What You Need To Know About The
Google has been making frequent updates to their search algorithm
since 2002. These updates are often given a name and the latest Google
update has been coined the Penguin 2.0 which is the fourth Penguin
update and released last May 2013. For those who do not know much
about search engine optimization or SEO, reading about the numerous Google updates which include
the Penguin 2.0 can be tedious and confusing. Letting your SEO company handle everything may be the
option for many website owners but it would pay off to know understand what the Penguin 2.0 is all
You will find whatever it is you need to know about the Penguin 2.0 below.
A lot of times, Google makes updates but not on itsThe Penguin is an update on the search algorithm.
search algorithm. But the changes brought about by the Penguin 2.0 are algorithmic. This means that it
will affect how websites appear on search results.
When it comes to posts and contents of your website,The Penguin likes high quality targeted content.
it is important to make sure that your content is well written and it targets a specific set of readers. The
relevance of your content to the audience that you are targeting is very important.
You may not have paid attention to the links that appear onThe Penguin does not like site-wide links.
every page of your website. These links are called site-wide links. They can often be found on the header
or footer of every page of your website. Remove all these site-wide links in order to limit the damage
that they might have caused.
If you have any link on your websiteSites related to payday loans and adult material gets downranked.
to payday loans or adult material, then remove those links asap. The Penguin 2.0 apparently reduces the
link value of such websites.
If you have been applying SEO concepts to your website, then you haveThe Penguin 2.0 likes variety.
probably had SEO campaigns to help improve your website’s rank. You probably have a set of keywords
that you have used many, many times. It is time to create new keywords that are highly relevant to your
website. Play around with the main keywords and simply add a few words to diversity and make it more
Link Building and SEO Techniques To Help You After The Google
The goal of the Google Penguin updates is to address webspam and to prevent it from showing up in the
top search results. Last May 22, Google released what is dubbed as the Penguin 2.0, an update that
made changes to the search algorithm. This recent update does several things. First, it rewards niche
websites or websites that are authorities in their niches. Also, the Google Penguin 2.0 update prefers
diversified anchor texts and clearly penalizes websites that sell links.
Whether you have a partner that offers Guaranteed SEO or you handle your website’s SEO needs, it pays
to learn as much as you can about the Penguin 2.0 and how you can move forward from here. Below are
some tips and techniques to help you.
· This becomes a concern especially if you are getting SEO link buildingNo black hat techniques.
services from another company. Make sure that the company does not use black hat techniques to
optimize your website. Some examples of black hat tactics are keyword stuffing, doorway pages, and
link spam. If you have used these in the past, correct these by getting paid links removed. For links to be
of value to Google, they should be earned organically and not paid for.
· As mentioned above, Google rewards websites that are authorities in their niches andDo a guest post.
one way to do this is to do a guest post on another website or blog. Look for websites or blogs that is
well recognized, get good traffic, and in a related niche. Ask the website or blog owner if you can submit
an article for a guest post. The article should be well written and consists of 600 to 1500 words,
depending on the specific website or blog’s requirements. Within the article, find a way to link to two of
your own articles in your website and a link to your website’s homepage.
· While it was debatable whether social media has any real effects on SEO,Make use of social media.
the emphasis that the Google Penguin 2.0 puts on a website’s authority means that social media has a
huge role on how you can build this authority. Share links to your articles through social media and be
active in Google+. Put good content in your website and then share these through your social media
accounts. This will help create your brand and establish your authority in your niche.
How about Link Building after the Google Penguin
For many years now, websites have been on a constant
struggle to either rise up in search engine rankings or
maintain their place at the top. This challenge has boosted
the popularity and importance of search engine
optimization or SEO. Among the most popular techniques
used by SEO specialists is link building. The goal of link building is to get links to your website to improve
your site’s popularity and authority.
However, the recent Google Penguin 2.0 update has changed how link building should be approached
to get guaranteed SEO for your website. Google has long been unfavorable towards unnatural links or
links that are used to manipulate a website’s ranking but the latest algorithm update encourages more
careful link building efforts and to avoid link spam. Below is a link building guide that will help any SEO
company to hurdle through the Penguin 2.0 update.
This is particularly important if you have already been hit by theReview your existing links.
Google Penguin. Getting penalized by Google does not end all chances of your website ranking high in
search results but you will have to review all your existing links and have all bad links removed. The links
that you should ask to be removed are those from low value sites and irrelevant sites.
If any bad linking schemes have been in effect for your website, it mustNo more link schemes.
be stopped immediately. Make sure not to engage in any link schemes such as buying paid links, putting
hidden links, and sitewide links.
The Penguin 2.0 puts emphasis on relevance both for content and links.Go for relevant links.
Hence, any future links to your website should be relevant for it to be of value to your site’s rankings.
You can do this by establishing a relationship with relevant websites and making sure that any future
links to your website does not include those from websites that are not relevant to your industry.
The best way to get a link to your website from a high quality relevantPut out quality content.
website is to put up good quality content as well. Try to look for relevant websites that will let you guest
blog and focus on providing value to the website’s readers. Not only is this a better way to get good
links, you are assured that those who will see your links are more likely to click on through to your own
Penguin 2.0 also changes how content should be written to be able to rank high in search engine results
pages. This Google update has a huge impact on the field of SEO and will directly affect how content is
written. Whether you are an SEO expert way before
the Penguin 2.0 or you are still having SEO training,
you will need to know how to write content that is
good for Penguin 2.0. No matter how many years you
have had in the field of SEO, ranking well means
adhering to the guidelines set by the Penguin 2.0.
Below are some tips to help you for content writing
after this Google Update rolled up.
Gone are the days when you set several anchor texts which youUse a variety of anchor texts.
use for many weeks and months. Using the same anchor texts over and over
again can trigger Google to think of your website as spam. If the use of anchor
text for links are seriously used and followed for many years, this is not the
case nowadays after Penguin 2.0. What you can do is to use a variety of
anchor texts instead.
After Penguin 2.0, the use of brandedUse branded anchor text.
anchor text will be popular among content creators. Branded anchor texts are
simply anchor texts that have the company name or URL on it. This is also a
way to directly promote your brand or URL. Branded anchor texts are also used as a way to diversify
It will be good for any article that you are planning to write if you cite allCite your references.
your references. Not only will it help you create a better article, it will also provide you with a way to
learn so much more regarding the topic. Your article will help readers to find other references related to
Just like before, content should always be well-written. Not only aboutMake it well-written.
the topic itself but also when it comes to grammar and spelling. Make sure to check all the grammar and
spelling of the words in your article. Finally, before you publish or submit anything, make sure to check
and double check your article before hitting the publish button.