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Honmono

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Publicación de auspiciada por OMPI y la Oficina Japonesa de Patentes sobre los productos falsificados.

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Honmono

  1. 1. HonmonoGenuine goodsby Emiko IwasakiProject Funded by the Japan Funds-in-Trust and supported by the Ministryof Foreign Affairs of Japan and the Japan Patent Office.© World Intellectual Property Organization, 2011
  2. 2. Characters How to Read How to ReadMain character: Hayato Main female characterComplaining old man: “Papa” DONS“Mr. Cranky-Old-Man” Please start from the upper-right corner and read from right to left, i.e., following the numbers from through .3 2
  3. 3. THE TOWN OF YATTA-MONDA. IF YOU’RE LOOKING FOR SOMETHING, CHANCES ARE YOU’LL FIND IT HERE. CHITCHAT BUSTLE HUSTLE ANYTHING. EVERYTHING. IT’S ALL HERE––FROM GENUINE BRAND NAME PRODUCTS TO CHEAP IMITATIONS. PUTT-PUTT-PUTT CHITCHAT CHITCHAT IN THIS TOWN, SCAMMING AND GETTING SCAMMED ARE A PART OF EVERYDAY LIFE. HUSTLE MORNING, MA’AM. HUSTLE MORNING CHITCHATCHITCHAT VROOM5 4
  4. 4. VROOOOOOOM
  5. 5. HEY, HAYATO! COME AND LOOK! MY NAME IS HAYATO. I’M CRAZY ABOUT MOTORBIKES, SO I GOT A JOB AS A DELIVERY GUY. COME HUH? HERE! I WORK HERE, AT DONS MART. OH, THAT’S RIGHT. THE STORE ACROSS FROM US OPENS TODAY. DONS MART IS THE MOST RELIABLE STORE IN TOWN. WHAT?! IT’S THE ONLY ONE THAT GUARANTEES ALL ITS PRODUCTS ARE AUTHENTIC.9 8
  6. 6. WE’RE PROMO GIRLS ? HUSTLE } WE DELIVER THE DUNS MART GIRLS ! } HIIIIII ! } } WE’RE HAVING GROCERIES RIGHT TO YOUR DOOR. }HUSTLE THEY ARE HOT! A SPECIAL GRAND OPENING SALE. } TWINKLE } } PLEASE STOP BY. TA-DA TWINKLE HANG ON. HANG ON A MINUTE !!! GRAB TODAY IS OUR AND LOGO ! SERVICES ! THEIR GRAND OPENING ! } } HEY GUYS, COME ON IN. STOREFRONT ! 10DA-DOOM!!! DA-DUM!! TA-DA!
  7. 7. THEY’VE TOTALLY HOW CAN HE COPIED EVERYTHING BE SO HAPPYABOUT BUYING BUSY BUSY FROM DONS MART!! STUFF FROM THAT RIP-OFF STORE… … SILENCE… BUSY BUSY THEIR PROMO GIRLS ARE GORGEOUS. THEY CRUISE AROUND AND THEY ON THE COOL NEW OFFER REALLY MOTORBIKES. GREAT DEALS… DA-DOOOM! TWINKLE I CAN’T BELIEVE THEY RIPPED US OFF LIKE THAT. TWINKLE GASP TURN SLINKING … WOW, I JUST FOUND A GREAT CLUNKY BARGAIN. I’VE BEEN LOOKING EVERYWHERE FOR THIS FACE WASH. IT’S MY LUCKY DAY! SEE-YA! 12
