SlideShare a Scribd company logo

Van avery crispin_sbbs_pb1_2022_02

C
C

Crispin van Avery's Personal Brand

Van avery crispin_sbbs_pb1_2022_02

1 of 15
Download to read offline
PERSONAL BRAND EXPLORATION
Crispin van Avery
Project & Portfolio I: Week 1
February 3rd, 2022
When I was a Baby, my Father left the Navy
Reserves and went back to Active Duty, for the
next 18 years of my life I would not live
anywhere longer than 5 years. Moving to every
corner of the world helped me realize that I
could connect with anyone. Wether it be in
Europe, America or Asia, making people laugh
and enjoy our conversations is something that
comes natural to me. When people read my
work or listen to me talk, they will feel like they
are just talking sports with a guy they have
known forever. My content will be a place for
people to enjoy the fun parts of life, laughing and
joking around while still learning about the
topics.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• Journalist/Analyst for Sports
• Entertainer/Performer for Sports
• Broadcast Announcer for Sports
BRAND ARCHETYPE -
When people think of my work the
first thing I want them to do is
chuckle. I am doing this job because
I love it and talking about sports is
fun. Leaning into my Entertainer
Archetype will help the consumers
and myself enjoy sports and love life.
Picture Relevant
to Your Industry
Goes Here
Hiring managers or Head Editors
TARGET AUDIENCE
Fred Kirsch
Outreach Plan:
• I will get an internship to gain experience in podcasting
and video production.
• My first method of contact will be to email the Kraft
sports production with my portfolio of work to get my
foot in the door for an interview
• After a 14 days (10 business) I will use twitter to send
Mr. Kirsch links to my work and express how interested
I am in working for him.
PROFILE
PICTURE VP of Content at Kraft Sports
Productions
Nick Gelso
Outreach Plan:
• I will improve my video production skills with a LinkedIn
course and adding a video/podcast element to my blog.
• First I will reach out through the careers option on the
CLNS website, attaching my resume and portfolio of
work.
• After 2 weeks I will reach out through the email address
provided on Mr. Nick’s page also attaching my work.
PROFILE
PICTURE
CEO at CLNS Media
(Owner and operator)
Greg A. Bedard
Outreach Plan:
• After I gain a following of more than 500 people
between my blog and YouTube page I will reach out to
Mr. Bedard
• Using his website I can attach work and links so I can
ask about employment.
• If I haven’t received a response in 2 weeks I will reach
out over twitter as Mr. Bedard is very active there.
PROFILE
PICTURE Editor and Owner of Boston
Sports Journal
GOALS
Short Term:
Right after I graduate my first plan is to get a paying job
in the industry
• Get a job writing about an NFL team.
‣ Gain my LinkedIn network from 3 to 150
connections in 12 months
Mid Term: (2025)
• Work for Kraft sports Entertainment, writing and
podcasting about the Patriots.
‣ Add video to my blog which will make my
average viewership go from 17.5 views to over
100.
Long Term: (2035)
• Have my own TV/Radio show.
‣ By posting more content and a more wide
range of said content will boost my Twitter
account to over 10K followers.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Publishing software
SOFT
HARD
Adept
Analytical software Novice
Communications Expert
Research and Analysis Adept
Audio and Video Editing
SOFT
HARD
Novice
Spreadsheet Software Novice
On camera Telecommunications Adept
Critical Thinking Adept
Ad

Recommended

Anthony Gates Personal Brand Exploration
Anthony Gates Personal Brand Exploration Anthony Gates Personal Brand Exploration
Anthony Gates Personal Brand Exploration AnthonyGates9
 
ANTHONY GATES PERSONAL BRAND VIDEO
ANTHONY GATES PERSONAL BRAND VIDEOANTHONY GATES PERSONAL BRAND VIDEO
ANTHONY GATES PERSONAL BRAND VIDEOAnthonyGates9
 
James Balopitos's Personal Brand Exploration
James Balopitos's Personal Brand Exploration James Balopitos's Personal Brand Exploration
James Balopitos's Personal Brand Exploration JamesBalopitos
 
Personal Brand Exploration- Stan Grubb
Personal Brand Exploration- Stan GrubbPersonal Brand Exploration- Stan Grubb
Personal Brand Exploration- Stan GrubbStanGrubb
 
Sports and Social Media, Practical Advice
Sports and Social Media, Practical AdviceSports and Social Media, Practical Advice
Sports and Social Media, Practical AdviceJohn Duffy
 
Personal Brand Presentation
Personal Brand PresentationPersonal Brand Presentation
Personal Brand PresentationXavierOrtiz43
 

More Related Content

What's hot

Personal Brand Exploration- Joseph Pfeil
Personal Brand Exploration- Joseph PfeilPersonal Brand Exploration- Joseph Pfeil
Personal Brand Exploration- Joseph PfeilJosephpfeil
 
Personal brandcanvas template-2021 (1)
Personal brandcanvas template-2021 (1)Personal brandcanvas template-2021 (1)
Personal brandcanvas template-2021 (1)JanyreCooper
 
