At Microsoft we understand it’s a new world that is changing at a rapid rate. Last year we conducted a piece of extensive research into the Digital Consumer Trends affecting consumer behaviour in the future. 8 trends were uncovered.
As data makes the world more predictable, consumers want a sense of surprise from brands. They want personalized experiences that add value to their lives, reach them in the right moments where they are most receptive. This is possible with access to the right consumer data.
Key stats from Digital Trends Study: 55% of Global consumers expect technology to deliver surprising experiences that feel like coincidences 54% of us expect brands to know the right moment to talk to us. 62% want to be completely unavailable on vacation. 61% are more likely to buy from a brand that allows them to touch and feel the products wherever: in a store or on the Internet. 49% of global online consumers are interested in more opportunities for multi-sensory experiences. 39% express a desire to ‘learn more about how to make or adapt my own digital devices and services’ 45% are willing to sell their data for more personalized experiences
IntelligentlyON – this trend in particular is very interesting Consumers are seeking more intelligent ‘always on’ relationships with technology to reduce all the noise and clutter online. To provide them with moments of peace and tranquility. This does not mean disconnecting completely as a third actually like being connected all the time, but it is more about finding these intelligent ways of being connected. Imagine if you walk into a coffee shop, like Starbucks and your coffee cup has a piece of technology on it that communities with your digital devices and knows that for the next 30 mins you will not be receiving any messages, calls or emails. The future will see brands knowing when to appear and disappear. Timing is everything. Recognize consumer signals and be responsive to their needs
Cortana Example Prompt - Microsoft has recently unveiled a virtual assistant for Windows Phone handsets. The voice-controlled app, named Cortana, uses a mixture of Bing search information and data stored on the handsets to make personalized recommendations and carry out tasks
Always on culture is exhausting, it has taken us some time to adapt, we go through a stage of initial excitement and immersion before reverting back to a more considered relationship
Being constantly available and maintaining constant lines of communication is loosing its appeal
In the future we will not need to select Do Not Disturb buttons, because technology will know us.
Tech will read our moods. Devices will respect that you are at home and that it’s too late to disrupt you with non-urgent email
Imagine if you walk into a coffee shop, like Starbucks and your coffee cup has a piece of technology on it that communities with your digital devices and knows that for the next 30 mins you will not be receiving any messages, calls or emails.
The future will see brands knowing when to speak out and when to shut up
Make Every Interaction Necessary Reduce Clutter & Noise Know When to be Present – have the confidence to step out of consumers lives when you are not relevant anymore
Consumers will take control, and only allow services that are truly useful to collect, listen, learn and predict
2MINS Online privacy is a hot topic at the moment. Consumers are wary. BUT…..According to our recent Digital Trends Study - 45% of global online users would sell all of their digital data to the right brand at the right price “65% of us are more likely to buy from you if you allow us to update our privacy settings.”
As data makes the world more predictable, consumers still want a sense of surprise.
55% of Global consumers expect technology to deliver surprising experiences that feel like coincidences
At Microsoft we take a different approach than our competitors in terms of how we deal with consumer data. Don’t get me wrong, we love data just as much as any other online company – we’re geeks too – but the difference between us and the other guys is that we think consumers own their personal data, while our competitors think they own that data. Because of this we are confident that over time they will want to have a relationship with us – with our services - because we’re respecting their privacy.
In fact we were recently voted the most trusted brand across generations in Forrester’s “TRUE brand compass research” which measured the truth about various brands along four major axes: trusted, remarkable, unmistakable, and essential.
Data cannot be ignored, it’s everywhere. In our mobile-first, cloud-first world where more and more objects will connect to the internet – now is the time for brands to: get smarter about how we capture data and use data. be more responsible and transparent about you capture and use data.
Data holds the key to reaching consumers at the right time, on the right devices, in the right mind-set – creating more efficient and effective brand connections.
Sat Microsoft we understand
I hope you enjoy the great afternoon of panels and keynotes you have coming your way such as:
Big Data Era Data’s Human Nature Real-time advertising perspectives The Mobile of Everything Content is King, Distribution is Queen And many more….
"Data Driven World" - Microsoft, Didier Ongena
It’s a new world for brands
Minutes per day on average
spent on mobile (data providers)
Minutes per day on average
spent on both laptops and PCs
Minutes per day on average
spent on tablets
Predicted internet enabled video
game console sales in 2013
50 billion +
devices will be
connected to the
internet by 2020
Connected Digital World
1. Berg Insight, 2014 ; 2. Ciscos 2013, blog, How Many Internet Connections are in the World? Right. Now
3. WARC Report 2013, Being a brand in 2030; 4. IDC
Sales of wearable technology will
reach 64.0 million units in 2017.
An increase of 50.6 percent per annum
from 2012, when there were just 8.3
million units shipped worldwide.
Explosion of Data
667 exabytes of data
flowed over the internet
90% of the worlds data
was generated over the
past 2 years.
A data driven world
We predict devices will
become intelligent and
when to be online and
Intuitive Technology that
Which is On When
And knows the right Place!
55% are interested
in future technology
that will be able to
predict when they
need to be connected
Seeking Less Noise &
And a ‘Digital Balance’
*47% want to
spend time away
from the internet
Consumers are becoming
increasingly aware that
their personal data is a
online and offline.
44% expect all brands
to reward them for sharing
An Equal Party
Reward us for our digital
information and 59%
of us are more likely to
48% of consumers
are aware that their
data is valuable to
marketers and service
36% are happy
for brands to track and
analyse their data in
exchange for an
1. As more devices become intelligent and connect to the internet there
will be an explosion of data and more clutter.
2. Brands can use data to cut through the online clutter and deliver
more meaningful brand connections.
3. Data will become a high value currency. Brands should be transparent
and responsible about how they gain, use and reward data.
….its a data-driven world