  8. 8. EXCUSE ME, SIR. THE DONS MART NEVER SELLS ITEM YOU BOUGHT AND COUNTERFEITS, WE SELL THE FLYER YOU HAVE GENUINE PRODUCTS ONLY. DIDN’T COME FROM HERE. THEY’RE FROM DUNS MART. THEY LOOK SIMILAR, BUT THEY’RE ACTUALLY SO… COMPLETELY DIFFERENT. FAKE GENUINE WHAT’S GOING I WANT TO HERE COMES MR. RETURN THIS ! ON OVER CRANKY-OLD- I’LL SUE YOU ! THERE ? MAN AGAIN. EXCUSE ME, SIR, BUT THAT’S… WHAT KIND OF STORE WOULD SELL THIS FAKE JUNK ? MY WIFE GOT A STOMACH ACHE AFTER THIS IS THE THIRD EATING THIS STUFF ! TIME HE’S COME IN I’M AFRAID THAT I DON’T YOU CAME TO THE HERE TO COMPLAIN. BELIEVE YOU !!! WRONG STORE… I GUESS HE THINKS WE’RE DUNS MART. YOU’LL HAVE TO GO AND TALK TO DUNS MART. PLEASE LEAVE BEFORE YOU DAMAGE OUR STORE’S REPUTATION. SNAP LET ME DEAL WITH HIM. Falling15
  9. 9. OXYGEN CYLINDER !? WHAT HAPPENED ? COUGH GO FIND THE STORE MANAGER ! ARE YOU OK ? I HEARD HAYATO GOT YELLED AT BY THE MANAGER IS THAT HE’S GOING TO RIGHT? BE WORKING IN THE WAREHOUSE HACK AFTER THAT THING FROM TODAY. THE OTHER DAY. OH NO… COUGH WHISPERING WHISPERING I HEARD THE TOO BAD. HE ONLY TOOK THE MANAGER SAID DELIVERY JOB BECAUSE HE NO POINT FIGHTING HE’S GOING TO WANTS TO RIDE AROUND ON IT, I GUESS… KEEP HAYATO OUT A MOTORBIKE. NOW HE’S OF PUBLIC SIGHT GOING TO BE STUCK IN FOR A WHILE. THE WAREHOUSE. WHAT ? WHISPERINGWHISPERING WHISPERING A FEW DAYS LATER… I DIDN’T DO ANYTHING WRONG… 17
  10. 10. SIGH… EVERYDAY, JUST GOING IT’S THAT UP AND DOWN THE IT’S JUST GUY AGAIN ! SAME AISLES IN THIS DEPRESSING. DARK WAREHOUSE… NO-ONE TO EVEN HOW COME CHAT WITH. I HOPE HE DOESN’T HE’S SHOPPING SEE ME. HERE AGAIN… A MIDDLE-AGED THE ONLY OTHER WOMAN WORKING AS PEOPLE HERE ARE AN ASSISTANT, AND… THIS GEEKY, SHY KID WHO WORKS PART-TIME, HIDE PEEK WHEN YOU FINISH THAT, CAN YOU AN OLD GRANDPA DUDE, ORGANIZE THE STOCKS WHO I HEARD IS DOING BACK THERE ? A ONE-WEEK TRAINING HEY, GIG OR SOMETHING. HAYATO. HUH ? WHERE’D HEY, HAYATO. HE GO ? AFTER YOU ORGANIZE THE STOCKS, SURE. MOVE THE CARTS YIKES !! BESIDE THE CHECKOUT COUNTERS TO… HE JUST VANISHED… I JUST WANNA GO OUTSIDE…19 18
  11. 11. THIS IS THE JU–JUST A MINUTE. I DIDN’T SAY I’D WHY LAST ONE ! BUY IT TODAY. NOT, VERY SPECIAL PRICE. YOUNG MAN ? MOTORCYCLE PARTS & OUR LAST ACCESSORIES SHOP SPECIAL OFFER. HELLO, YOUNG MAN ! WELCOME ! WELL, IT’S A LOT OF MONEY FOR ME, AND I DON’T HAVE ENOUGH ON PANT PANT ME RIGHT NOW ANYWAY… YOU LOOK UM… I’M JUST YOU CAME AT THE RIGHT LIKE A SMART BROWSING TIME. TODAY, WE HAVE YOUNG MAN ACTUALLY. A SPECIAL OFFER! JUST LOOKING, JUST FOR FUN. … SMIRK SMIRK UH-OH!! I DIDN’T I’LL BE BACK LATER ! GOTTA MEAN TO STAY RUN ! HERE SO LONG !! YOU KNOW “REVOLKADE,” ONE OF WOW !! THE TOP MAKERS OF IT’S A DEAL ! SO DASH CUSTOM BRAKES ? CHEAP ! THANK YOU, NO YOUNG MAN ! WAY !! GRUMBLE SHOULDN’T HAVE SPENT SO MUCH TIME THERE. WOW… FUSS TA-DA WE’RE SELLING PEEK SNEAK SNEAK THEIR HIGH-PERFORMANCE BRAKES THUMBS UP FOR ONLY $4,700 !21 20
