Concorde Hotels Group Digital IQ

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Analysis of Concorde Group's online presence

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Concorde Hotels Group Digital IQ

  1. 1. Digital IQ Analysis MBA 2 A Online classroom November 2011
  2. 2. General Website <ul><li>Link to each hotel website </li></ul><ul><li>Reservations </li></ul><ul><li>45% </li></ul>
  3. 4. Social Media <ul><li>1 social media manager in each hotel </li></ul><ul><li>4 different platforms </li></ul><ul><li>35% </li></ul>
  4. 5. Facebook
  5. 6. YouTube
  6. 7. FlickR
  7. 8. Twitter
  8. 9. Digital Marketing <ul><li>2 measurement tools </li></ul><ul><li>Email newletters </li></ul><ul><li>Email signatures with animated pictures and latest special offers </li></ul><ul><li>iPad application only for internal Concorde Groupe employees (commercial use) </li></ul><ul><li>15% </li></ul>
  9. 10. TripAdvisor
  10. 11. VRank
  11. 12. Mobile <ul><li>Presence on Foursquare – creation of contests </li></ul><ul><li>5% </li></ul>
  12. 13. FourSquare
  13. 14. Conclusion <ul><li>They have to improve their presence on blogs+ mobile devices applications </li></ul><ul><li>100% </li></ul>

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