Personal brandcanvas template-2021 (1)
Personal brandcanvas template-2021 (1)Personal brandcanvas template-2021 (1)
Personal brandcanvas template-2021 (1)JanyreCooper
 
Hernandez alex scbs_pb1_2021_10
Hernandez alex scbs_pb1_2021_10Hernandez alex scbs_pb1_2021_10
Hernandez alex scbs_pb1_2021_10LivinL3Y3NDA
 
Personal Brand
Personal Brand Personal Brand
Personal Brand PaulLiacos
 
De lagarza aaron_scbs_pb1_2021-11
De lagarza aaron_scbs_pb1_2021-11De lagarza aaron_scbs_pb1_2021-11
De lagarza aaron_scbs_pb1_2021-11AaronDeLaGarza1
 
Personal Brand Presentation - Shawn McGinley
Personal Brand Presentation - Shawn McGinleyPersonal Brand Presentation - Shawn McGinley
Personal Brand Presentation - Shawn McGinleyFull Sail University
 
Brown_Donte_SC_PB1_April-2023
Brown_Donte_SC_PB1_April-2023 Brown_Donte_SC_PB1_April-2023
Brown_Donte_SC_PB1_April-2023 DonteBrown5
 
Personal brandcanvas template
Personal brandcanvas templatePersonal brandcanvas template
Personal brandcanvas templatejonafrien
 
Personal Brand Exploration - Jonathan Andrews
Personal Brand Exploration - Jonathan AndrewsPersonal Brand Exploration - Jonathan Andrews
Personal Brand Exploration - Jonathan Andrewsjonafrien
 
Personal Brand Exploration - Aaron Taylor
Personal Brand Exploration - Aaron TaylorPersonal Brand Exploration - Aaron Taylor
Personal Brand Exploration - Aaron TaylorAaronTaylor720323
 
Personal Brand Presentation - Aaron Coffey
Personal Brand Presentation - Aaron CoffeyPersonal Brand Presentation - Aaron Coffey
Personal Brand Presentation - Aaron CoffeyAaronCoffey8
 
Personal Brand Exploration
Personal Brand ExplorationPersonal Brand Exploration
Personal Brand ExplorationKeenan7
 
Derek Dvorak Personal Brand Slideshow
Derek Dvorak Personal Brand SlideshowDerek Dvorak Personal Brand Slideshow
Derek Dvorak Personal Brand SlideshowDerekDvorak
 
Personal brand canvas brian rutherford
Personal brand canvas brian rutherfordPersonal brand canvas brian rutherford
Personal brand canvas brian rutherfordBrianRutherford12
 
Personal brandcanvas final
Personal brandcanvas finalPersonal brandcanvas final
Personal brandcanvas finalNealLeslie2
 
Zacks personal presentaion.pptx
Zacks personal presentaion.pptxZacks personal presentaion.pptx
Zacks personal presentaion.pptxZackTroutt
 
PERSONAL BRAND SLIDESHOW.pptx
PERSONAL BRAND SLIDESHOW.pptxPERSONAL BRAND SLIDESHOW.pptx
PERSONAL BRAND SLIDESHOW.pptxJOEDEFALCO1
 
Julian Macfie's Personal Brand Presentation
Julian Macfie's Personal Brand PresentationJulian Macfie's Personal Brand Presentation
Julian Macfie's Personal Brand PresentationJulianMacfie
 
Personal brand Exploration: Dany shamoun
Personal brand Exploration: Dany shamounPersonal brand Exploration: Dany shamoun
Personal brand Exploration: Dany shamounDanyShamoun
 

What's hot (20)

Personal Brand Exploration- Joseph Pfeil
Personal Brand Exploration- Joseph PfeilPersonal Brand Exploration- Joseph Pfeil
Personal Brand Exploration- Joseph Pfeil
 
Personal brandcanvas template-2021 (1)
Personal brandcanvas template-2021 (1)Personal brandcanvas template-2021 (1)
Personal brandcanvas template-2021 (1)
 
Personal brandcanvas template-2021 (1)
Personal brandcanvas template-2021 (1)Personal brandcanvas template-2021 (1)
Personal brandcanvas template-2021 (1)
 
Hernandez alex scbs_pb1_2021_10
Hernandez alex scbs_pb1_2021_10Hernandez alex scbs_pb1_2021_10
Hernandez alex scbs_pb1_2021_10
 
Personal Brand
Personal Brand Personal Brand
Personal Brand
 
De lagarza aaron_scbs_pb1_2021-11
De lagarza aaron_scbs_pb1_2021-11De lagarza aaron_scbs_pb1_2021-11
De lagarza aaron_scbs_pb1_2021-11
 
Personal Brand Presentation - Shawn McGinley
Personal Brand Presentation - Shawn McGinleyPersonal Brand Presentation - Shawn McGinley
Personal Brand Presentation - Shawn McGinley
 
Brown_Donte_SC_PB1_April-2023
Brown_Donte_SC_PB1_April-2023 Brown_Donte_SC_PB1_April-2023
Brown_Donte_SC_PB1_April-2023
 
Personal brandcanvas template
Personal brandcanvas templatePersonal brandcanvas template
Personal brandcanvas template
 