  12. 12. I’M LOOKING FOR THE KUKICHA GREEN NOT TEA LEAVES. I WANT TEA MADE OF TEA I SAW ON TV. TWIGS AND STEMS. FUSS GRUMBLE FUSS PACKED JUST A MOMENT, EXCUSE ME ! MAAM. I’LL GO CHECK DO YOU HAVE PACKED IT IMMEDIATELY. ORGANIC TEA ? GRUMBLE FUSSGRUMBLE GRUMBLE WHERE DOES THIS I THOUGHT I COULD TEA COME FROM ? IS THIS DECAF ? FIND THAT TEA AT DONS MART. FUSS ALREADY SOLD OUT ? IS THERE ANYONE HERE WHO CAN FUSS HELP US ? EXCUSE ME, DO YOU WORK HERE ? THE SALES STAFF FUSS ARE LOOKING REALLY STRESSED OUT AND GRUMBLE FUSS CONFUSED BY ALL THE QUESTIONS. DIDN’T YOU SEE THE TV SHOW LAST NIGHT ABOUT THE HEALTH BENEFITS OF GREEN TEA ? WHAT’S GOING ON ? HUH ? CALM DOWN, STOP WE’RE TOTALLY SWAMPED BY PEOPLE EVERYONE ! TALKING. WANTING TO BUY TEA. IF HE WASN’T OUT PLAYING HOOKY HE WOULD ALREADY KNOW ALL THIS. WHAT SHOULD WE DO ? FUSS FUSS 23 22
  13. 13. YOU, WRITE OUT A NOTICE ABOUT WHO IS THAT THE PRODUCTS AND PUT IT UP GUY !? THE GRANDPA ON THE SHELVES IMMEDIATELY ! DUDE ON SURE ! TRAINING ! YOU, CALL THE TEA SUPPLIERS TO CONFIRM THE ADDITIONAL ORDERS RIGHT NOW. YOU, TELL THE OK, CUSTOMERS THAT WE SIR ! WILL TAKE ORDERS FOR OUT-OF-STOCK ITEMS ! RIGHT AWAY. WAIT A MINUTE. I THINK I’VE SEEN HIM ISN’T IT WEIRD THAT AN OLD DUDE SOMEWHERE… LIKE HIM IS DOING TRAINING ? SOMEWHERE… BUSY YOU, GO REPORT TO THE STORE MANAGER. AMAZING !! ORDERLY OK, SIR ! I WONDER WHERE… SMOOTH NOW, EVERYONE, BACK TO YOUR POSITIONS ! RIGHT AWAY. YOU CAN DO IT ! DON’T FORGET TO SERVE THAT’S THE CUSTOMERSWHO HE IS ! WITH A SMILE ! THINGS WENT BACK TO NORMAL SO QUICKLY. YES, OK, SIR ! SIR ! 24
  14. 14. JUST DOING A BIT OF WHAT ON EARTH UNDERCOVER CHECKING. ARE YOU DOING HERE ? THE GUY WHO CREATED HE’S A CORPORATE THIS WHOLE NEW BUSINESS DON’T TELL TYCOON !! MODEL AND OPENED STORES ANYONE, ALL AROUND THE WORLD. SON. SHHH ! WAIT ! THE DONS MART FOUNDER… IF YOU REALLY CAN YOU TEACH WANT… ME HOW I CAN BE HMM… AS SUCCESSFUL AS YOU ? FIRST, COMPARE ALL THE ITEMS SOLD AT DONS MART WITH THOSE SOLD AT DUNS MART. “PAPA” DONS !! KABOOM27
