BuzzFeed, Will Hayward

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BuzzFeed, Will Hayward

  1. 1. @billyhayward Monday, June 9, 14
  2. 2. Bad News What you are doing now will offer diminishing returns. Monday, June 9, 14
  3. 3. Good News Harness social and there are HUGE opportunities. Monday, June 9, 14
  4. 4. 130+ Million uniques monthly 75% of visits from social 50% of visits from mobile 60% are aged 18-34 Monday, June 9, 14
  5. 5. 5 1970 2014 There is a New Leisure Section Monday, June 9, 14
  6. 6. BuzzFeed Evolves With Social Monday, June 9, 14
  7. 7. Social Content Has Come to Advertising Monday, June 9, 14
  8. 8. 8 Monday, June 9, 14
  9. 9. 9 Think of Content as a Gift Monday, June 9, 14
  10. 10. Key Takeaways People love news and entertainment storytelling more than ever. The new distribution system of social has been built. Content is king (again)! Monday, June 9, 14

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