Personal Brand Exploration - Jonathan Andrews
Personal Brand Exploration - Jonathan AndrewsPersonal Brand Exploration - Jonathan Andrews
Personal Brand Exploration - Jonathan Andrews
 
Personal Brand Exploration - Aaron Taylor
Personal Brand Exploration - Aaron TaylorPersonal Brand Exploration - Aaron Taylor
Personal Brand Exploration - Aaron Taylor
 
Personal Brand Presentation - Aaron Coffey
Personal Brand Presentation - Aaron CoffeyPersonal Brand Presentation - Aaron Coffey
Personal Brand Presentation - Aaron Coffey
 
Personal Brand Exploration
Personal Brand ExplorationPersonal Brand Exploration
Personal Brand Exploration
 
Derek Dvorak Personal Brand Slideshow
Derek Dvorak Personal Brand SlideshowDerek Dvorak Personal Brand Slideshow
Derek Dvorak Personal Brand Slideshow
 
Personal brand canvas brian rutherford
Personal brand canvas brian rutherfordPersonal brand canvas brian rutherford
Personal brand canvas brian rutherford
 
Personal brandcanvas final
Personal brandcanvas finalPersonal brandcanvas final
Personal brandcanvas final
 
Zacks personal presentaion.pptx
Zacks personal presentaion.pptxZacks personal presentaion.pptx
Zacks personal presentaion.pptx
 
PERSONAL BRAND SLIDESHOW.pptx
PERSONAL BRAND SLIDESHOW.pptxPERSONAL BRAND SLIDESHOW.pptx
PERSONAL BRAND SLIDESHOW.pptx
 
Julian Macfie's Personal Brand Presentation
Julian Macfie's Personal Brand PresentationJulian Macfie's Personal Brand Presentation
Julian Macfie's Personal Brand Presentation
 
Personal brand Exploration: Dany shamoun
Personal brand Exploration: Dany shamounPersonal brand Exploration: Dany shamoun
Personal brand Exploration: Dany shamoun
 

Similar to Van avery crispin_sbbs_pb1_2022_02

Ainsworth_Kyle_SC_PB1_2023-09.pptx
Ainsworth_Kyle_SC_PB1_2023-09.pptxAinsworth_Kyle_SC_PB1_2023-09.pptx
Ainsworth_Kyle_SC_PB1_2023-09.pptxKyleAinsworth
 
Luker_Steven_SCS_PB1_2023-11 attmept1.ppt
Luker_Steven_SCS_PB1_2023-11 attmept1.pptLuker_Steven_SCS_PB1_2023-11 attmept1.ppt
Luker_Steven_SCS_PB1_2023-11 attmept1.pptStevenLuker3
 
Personal Brand Exploration
Personal Brand ExplorationPersonal Brand Exploration
Personal Brand ExplorationPlayByPlay
 
Personal Branding Presentation .pdf
Personal Branding Presentation .pdfPersonal Branding Presentation .pdf
Personal Branding Presentation .pdfBrantBednarz
 
PersonalBrandCanvas-TEMPLATE-2021.pptx
PersonalBrandCanvas-TEMPLATE-2021.pptxPersonalBrandCanvas-TEMPLATE-2021.pptx
PersonalBrandCanvas-TEMPLATE-2021.pptxPaytonDoyle
 
Pepper holton scbs_pb1_2022-02_edited
Pepper holton scbs_pb1_2022-02_editedPepper holton scbs_pb1_2022-02_edited
Pepper holton scbs_pb1_2022-02_editedHoltonPepper
 
Personal Brand Presentation Timothy Dedmon
Personal Brand Presentation Timothy DedmonPersonal Brand Presentation Timothy Dedmon
Personal Brand Presentation Timothy DedmonTimothyDedmon
 
Robinson_Izzy_SCS_PB1_2023 Feb.pptx
Robinson_Izzy_SCS_PB1_2023 Feb.pptxRobinson_Izzy_SCS_PB1_2023 Feb.pptx
Robinson_Izzy_SCS_PB1_2023 Feb.pptxSmallWorldProduction
 
Tazzeo_Nicolas_Sportscasting_PB1_2023-04 PPP.pptx
Tazzeo_Nicolas_Sportscasting_PB1_2023-04 PPP.pptxTazzeo_Nicolas_Sportscasting_PB1_2023-04 PPP.pptx
Tazzeo_Nicolas_Sportscasting_PB1_2023-04 PPP.pptxNicolasTazzeo
 
Greg Hughes Personal Brand Exploration
Greg Hughes Personal Brand Exploration Greg Hughes Personal Brand Exploration
Greg Hughes Personal Brand Exploration GregHughes38
 
Personal Brand Exploration
Personal Brand ExplorationPersonal Brand Exploration
Personal Brand ExplorationChaseBrowanwell
 
KNT PPTX.pptx
KNT PPTX.pptxKNT PPTX.pptx
KNT PPTX.pptxjwnation1
 
Brand Exploration - Luke Von Arx
Brand Exploration - Luke Von ArxBrand Exploration - Luke Von Arx
Brand Exploration - Luke Von ArxLukeVonArx
 
