"Data Driven World" - Microsoft, Didier Ongena


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  • 2MINS

    At Microsoft we understand it’s a new world that is changing at a rapid rate. Last year we conducted a piece of extensive research into the Digital Consumer Trends affecting consumer behaviour in the future. 8 trends were uncovered.

    As data makes the world more predictable, consumers want a sense of surprise from brands. They want personalized experiences that add value to their lives, reach them in the right moments where they are most receptive. This is possible with access to the right consumer data.

    Key stats from Digital Trends Study:
    55% of Global consumers expect technology to deliver surprising experiences that feel like coincidences
    54% of us expect brands to know the right moment to talk to us.
    62% want to be completely unavailable on vacation.
    61% are more likely to buy from a brand that allows them to touch and feel the products wherever: in a store or on the Internet.
    49% of global online consumers are interested in more opportunities for multi-sensory experiences.
    39% express a desire to ‘learn more about how to make or adapt my own digital devices and services’
    45% are willing to sell their data for more personalized experiences

    IntelligentlyON – this trend in particular is very interesting
    Consumers are seeking more intelligent ‘always on’ relationships with technology to reduce all the noise and clutter online. To provide them with moments of peace and tranquility. This does not mean disconnecting completely as a third actually like being connected all the time, but it is more about finding these intelligent ways of being connected.
    Imagine if you walk into a coffee shop, like Starbucks and your coffee cup has a piece of technology on it that communities with your digital devices and knows that for the next 30 mins you will not be receiving any messages, calls or emails.
    The future will see brands knowing when to appear and disappear. Timing is everything. Recognize consumer signals and be responsive to their needs
    Cortana Example Prompt - Microsoft has recently unveiled a virtual assistant for Windows Phone handsets. The voice-controlled app, named Cortana, uses a mixture of Bing search information and data stored on the handsets to make personalized recommendations and carry out tasks
  • 2 MINS

    Always on culture is exhausting, it has taken us some time to adapt, we go through a stage of initial excitement and immersion before reverting back to a more considered relationship

    Being constantly available and maintaining constant lines of communication is loosing its appeal

    In the future we will not need to select Do Not Disturb buttons, because technology will know us.

    Tech will read our moods. Devices will respect that you are at home and that it’s too late to disrupt you with non-urgent email

    Imagine if you walk into a coffee shop, like Starbucks and your coffee cup has a piece of technology on it that communities with your digital devices and knows that for the next 30 mins you will not be receiving any messages, calls or emails.

    The future will see brands knowing when to speak out and when to shut up

    Make Every Interaction Necessary
    Reduce Clutter & Noise
    Know When to be Present – have the confidence to step out of consumers lives when you are not relevant anymore

    Consumers will take control, and only allow services that are truly useful to collect, listen, learn and predict

  • 2MINS
    Online privacy is a hot topic at the moment. Consumers are wary. BUT…..According to our recent Digital Trends Study
    - 45% of global online users would sell all of their digital data to the right brand at the right price
    “65% of us are more likely to buy from you if you allow us to update our privacy settings.”
    As data makes the world more predictable, consumers still want a sense of surprise.
    55% of Global consumers expect technology to deliver surprising experiences that feel like coincidences

    At Microsoft we take a different approach than our competitors in terms of how we deal with consumer data. Don’t get me wrong, we love data just as much as any other online company – we’re geeks too – but the difference between us and the other guys is that we think consumers own their personal data, while our competitors think they own that data.  Because of this we are confident that over time they will want to have a relationship with us – with our services - because we’re respecting their privacy.
    In fact we were recently voted the most trusted brand across generations in Forrester’s “TRUE brand compass research” which measured the truth about various brands along four major axes: trusted, remarkable, unmistakable, and essential.

  • 1 MIN

    Data cannot be ignored, it’s everywhere. In our mobile-first, cloud-first world where more and more objects will connect to the internet – now is the time for brands to:
    get smarter about how we capture data and use data.
    be more responsible and transparent about you capture and use data.

    Data holds the key to reaching consumers at the right time, on the right devices, in the right mind-set – creating more efficient and effective brand connections.

    Sat Microsoft we understand

    I hope you enjoy the great afternoon of panels and keynotes you have coming your way such as:

    Big Data Era
    Data’s Human Nature
    Real-time advertising perspectives
    The Mobile of Everything
    Content is King, Distribution is Queen
    And many more….

    Thank you!

  • Thank you!
  • "Data Driven World" - Microsoft, Didier Ongena

    1. 1. It’s a new world for brands Minutes per day on average spent on mobile (data providers) Minutes per day on average spent on both laptops and PCs Minutes per day on average spent on tablets Predicted internet enabled video game console sales in 2013
    2. 2. Internet of Things 50 billion + devices will be connected to the internet by 2020 Connected Digital World 1. Berg Insight, 2014 ; 2. Ciscos 2013, blog, How Many Internet Connections are in the World? Right. Now 3. WARC Report 2013, Being a brand in 2030; 4. IDC Sales of wearable technology will reach 64.0 million units in 2017. An increase of 50.6 percent per annum from 2012, when there were just 8.3 million units shipped worldwide. Explosion of Data 667 exabytes of data flowed over the internet in 2013. 90% of the worlds data was generated over the past 2 years. A data driven world
    3. 3. Voice Activated Technology …driven by Data
    4. 4. Digital Trends
    5. 5. IntelligentlyON We predict devices will become intelligent and automatically know when to be online and offline Intuitive Technology that Knows Us Which is On When Necessary And knows the right Place! Time! Context! 55% are interested in future technology that will be able to predict when they need to be connected Seeking Less Noise & ‘Drama’ And a ‘Digital Balance’ *47% want to spend time away from the internet
    6. 6. Value Me Consumers are becoming increasingly aware that their personal data is a valuable commodity online and offline. Increased Consumer Expectation 44% expect all brands to reward them for sharing information. An Equal Party Reward us for our digital information and 59% of us are more likely to buy. Expected Value Exchange Valuable Commodity 48% of consumers are aware that their data is valuable to marketers and service providers. Rethinking the Default 36% are happy for brands to track and analyse their data in exchange for an optimised experience.
    7. 7. Key Takeaways 1. As more devices become intelligent and connect to the internet there will be an explosion of data and more clutter. 2. Brands can use data to cut through the online clutter and deliver more meaningful brand connections. 3. Data will become a high value currency. Brands should be transparent and responsible about how they gain, use and reward data. ….its a data-driven world