  15. 15. THE AFTER- NOT ONLY ON THE OTHER LOOKS ALL THE PRODUCTS DONS MART SELLS SALES SERVICE HAND, THIS AT DUNS MART ARE IS EXCELLENT ! GOOD BUT GENUINE PRODUCT AUTHENTIC PRODUCTS WORKS CHEAP FAKES. AT REGULAR PRICES. GREAT ! PLEASE FEEL FREE TO CALL US ANYTIME ! I NEVER THOUGHT ABOUT IT BEFORE, SO CHEAP! BUT I LEARNED THAT THE BUT AUTHENTIC MANUFACTURERS FAKES ONLY LOOK GOOD REALLY WANT TO TAKE CARE ON THE OUTSIDE. OF THEIR CUSTOMERS. THEY LOOK ALMOST THE SAME BUT THE PRICES ARE SO BOOM DIFFERENT. I BET PEOPLE WILL CHOOSE THE CHEAP COPY. HELLO ? INSIDE CUSTOMER THEY’RE SERVICE JUST JUNK. CENTER ? AWESOME I FEEL TOTALLY RIPPED OFF. HMMM… THE NUMBER I FEEL LIKE AN YOU HAVE INSPECTOR. DIALED IS NOT AVAILABLE. THAT’S WHAT I THOUGHT AT FIRST… GRRRRRR29 28
  16. 16. HEY, YOU’RE BACK! I’VE BEEN WAITING FOR YOU, YOUNG MAN. HMM… LOOKING FOR A REVOLKADE BRAKE, EH ? IT’S VERY, VERY POPULAR. THAT’S A DUNS VERY HARD TO FIND. MART PROMO GIRL WITH HER MOTORBIKE !! A PRETTY GIRL BOUGHT ONE JUST A MINUTE AGO. DID SHE ? DARN HER !SHE GOT THE LAST ONE ! OH, MY FRIEND,YOU ARE VERY, VERY LUCKY. I’VE GOT A SPECIAL HELLO. DEAL FOR YOU. WHAT DID SHE BUY ? HUH ? YOU HAVE ANOTHER ONE ? SLAM SMIRK 30
  17. 17. WELL… I HAPPENED TO FIND THIS VERY LAST ONE RIGHT AT NO WAY. THIS THE BACK OF THE STOCK. THE LAST ONE… BRAKE HAS TO BE… HM ! BUT THAT’S WHAT YOU’RE EXTREMELY YOU SAID THE LUCKY. OTHER DAY. COUNTERFEIT! ODD ! OF COURSE! IT COMES WITH A WARRANTY IS THIS A REAL CARD IN A REGULAR BOX ! REVOLKADE BRAKE ? NOTHING IS MISSING ! STRANGE ! GRRRR! WELL…THAT’S BECAUSE… BUT THE MODEL NUMBER ON THE THAT CARD MUST BE FOR A DIFFERENT WARRANTY CARD IS DIFFERENT ITEM. I WONDER HOW THAT HAPPENED. FROM THE ONE ON THE BRAKE. ANYWAY, LET ME GIVE YOU A BIG DISCOUNT: $500 ! YOU AND ME, WE’RE GOOD FRIENDS. COME BACK ANYTIME. NO WAY ! SOMETHING FISHY ! “PAPA” DONS ARE YOU FINISHED LAST DAY OF ALREADY ? TRAINING33 32
  18. 18. I’VE GOT IT ! SO YOU REALLY COMPARED ALL THE ITEMS AT BOTH STORES ? EASY! NOD WOW! THEN… UM… TA DA! THIS ISN’T REALLY WHAT I MAYBE INSTEAD, WANTED TO LEARN THOUGH… SOMETHING MORE USEFUL… I DON’T UGH! YOU SHOULD BE ABLE TO THINK SO. THAT’S PICK THE REAL ONE OUT IMPOSSIBLE. OF THIS PILE OF FAKES. YOU DON’T GOOD BYE. NEED MY HELP ANYMORE. SLAM SWISH, SWISH A LOT …35 34
  19. 19. SPECIAL FEATURE: INTERVIEW WITH A TOP ENTREPRENEUR, AND HIS IMPORTANT IT’S RISKY TO MESSAGE TO YOUNG PEOPLE PURCHASE CHEAP,LOW-QUALITY FAKES. A LOT OF PEOPLE BUY CHEAP YOU CAN’T EXPECT WARRANTY KNOCKOFFS WITHOUT THINKING. COVERAGE FOR COUNTERFEITS. HOWEVER… COUNTERFEITERS ARE ONLY IN IT FORTHEMSELVES AND DON’T RESPECT THE RIGHTS OF HONEST BUSINESSES. COUNTERFEIT GOODS CAN RESULT IN MORE HARM THAN YOU CAN IMAGINE FOR YOURSELF AND FOR CREATORS OF REAL PRODUCTS. PEOPLE WHO BUY THESE PRODUCTS ARE AT RISK OF HAVING AN ACCIDENT, SUFFERING HEALTH PROBLEMS AND SO ON.