Sims Project.pdf
Sims Project.pdfSims Project.pdf
Sims Project.pdfCohlbySims
 
Long stanley dmbs_pb1_2020_01
Long stanley dmbs_pb1_2020_01Long stanley dmbs_pb1_2020_01
Long stanley dmbs_pb1_2020_01StanLongJr
 
Personal Brand Exploration-Luis Aldano
Personal Brand Exploration-Luis Aldano Personal Brand Exploration-Luis Aldano
Personal Brand Exploration-Luis Aldano LuisAldano
 
Aldano_Luis_DMBS_PB1_2022-04.pdf
Aldano_Luis_DMBS_PB1_2022-04.pdfAldano_Luis_DMBS_PB1_2022-04.pdf
Aldano_Luis_DMBS_PB1_2022-04.pdfLuisAldano
 
Personal Brand.pdf
Personal Brand.pdfPersonal Brand.pdf
Personal Brand.pdfGiani11
 
Jacob Nation Personal Brand KNT.pptx
Jacob Nation Personal Brand KNT.pptxJacob Nation Personal Brand KNT.pptx
Jacob Nation Personal Brand KNT.pptxjwnation1
 

Similar to Van avery crispin_sbbs_pb1_2022_02 (20)

Ainsworth_Kyle_SC_PB1_2023-09.pptx
Ainsworth_Kyle_SC_PB1_2023-09.pptxAinsworth_Kyle_SC_PB1_2023-09.pptx
Ainsworth_Kyle_SC_PB1_2023-09.pptx
 
Luker_Steven_SCS_PB1_2023-11 attmept1.ppt
Luker_Steven_SCS_PB1_2023-11 attmept1.pptLuker_Steven_SCS_PB1_2023-11 attmept1.ppt
Luker_Steven_SCS_PB1_2023-11 attmept1.ppt
 
Personal Brand Exploration
Personal Brand ExplorationPersonal Brand Exploration
Personal Brand Exploration
 
Personal Branding Presentation .pdf
Personal Branding Presentation .pdfPersonal Branding Presentation .pdf
Personal Branding Presentation .pdf
 
PersonalBrandCanvas-TEMPLATE-2021.pptx
PersonalBrandCanvas-TEMPLATE-2021.pptxPersonalBrandCanvas-TEMPLATE-2021.pptx
PersonalBrandCanvas-TEMPLATE-2021.pptx
 
Pepper holton scbs_pb1_2022-02_edited
Pepper holton scbs_pb1_2022-02_editedPepper holton scbs_pb1_2022-02_edited
Pepper holton scbs_pb1_2022-02_edited
 
Personal Brand Presentation Timothy Dedmon
Personal Brand Presentation Timothy DedmonPersonal Brand Presentation Timothy Dedmon
Personal Brand Presentation Timothy Dedmon
 
Brand Exploration
Brand ExplorationBrand Exploration
Brand Exploration
 
Robinson_Izzy_SCS_PB1_2023 Feb.pptx
Robinson_Izzy_SCS_PB1_2023 Feb.pptxRobinson_Izzy_SCS_PB1_2023 Feb.pptx
Robinson_Izzy_SCS_PB1_2023 Feb.pptx
 
Tazzeo_Nicolas_Sportscasting_PB1_2023-04 PPP.pptx
Tazzeo_Nicolas_Sportscasting_PB1_2023-04 PPP.pptxTazzeo_Nicolas_Sportscasting_PB1_2023-04 PPP.pptx
Tazzeo_Nicolas_Sportscasting_PB1_2023-04 PPP.pptx
 
Greg Hughes Personal Brand Exploration
Greg Hughes Personal Brand Exploration Greg Hughes Personal Brand Exploration
Greg Hughes Personal Brand Exploration
 
Personal Brand Exploration
Personal Brand ExplorationPersonal Brand Exploration
Personal Brand Exploration
 
KNT PPTX.pptx
KNT PPTX.pptxKNT PPTX.pptx
KNT PPTX.pptx
 
Brand Exploration - Luke Von Arx
Brand Exploration - Luke Von ArxBrand Exploration - Luke Von Arx
Brand Exploration - Luke Von Arx
 
Sims Project.pdf
Sims Project.pdfSims Project.pdf
Sims Project.pdf
 
Long stanley dmbs_pb1_2020_01
Long stanley dmbs_pb1_2020_01Long stanley dmbs_pb1_2020_01
Long stanley dmbs_pb1_2020_01
 
Personal Brand Exploration-Luis Aldano
Personal Brand Exploration-Luis Aldano Personal Brand Exploration-Luis Aldano
Personal Brand Exploration-Luis Aldano
 
Aldano_Luis_DMBS_PB1_2022-04.pdf
Aldano_Luis_DMBS_PB1_2022-04.pdfAldano_Luis_DMBS_PB1_2022-04.pdf
Aldano_Luis_DMBS_PB1_2022-04.pdf
 
