Mobile and Crisis Communication

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Mobile and Crisis Communication

  1. 1. Mobile Phones in a Crisis: Maybe You Should Listen. (CC) Flickr user hotdogger13
  2. 2. As communicators, we want to get information to the audience… Source Many Many Many
  3. 3. …in a crisis, it’s even more important (cc) Flickr User Bossanostra
  4. 4. But trying to reach them mobile? You’re late to the party
  5. 5. Technology Lesson #1 The normal stress on a cell network is high just to find your phone to deliver a SMS. Source: Traynor, “Characterizing the Limitations of Third-Party EAS Over Cellular Text Messaging Services”, Sept. 2008
  6. 6. Technology Lesson #2 (now with math) In an emergency, location and timing are even more challenging. As volume and need goes up, the delay of messages gets worse. Source: Traynor, “Characterizing the Limitations of Third-Party EAS Over Cellular Text Messaging Services”, Sept. 2008
  7. 7. It’s going to be ok. Just remember this: the mobile phone is personal and social media ( cc) Flickr User Pink Sherbet Photography
  8. 8. When a crisis happens, the reaction isn’t always to *receive* information. It’s just as much about dispersing it from first-hand sources. Janis Krums via TwitPic
  9. 9. That’s where listening comes in.
  10. 10. Let’s call it the 911 dilemma (cc) Flickr User Gilbert R.
  11. 11. If an emergency happened, would you expect 911 to call you? XKCD CARTOON, “RTFM”
  12. 12. (cc) Flickr user rogiro Don’t think of mobile as a channel to get to people during a crisis.
  13. 13. Rule 5 of the 7 Unique Traits of Mobile Media 1. The phone is the first personal media. 2. The phone is permanently carried. 3. The phone is the first always-on mass Media. 4. The phone has a built-in payment mechanism. 5. The phone is a creative tool available always at the point of creative impulse. 6. Mobile has near-perfect audience information. 7. Only mobile can capture the social context of media consumption. Credit: Tomi T. Ahonen, “Thought Piece: Mobile is the 7th Mass Media” May 2008
  14. 14. You can find out an awful lot from what people share and interact on their mobile phones. (cc) Flickr User Laughing Squid
  15. 15. And these channels are where a crisis will be discussed.
  16. 16. (cc) Flickr User Si1very Instead of trying to find your audience, now you know exactly who can help you get your info out there.
  17. 17. (cc) Flickr User I, Timmy It’s an opportunity to let them reach you.
  18. 18. Just because it’s a crisis doesn’t mean you need to push. From Gary Larson’s “The Far Side”
  19. 19. Let your audience tell you what they need. And mobile can be an invaluable tool to reach people in the middle of it. (cc) Flickr User The Joy Of The Mundane
  20. 20. (cc) Dave Levy 2009 david.levy@edelman.com Twitter: @levydr Dave Levy is an Account Executive on Edelman’s Digital Public Affairs team in Washington, DC. Dave came to Edelman in 2007 after he received a master’s degree in public relations at Syracuse University’s S.I. Newhouse School of Public Communications. He has a deep background in digital media research and assisted, designed and wrote studies on the effects of interactive media as an undergraduate at Boston College. Dave has also written extensively on how mobile communication can be used as a vehicle for grassroots and public affairs advocacy, as well as the impact of real-time mobile communication on mainstream media during major events or disasters. A self-proclaimed geek, he blogs often about the social aspects of social media at Most Likely To Die Alone.

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