  20. 20. I WANT YOU TO KNOW THAT COUNTERFEITING IS A SCAM TO MAKE MONEY BY DECEIVING CONSUMERS. BY USING COUNTERFEIT GOODSYOU CAN PUT YOUR LIFE AND YOURLOVED ONES AT RISK. YOUR WHOLE WORLD CAN BE SHATTERED !!!
  21. 21. MR. CRANKY-OLD- MAN IS BACK ! MORNING. MORNING, GUYS. LOOK WHO’S HERE. CHITCHAT CHITCHAT ALL OF THEM. HUH? HM. LOOKS LIKE HAYATO’S GONNA SOMEONE SNEAK OUT AGAIN. RESTOCKED THE SHELVES. THE CLEANING IS ALL DONE, TOO. DO YOU KNOW WHO DID NO IDEA. ALL THIS ? I THOUGHT WE WERE THE FIRST ONES HERE.41 40
  22. 22. WHAT HAPPENED TO YOUR FACE ? HEY. DO YOU KNOW... LUNCH TIME ! IT’S SO RED. CHITCHAT I’M STARVING ! …WHY THE MANAGER CHITCHAT LOOKS SO HAPPY ? WHY ? YEAH, I HEARD THAT WE GOT AN ORDER FOR MONTHLY I HEARD MR. CRANKY- OXYGEN DELIVERIES OLD-MAN HAS BECOME GREAT. OR SOMETHING. HEY, A “GOLD” CUSTOMER. I HAVE TO GO VISIT A NOW MY SKIN IS ALL DERMATOLOGIST. IT’S REALLY HAYATO ! BUMPY AND COVERED GETTING ME DOWN… WITH THIS ITCHY RASH. THE FACE WASH I BOUGHT BANG AT DUNS MART TURNED OUT TO BE A DODGY FAKE. IT’S SUCH A I WENT TO COMPLAIN, NIGHTMARE! BUT THEY WOULDN’TSUCH A WASTE OF LET ME TO RETURN ITTIME AND MONEY! OR EXCHANGE IT. BANG COME JOIN US ! EASY? I’M GOING TO LEARN I KNOW HOW TO PROTECT WHAT TO DO THOUGH. WELL… MYSELF FROM BEING RIPPED OFF. HEY, GUYS ! GOOD IDEA. I DON’T NEED YOUR AMAZING SKILLS IN DISTINGUISHING WOW REAL STUFF FROM FAKES BUT… THEN I… TEACH ME SOMETHING EASY, PLEASE! 43 HAHAHAHAHAHA
  23. 23. I CAN’T AFFORD WHAT YOU WHAT’S THE POINT OF SPENDING YOUR MONEY ON A CHEAP FAKE THE GENUINE ITEM CAN DO IS THAT WRECKS YOUR SKIN? THAT I WANT! AT A TRUSTED AUTHENTIC STORE. BUY A GENUINE COME ON!!! ITEM CHITCHAT YOU’RE BETTER OFF BUYING A GENUINE PRODUCT THAT HAYATO KNOWS A DOESN’T HURT YOUR SKIN. LOT BECAUSE HE CHECKS ALL KINDS OF TA-DA PRODUCTS EVERY DAY. CHITCHATI WISH I COULD TELL THE GOOD FROM THE BAD, LIKE HAYATO. CHITCHAT I DON’T YEAH, WANT TO. RIGHT. I DIDN’T REALIZE IT, BUT THIS OHHHHH. WAREHOUSE JOB IS… WHY ? WHAT ? CLICK TEACHING ME A LOT. 45 44