Personal Brand.pdf
Personal Brand.pdfPersonal Brand.pdf
Personal Brand.pdf
 
Jacob Nation Personal Brand KNT.pptx
Jacob Nation Personal Brand KNT.pptxJacob Nation Personal Brand KNT.pptx
Jacob Nation Personal Brand KNT.pptx
 

Recently uploaded

mahjong chase
mahjong chasemahjong chase
mahjong chaseLingChou1
 
Final Essay - The contemporary - English - Ahmed Bassam Salama.docx
Final Essay - The contemporary - English - Ahmed Bassam Salama.docxFinal Essay - The contemporary - English - Ahmed Bassam Salama.docx
Final Essay - The contemporary - English - Ahmed Bassam Salama.docxAhmedBassam18
 
friedriceboards
friedriceboardsfriedriceboards
friedriceboardsLingChou1
 
The 7 Disney Characters You'll Date in Your Lifetime
The 7 Disney Characters You'll Date in Your LifetimeThe 7 Disney Characters You'll Date in Your Lifetime
The 7 Disney Characters You'll Date in Your LifetimeSalty Vixen Stories & More
 
Orion and The Dark Loosing Dark Scene 2.pdf
Orion and The Dark Loosing Dark Scene 2.pdfOrion and The Dark Loosing Dark Scene 2.pdf
Orion and The Dark Loosing Dark Scene 2.pdfAlexAvagimian
 
Payid research in australia
Payid research in australiaPayid research in australia
Payid research in australiaRobert Anderson
 
Alyssa McKay leaked photos controversy pdf.pdf
Alyssa McKay leaked photos controversy  pdf.pdfAlyssa McKay leaked photos controversy  pdf.pdf
Alyssa McKay leaked photos controversy pdf.pdfget joys
 
Secrets Revealer 1 Bank Ghost - Asrud for publishing.pdf
Secrets Revealer 1 Bank Ghost - Asrud for publishing.pdfSecrets Revealer 1 Bank Ghost - Asrud for publishing.pdf
Secrets Revealer 1 Bank Ghost - Asrud for publishing.pdfMrMohammadSaad
 
If Other People Did Their Jobs Like Donald Trump (comics)
If Other People Did Their Jobs Like Donald Trump (comics)If Other People Did Their Jobs Like Donald Trump (comics)
If Other People Did Their Jobs Like Donald Trump (comics)Salty Vixen Stories & More
 
English essay- song of myself by whitman.docx
English essay- song of myself by whitman.docxEnglish essay- song of myself by whitman.docx
English essay- song of myself by whitman.docxAhmedBassam18
 
Futurama (Arabic, censhorsip version dub)
Futurama (Arabic, censhorsip version dub)Futurama (Arabic, censhorsip version dub)
Futurama (Arabic, censhorsip version dub)Olesz Sarkozi
 
Orion And The Dark: No More Dark Scene #1
Orion And The Dark: No More Dark Scene #1Orion And The Dark: No More Dark Scene #1
Orion And The Dark: No More Dark Scene #1AlexAvagimian
 
OrionsNightmareSequencePartOneScene1.pdf
OrionsNightmareSequencePartOneScene1.pdfOrionsNightmareSequencePartOneScene1.pdf
OrionsNightmareSequencePartOneScene1.pdfAlexAvagimian
 
DLL WEEK 2.docx how a selection may be influenced by culture, history and en...
DLL WEEK 2.docx  how a selection may be influenced by culture, history and en...DLL WEEK 2.docx  how a selection may be influenced by culture, history and en...
DLL WEEK 2.docx how a selection may be influenced by culture, history and en...LorenzOrquia
 

Recently uploaded (14)

mahjong chase
mahjong chasemahjong chase
mahjong chase
 
Final Essay - The contemporary - English - Ahmed Bassam Salama.docx
Final Essay - The contemporary - English - Ahmed Bassam Salama.docxFinal Essay - The contemporary - English - Ahmed Bassam Salama.docx
Final Essay - The contemporary - English - Ahmed Bassam Salama.docx
 
friedriceboards
friedriceboardsfriedriceboards
friedriceboards
 
The 7 Disney Characters You'll Date in Your Lifetime
The 7 Disney Characters You'll Date in Your LifetimeThe 7 Disney Characters You'll Date in Your Lifetime
The 7 Disney Characters You'll Date in Your Lifetime
 
Orion and The Dark Loosing Dark Scene 2.pdf
Orion and The Dark Loosing Dark Scene 2.pdfOrion and The Dark Loosing Dark Scene 2.pdf
Orion and The Dark Loosing Dark Scene 2.pdf
 
Payid research in australia
Payid research in australiaPayid research in australia
Payid research in australia
 
Alyssa McKay leaked photos controversy pdf.pdf
Alyssa McKay leaked photos controversy  pdf.pdfAlyssa McKay leaked photos controversy  pdf.pdf
Alyssa McKay leaked photos controversy pdf.pdf
 
Secrets Revealer 1 Bank Ghost - Asrud for publishing.pdf
Secrets Revealer 1 Bank Ghost - Asrud for publishing.pdfSecrets Revealer 1 Bank Ghost - Asrud for publishing.pdf
Secrets Revealer 1 Bank Ghost - Asrud for publishing.pdf
 
