Time Spent per Adult User per Day With Digital Media (USA-2008– 2015)
  10. 10. Search is the most commons starting point for mobile research
  11. 11. Device Preferences Throughtout the Day HOW PEOPLE WORKS
  12. 12. Mobile – Radical change The world inside of your pocket
  13. 13. Mobile – Radical change The world in your fingertips
  14. 14. SOCIAL MEDIA A TREND
  15. 15. Facebook already exceeds Google in terms of traffic in the US
  16. 16. 87% Use the Internet to research products and services
  17. 17. Actual Market + OUTDOORS MAGAZINES NEWSPAPERS RADIO TV FLYERS CALL CENTER GOOGLE (Ads / indexing) FACEBOOK DIRECTORY LINKEDIN YOUTUBE WEB SITE LANDING PAGE E-MAIL MARKETING … Our offer is different and unique. It offers constant presence in the search engines by about 14 Keywords For local, regional, national or international results Only 2% of online brands have a daily presence in search engine with keywords.
  18. 18. The best way to find your consumers is to be found for him. Martha Gabriel
  19. 19. HOW PEOPLE WORKS LOOKING FOR WHAT THEY NEED
  20. 20. GOOGLE – Mundial Leader
  21. 21. GOOGLE WORLD
  22. 22. INTERNATIONALIZATION
  23. 23. Our Offer
  24. 24. Our Offer What we have to offer? digital presence in the results of the most powerful channel of communication, Internet, Google. What are the benefits we have for the client? Reduction costs face the entire offer of competition and visibility all year 24 hours a day unlimited clicks Why our company? Best market price, global supply, fixed annual presence (Available in more than 150 countries – against 3 per digital marketing agency)
  25. 25. We put your brand or business on the 1st page of GOOGLE search results. We highlight and differentiate your business from your competitors, so that consumers can find you more easily. Through a fixed, annual service, increase its positioning and online reputation, to become the first choice. We put your brand or business on the map, winning the current requirements and challenges of the digital market, giving greater visibility to your website and your social network. Our Offer
  26. 26. Our Offer – Alternative Comparation Alternatives AI INDEX MUNDIAL ADWORDS SEO LOCAL 50€ 1h/2h a day 10 clicks/day (per 1 keyword) Techonological Platform HR costs 1st page not garanteed Difficult to have results for more than 4 Keywords Need constant monitorization No click limits Indexation 24h 365 days / year 6 to 10 Keywords NATIONAL 100€ 1h/2h a day 7 clicks/day (per 1 keyword) INTERNACIONAL 150€ 1h/2h a day 4 clicks/day (per 1 keyword)
  27. 27. AGENTE AI INDEX MUNDIAL Productiom Quality Commercial Network AgentsPartners Client
  28. 28. HANDS ON
  29. 29. YOUR COSTUMER IS VISIBLE IN THE INTERNET? How and Where it appears on a Google search?
  30. 30. Who is the Target
  31. 31. Analyze the customer's market Business Knowledge (what you want to sell to your customers) Positioning (Local, Regional, National, International) Research Competition (Whom, Where, What, Why, When?) Business Weaknesses (Unindexed, no website, outdated site, ...) Select the target Define Market Segmens Define targets
  32. 32. Our focus are on business: • Without website • Websites outdated • Websites not responsives (mobile friend?) • Not indexed on Google • Invest in advertising (Outdoors, Magazines, Newspappers Radio, TV, Online) • With direct competitors investing in adwords • Startups • Want to internacionalize theire products • Franchisings • Network Stores Our Target
  33. 33. Traditional Marketing Cold calls E-mails (Spam) Boring ads Focused on Hard Selling SEO – Search Engine Optimization Content Atract Focused on cliente needs VS Inbound Marketing
  34. 34. Directories (in Portugal)
  35. 35. Adwords
  36. 36. Organic Search Results
  37. 37. Pointing image failures (No results | no contacts | outdated | not optimized for mobile) Refer aspects of direct competitors Present graphics google adwords with real numbers: Average monthly visits by stronger keywords Show AI INDEX MUNDIAL solutions - at least 2 proposals Always deliver personalized proposal according to customer data indicative and their needs AI INDEX MUNDIAL – Commercial Proposal
  38. 38. Equipa AI INDEX MUNDIAL Equipa AI INDEX MUNDIAL
  39. 39. Marketing & Sales Projects / Operations RH & Financial Production and Operations QualityMarketing Sales Marketing Director Marketing Assistant Sales Director Account Manager Sales Account Consultancy Business areas Departments 1st Line 2nd Line Operational Project Manager Project Manager Consultant Quality Manager RH Financial RH Director Financial Director RH Assistant Financial Assistant Production Director Quality Director Consultancy Director Project Assistant Project Assistant Organization Chart
  40. 40. Obrigado!

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