  24. 24. LIKE HE TOOK A WRONGTURN ON THE WAY HERE. RIGHT. THAT’S POSSIBLE. YEAH. THAT OLD GUY GOT US MIXED UP WITH DUNS MART SEEMS STRANGE THAT ABOUT THREE TIMES. HE HAS NOT CALLED OR VISITED US TO PICK UP HIS NEW OXYGEN HE MIGHT HAVE. CYLINDER HE MIGHT HAVE MADEHAHAHAHAHAHA A MISTAKE ABOUT THE DELIVERY DATE. HE MIGHT HAVE MEANT IT’S NOT GONNA BE CARBON DIOXIDE FUNNY FOR HIM. INSTEAD OF OXYGEN. FIDGET FIDGET ARE YOU TALKING ABOUT MR. CRANKY-OLD-MAN ? STOP IT. IF HE DOESN’T GET THE RIGHT OXYGEN CYLINDER WHEN HE NEEDS IT, HIS LIFE WILL BE IN DANGER. YEAH. ACCORDING TO THE ORDER, HE WANTS A DELIVERY ON THE FIRST OF EACH MONTH… YOU KNOW HIM, RIGHT ? I BET HE MADE A MISTAKE OR SOMETHING.
  25. 25. HELLO, THIS IS AN OXYGEN HELLO. DUNS MART. MAY CYLINDER ? DONS MART ? I HELP YOU ? DONS ? NO, SIR. THIS IS DUNS MART. AS FAR AS I KNOW, THE OLD WHAT DIDMAN IS THE ONLY PERSON WHO YOU SAY ?USES THAT KIND OF CYLINDER. DONS ? DUNS ? ON THE MAIN STREET ? YES. THAT’S US. THAT TRADEMARK CAN’T BE RIGHT ! OXYGEN ? SURE, WE DELIVER. OH NO ! EXCUSE ME, MANAGER! I NEED TO BORROW THE BIKE. HAYATO, LOOK ! VROOM BAARROOOM 48
  26. 26. BA-RROO-MM! VVVOOOOOM STOP ! VRROOOOO… THAT ORDER YOU RECEIVED WHAT ? IS A MISTAKE !! CATCH ME IF YOU CAN WITH THAT I’LL TRY A CLUNKY BIKE. SHORT CUT ! WHAT ARE YOU ……… TALKING ABOUT ? YOU’VE GOT THE WRONG PERSON. V-ROOM DARN IT ! PLEASE STOP FOR A SECOND AND VRROOOOO… LET ME CHECK !51 50
  27. 27. ? THERE SHE IS. SOMETHING’S VRROOOOO… WRONG… ? VRROOOOO… SHE SHOULD BE MUST BE MY AROUND HERE… IMAGINATION. EEEECCCHH VROOSH!! THAT’S IT! AROUND THE CORNER !AIR!! VROOM!
  28. 28. I DID IT ! DEAD END !! THU-DOOM OH #%& !! THE BRAKE… THE BRAKE IS… KACHUNK KACHUNK THE BRAKE DOESN’T WORK !! KACHUNK KACHUNK 54SKREEK!!! GRIP!! AHHH!