If Other People Did Their Jobs Like Donald Trump (comics)
If Other People Did Their Jobs Like Donald Trump (comics)If Other People Did Their Jobs Like Donald Trump (comics)
If Other People Did Their Jobs Like Donald Trump (comics)
 
English essay- song of myself by whitman.docx
English essay- song of myself by whitman.docxEnglish essay- song of myself by whitman.docx
English essay- song of myself by whitman.docx
 
Futurama (Arabic, censhorsip version dub)
Futurama (Arabic, censhorsip version dub)Futurama (Arabic, censhorsip version dub)
Futurama (Arabic, censhorsip version dub)
 
Orion And The Dark: No More Dark Scene #1
Orion And The Dark: No More Dark Scene #1Orion And The Dark: No More Dark Scene #1
Orion And The Dark: No More Dark Scene #1
 
OrionsNightmareSequencePartOneScene1.pdf
OrionsNightmareSequencePartOneScene1.pdfOrionsNightmareSequencePartOneScene1.pdf
OrionsNightmareSequencePartOneScene1.pdf
 
DLL WEEK 2.docx how a selection may be influenced by culture, history and en...
DLL WEEK 2.docx  how a selection may be influenced by culture, history and en...DLL WEEK 2.docx  how a selection may be influenced by culture, history and en...
DLL WEEK 2.docx how a selection may be influenced by culture, history and en...
 

Van avery crispin_sbbs_pb1_2022_02

  • 1. PERSONAL BRAND EXPLORATION Crispin van Avery Project & Portfolio I: Week 1 February 3rd, 2022
  • 2. When I was a Baby, my Father left the Navy Reserves and went back to Active Duty, for the next 18 years of my life I would not live anywhere longer than 5 years. Moving to every corner of the world helped me realize that I could connect with anyone. Wether it be in Europe, America or Asia, making people laugh and enjoy our conversations is something that comes natural to me. When people read my work or listen to me talk, they will feel like they are just talking sports with a guy they have known forever. My content will be a place for people to enjoy the fun parts of life, laughing and joking around while still learning about the topics. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Journalist/Analyst for Sports • Entertainer/Performer for Sports • Broadcast Announcer for Sports BRAND ARCHETYPE - When people think of my work the first thing I want them to do is chuckle. I am doing this job because I love it and talking about sports is fun. Leaning into my Entertainer Archetype will help the consumers and myself enjoy sports and love life. Picture Relevant to Your Industry Goes Here
  • 4. Hiring managers or Head Editors TARGET AUDIENCE Fred Kirsch Outreach Plan: • I will get an internship to gain experience in podcasting and video production. • My first method of contact will be to email the Kraft sports production with my portfolio of work to get my foot in the door for an interview • After a 14 days (10 business) I will use twitter to send Mr. Kirsch links to my work and express how interested I am in working for him. PROFILE PICTURE VP of Content at Kraft Sports Productions Nick Gelso Outreach Plan: • I will improve my video production skills with a LinkedIn course and adding a video/podcast element to my blog. • First I will reach out through the careers option on the CLNS website, attaching my resume and portfolio of work. • After 2 weeks I will reach out through the email address provided on Mr. Nick’s page also attaching my work. PROFILE PICTURE CEO at CLNS Media (Owner and operator) Greg A. Bedard Outreach Plan: • After I gain a following of more than 500 people between my blog and YouTube page I will reach out to Mr. Bedard • Using his website I can attach work and links so I can ask about employment. • If I haven’t received a response in 2 weeks I will reach out over twitter as Mr. Bedard is very active there. PROFILE PICTURE Editor and Owner of Boston Sports Journal
  • 5. GOALS Short Term: Right after I graduate my first plan is to get a paying job in the industry • Get a job writing about an NFL team. ‣ Gain my LinkedIn network from 3 to 150 connections in 12 months Mid Term: (2025) • Work for Kraft sports Entertainment, writing and podcasting about the Patriots. ‣ Add video to my blog which will make my average viewership go from 17.5 views to over 100. Long Term: (2035) • Have my own TV/Radio show. ‣ By posting more content and a more wide range of said content will boost my Twitter account to over 10K followers.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Publishing software SOFT HARD Adept Analytical software Novice Communications Expert Research and Analysis Adept Audio and Video Editing SOFT HARD Novice Spreadsheet Software Novice On camera Telecommunications Adept Critical Thinking Adept
  • 7. I help Sports fans enjoy life by connecting with me through a little humor and knowledge. PROMISE
  • 8. CREDENTIALS Work Experience: • Surf dogs, Kitchen manager • Diamond Extermination, Licensed Pest Control Technician Education: • Media Communications Certificate, Full Sail University (2021) • Sports Broadcasting, B.S., Full Sail University (2023) Awards: • Eagle Scout Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Joshua Berrios Noteworthy Experience: • Legendary Guest Rep. For Orlando Magic Crispin van Avery HEADSHOT HEADSHOT Industry Experience: • Legendary Guest Service Rep. for Orlando Magic • Broadcaster for Nunez Productions Education: • Sports Broadcasting B.S. Full Sail University (Current) Skills and Proficiencies: • Spanish and English - 0 endorsements • Communications - 0 endorsements • Presentations - 0 endorsements Overall Online Presence: • Joshua has 237 connections, way more than me and his banner image is a nice one for his podcast. Joshua’s headshot is professionalism with a semi- detailed profile, a good Bio and an easy link to his podcast. His activity is low and little interaction with others but the page itself is nice. • Grade: Superior, 80 out of 100 Industry Experience: • N/A Education: • Media Communications Certificate, Full Sail University (2021) • Sports Broadcasting B.S. Full Sail University (Current) Leadership Experience: • Kitchen Manager for 2 years • Eagle Scout Skills and Proficiencies: • Communications - 0 endorsements • Presentations - 0 endorsements • Research - 0 endorsements Overall Online Presence: • My LinkedIn needs work, I only have 3 connections and very little is visually pleasing on my page. My Headshot and Banner will have to be improved while I also connect with more people. My blog is the only thing easy to find and I must have more people to connect with and endorse me. • Grade: Poor, 45 out of 100
  • 10. COMPETITION Bobby Manning Industry Experience: • Basketball writer SB Nation (2016- 2020) • Content Producer CLNS Media (2020- current) Education: • Communications, Journalism B.S. Syracuse University (2012-2016) Leadership Experience: • Managing Editor for The Tanner Times (2013-2016) Skills and Proficiencies: • Blogging - 3 endorsements • Writing - 3 endorsements • Journalism - 3 endorsements Crispin van Avery Overall Online Presence: • Bobby has 279 Connections with a nice banner of his Ala Mater. While he has no profile picture at all the rest of the profile is in depth. He has tons of experience listed and multiple links to his previous work. Not very active on LinkedIn, more on Twitter, with no customized URL. • Grade: Superior, 90 out of 100 HEADSHOT HEADSHOT Industry Experience: • N/A Education: • Media Communications Certificate, Full Sail University (2021) • Sports Broadcasting B.S. Full Sail University (Current) Leadership Experience: • Kitchen Manager for 2 years • Eagle Scout Skills and Proficiencies: • Communications - 0 endorsements • Presentations - 0 endorsements • Research - 0 endorsements Overall Online Presence: • My LinkedIn needs work, I only have 3 connections and very little is visually pleasing on my page. My Headshot and Banner will have to be improved while I also connect with more people. My blog is the only thing easy to find and I must have more people to connect with and endorse me. • Grade: Poor, 45 out of 100