  29. 29. CLUNK CRAAASH I WAS RIGHT…SHREDDED
  30. 30. HUSTLE UM… YOU CAN FIND ANYTHING THANK YOU THE OLD MAN’S ORDER BUSTLE HERE—FROM AUTHENTIC VERY MUCH. WAS A MISTAKE. BRAND NAME PRODUCTS TO COUNTERFEIT JUNK. NO PROBLEM. I’M GLAD YOU DIDN’T GET HURT.CHITCHAT CHITCHAT SHREDDED NOW, I’VE GOT TO GO DELIVER SOME REAL OXYGEN. GIVE THIS TO THE PROMO STAFF WORKING IN FRONT HEY, OF THE STATION BEFORE HAYATO ! YOU MAKE YOUR DELIVERY. WAIT ! I CAN’T BELIEVE IT. OK. IN THIS TOWN, SCAMMING AND GETTING SCAMMED ARE A PART OF EVERYDAY LIFE. I WAS ALMOST KILLED BECAUSE OF A FAKE BRAKE PART. SWOOSH59
  31. 31. HUH !? I START WORK AS PROMO GIRL FOR DONS MART FROM TODAY. FWOOSH} } GIVE ME A RIDETO THE STATION ? THE TOWN IS AND YOUNG PEOPLE ARE THE CHANGING SLOWLY ONES DRIVING BUT STEADILY. THE CHANGE. THEY ALL DECIDED TO LOOK FOR A REAL ALL THOSE PROMO GIRLS JOB AT A COMPANY QUIT DUNS MART. NO THEY COULD BE PROUD KIDDING ? TO WORK FOR. Vrooo-oom 60
  32. 32. Author’s Afterword Real Manga Competition 2010HONMONO is my first manga. It was harder than I thought to write This manga is the result of the Real Manga Competition held in Japana story from scratch from start to finish. In the production process, I from August 3 to October 15, 2010. The competition was organizedwas greatly inspired by the various professionals who were involved by the Japan Office of the World Intellectual Property Organizationin the project. This experience has been a very valuable one for me. (WIPO), co-sponsored by the Ministry of Foreign Affairs of JapanAbove all, I really appreciate the approach of the people at WIPO and the Japan Patent Office, and supported by Kadokawa Groupand the editorial staff toward my work. Because they respected the Publishing. The objective of the competition was to find a Japaneseoriginality of the work and my own creative process, I was able to artist for the creation of a manga to increase awareness of the healthwork on the story in my own way. I am grateful to all concerned for and safety risks of counterfeit products. Entries from across Japanthis fantastic opportunity and the environment they provided for me, were reviewed by a selection board consisting of experts on manga,which empowered me to produce my first manga. publishing, design and intellectual property. Ms.Emiko Iwasaki won the competition and was awarded a contract with WIPO to produce thisI am very motivated to work hard to build on this experience and hope manga. “HONMONO” is based on the original storyline and designsto produce more manga that will be popular with readers. Thank you submitted by Ms. Iwasaki as her entry to the competition.very much!Emiko IwasakiEmiko Iwasaki has been building her career as a video game designersince joining Ark System Works in 1999. During this time, she hasprovided illustrations for Guilty Gear and designed posters and toysfor X-MEN but is best known for her work on Battle Fantasia, whichshe planned and directed. She won the Grand Prize in the Real Manga Image from Ms. Iwasaki’sCompetition 2010 to create this manga, entitled HONMONO. original “Honmono” entry.
  33. 33. Trademarks and CounterfeitsA trademark is a distinctive sign that helps consumers distinguish thegoods of one company from those of its competitors. Trademarkscan consist of letters, words, numbers, drawings or any combinationof these. Companies can register their trademarks with a governmentoffice to prevent others from using them.Companies protect their brand image and reputation through the useof trademarks. By communicating to consumers the origin and qualityof products, trademarks reduce uncertainty and confusion, and bringorder to the marketplace.Counterfeit products are intentionally and dishonestly mislabeled witha sign that looks like or simply copies another company’s registeredtrademark. Producers and sellers of counterfeit products take advantageof the brand image and reputation of legitimate producers to sell fake,lower quality and sometimes dangerous products to consumers. Theydisrespect the intellectual property rights of creators and innovators.Counterfeits exist for all types of products including medicines, food,drinks, clothes and accessories, toys, shoes, sun glasses, mobilephones, MP3 players,cosmetics, perfume, household products andcar parts. Counterfeits are often sold in street stalls, over the Internetand sometimes even in regular stores.Counterfeit products deliberately mislead and confuse consumers asto who manufactured them. They also offer no guarantee of quality andno after-sales service. In the worst cases, counterfeit products canpose serious health and safety risks. A country’s economic and socialdevelopment may also be put at risk by the trade in infringing goods.To find out more about trademarks and other types of intellectualproperty protection, visit the WIPO website at: www.wipo.int
  34. 34. 34, chemin des ColombettesP.O. Box 18CH-1211 Geneva 20SwitzerlandTelephone:+41 22 338 9111Fax:+41 22 733 54 28www.wipo.intPublication Number:1028E ISBN:978-92-805-2101-6

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