  • 11. BRAND POSITION If you like sports then I provide you with the best coverage. Instead of the boring, dry other writers I’m not going to drown you with stats or overload you with quotes. You will learn something while having a good laugh and when you look up at the end of the story, time has flown by. “ENTERTAINER”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • SUPER TECH, SPORTTECHIE ‣ Feb, 9 | ONLINE • SBJ state of the industry conference ‣ MARCH 30-31 | VIRTUAL • National sports forum ‣ March 02 | Austin, Texas Digital Marketing • Primary Content: My primary output will be writing articles the make you laugh but tell you something you never knew about the respective team. Video and Podcast will be produced as well but all my work will focus on informing people with a chuckle. • Primary Tools: Twitter is the best place to advertise my content, with YouTube helping as well. Twitter is really good to spread information fast and will easily advertise my work. • Website: My brand awareness was at 0.0% before this week, I have so much work to do. My portfolio will help consolidate everything so I can balance my work to become a well rounded employee people are looking to hire. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • The mentor I am looking for is someone who can help me get better at the technology side of the business. Editing is difficult for me so I need someone who can guide me. By 2023 I should find a mentor to help me with those things and also improving my communication and connecting skills. Formal Education • Media Communications Certificate, Full Sail University (2021) • Sports Broadcasting B.S. Full Sail University (Current) Technical Skills • Take Video editing course - LinkedIn Learning, March 2022 • Take Audio editing course - Udemy, April 2022 • Data Analytical class- LinkedIn, May 2022 Soft Skills • Media Communities - Full Sail University, March 2022 • Get internship to improve communication and editing skills - CLNS media , Should hear back in Fall 2022 • Turn my blog into a video/podcast as well - Patty Talks Pats, February 2022
  • 14. Crispin van Avery You know how people don’t read the newspaper or written articles anymore? My writing will not just spur interest but every piece will blow up. My consumers will connect with me, eagerly awaiting to read my next piece to send to a friend or use against them at a bar. Just by looking at the interaction numbers on my measly blog, my writing is a place for connection, community, learning and laughs.
  • 15. REFERENCES 27-2099.00 - entertainers and performers, sports and related workers, all other. O*NET OnLine. (n.d.). Retrieved February 6, 2022, from https://www.onetonline.org/link/summary/27-2099.00 27-3011.00 - broadcast announcers and radio disc jockeys. O*NET OnLine. (n.d.). Retrieved February 6, 2022, from https://www.onetonline.org/link/summary/27-3011.00 27-3023.00 - news analysts, reporters, and journalists. O*NET OnLine. (n.d.). Retrieved February 6, 2022, from https://www.onetonline.org/link/summary/27-3023.00 Entertainer Brand Archetype - Kaye Putnam: Psychology brand strategy. Kaye Putnam | Psychology Driven Brand Strategist. (2022, January 8). Retrieved February 3, 2022, from https://www.kayeputnam.com/brand- archetype-entertainer/ Fred Kirsch. Extreme Networks. (n.d.). Retrieved February 6, 2022, from https://www.extremenetworks.com/extreme-networks-blog/author/fredk/ Joshua Berrios - broadcaster - Nuñez productions | linkedin. (n.d.). Retrieved February 6, 2022, from https://www.linkedin.com/in/joshua-berrios- 70a8571b2 Bobby Manning - NBA columnist - boston sports ... - linkedin. (n.d.). Retrieved February 6, 2022, from https://www.linkedin.com/in/realbobmanning Nick gelso - CEO - CLNS media | linkedin. (n.d.). Retrieved February 6, 2022, from https://www.linkedin.com/in/nick-gelso-28070989 Boston Sports Journal. BostonSportsJournal.com. (n.d.). Retrieved February 6, 2022, from https://www.bostonsportsjournal.com/author/GregABedard Event calendar. (n.d.). Retrieved February 6, 2022, from https://www.sportsbusinessjournal.com/Conferences-Events/Event- Calendar.aspx 2022 sports business and travel trade events, conferences ... (n.d.). Retrieved February 6, 2022, from https://www.sportstourismnews.com/sports- business-calendar-events-conferences/ Top audio editing courses online - updated [February 2022]. Udemy. (n.d.). Retrieved February 6, 2022, from https://www.udemy.com/topic/audio- editing/ https://www.linkedin.com/learning/subscription/topics/data-analysis-2?src=go- pa&veh=sem_src.go-pa_c.LLS-C_NAMER_US_T1_EN- US_SEM_SEM_GoogleAds_NA_All_NA_NA_Core_NA_Biz-Data-Analysis- MKAG_Nonbrand_Phrase_pkw.%2Bdata+%2Banalytics+%2Bclasses_pmt.b_ pcrid.470643107237_pdv.c_plc._trgid.kwd- 303472890841_net.g_learning&trk=sem_src.go-pa_c.LLS- C_NAMER_US_T1_EN- US_SEM_SEM_GoogleAds_NA_All_NA_NA_Core_NA_Biz-Data-Analysis- MKAG_Nonbrand_Phrase_pkw.%2Bdata+%2Banalytics+%2Bclasses_pmt.b_ pcrid.470643107237_pdv.c_plc._trgid.kwd- 303472890841_net.g_learning&mcid=6841886150127296640&cname=LLS- C_NAMER_US_T1_EN- US_SEM_SEM_GoogleAds_NA_All_NA_NA_Core_NA_Biz-Data-Analysis- MKAG_Nonbrand_Phrase&camid=11272822787&asid=110260234773&target id=kwd- 303472890841&crid=470643107237&placement=&dev=c&ends=1&gclid=Cj0 KCQiAgP6PBhDmARIsAPWMq6lsq1sUGHq- Rb2zADrYnuc08b9C88zgaN1IQoxjkkIW1J0kGyJHwZ0aAjRjEALw_wcB&gclsr c=aw.ds LinkedIn learning: Online courses for video editing. LinkedIn Learning: Online Courses for Video Editing. (n.d.). Retrieved February 6, 2022, from https://www.linkedin.com/learning/subscription/topics/video-editing?src=go- pa&veh=sem_src.go-pa_c.LLS-C_NAMER_US_T1_EN- US_SEM_SEM_GoogleAds_NA_All_NA_NA_Core_NA_Vid-Video- MKAG_Nonbrand_Phrase_pkw.%2Bvideo+%2Bediting+%2Bclass_pmt.b_pcri d.470589627763_pdv.c_plc._trgid.kwd- 300415157238_net.g_learning&trk=sem_src.go-pa_c.LLS- C_NAMER_US_T1_EN- US_SEM_SEM_GoogleAds_NA_All_NA_NA_Core_NA_Vid-Video- MKAG_Nonbrand_Phrase_pkw.%2Bvideo+%2Bediting+%2Bclass_pmt.b_pcri d.470589627763_pdv.c_plc._trgid.kwd- 300415157238_net.g_learning&mcid=6841886150127296585&cname=LLS- C_NAMER_US_T1_EN- US_SEM_SEM_GoogleAds_NA_All_NA_NA_Core_NA_Vid-Video- MKAG_Nonbrand_Phrase&camid=11272822703&asid=111501655420&target id=kwd- 300415157238&crid=470589627763&placement=&dev=c&ends=1&gclid=Cj0 KCQiAgP6PBhDmARIsAPWMq6nELw7RycaKJ1gciuGvdyIvhrcRuzjhhaCRRq 3s4SdyHgHilMvEBlUaAmdDEALw_wcB&gclsrc=aw.ds Sporttechie events. (n.d.). Retrieved February 6, 2022, from https://events.sporttechie.com/

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.