March 8, 2013                CRIMSON MARKETING
Notice that qualifier: “active”                                                  users -- it is a measure of the          ...
Active UsersCRIMSON MARKETING   3
On Google+, you and yourbrand can do research on theperson who has circled you,circle them back, and (mostimportantly) add...
Circlecentric Marketing    o Can now notify and email that contact    o Can now engage on their content    o Can put them ...
Posting to Google+ using your authorship* profile makes it muchmore likely to increase SEO because of Google’s tight integ...
Organic search results    o Authorship great for thought leaders, bloggers, and others representing      your brand    o R...
Google+ is Google, and their integration across its entire      platform will go deeper and become stronger               ...
Long-term Vision    o Many entry points    o Many integration points    o Google+ integration with advertising improves cl...
Thank You!Glenn Gowwww.crimson-consulting.com650.429.0334CRIMSON MARKETING
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Four reasons why google+ is the killer platform for marketing

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Four reasons why google+ is the killer platform for marketing

  1. 1. March 8, 2013 CRIMSON MARKETING
  2. 2. Notice that qualifier: “active” users -- it is a measure of the number of people actively participating on Google+(Twitter, LinkedIn, YouTube, Pinterest, Tumblr) *According to GlobalWebIndex
  3. 3. Active UsersCRIMSON MARKETING 3
  4. 4. On Google+, you and yourbrand can do research on theperson who has circled you,circle them back, and (mostimportantly) add that personto unique circles based onhow that person fits intoyour brand’s target market. This creates a better and more valuable communication channel
  5. 5. Circlecentric Marketing o Can now notify and email that contact o Can now engage on their content o Can put them into public communities o Put them into private communities, private events, private hangouts o Private posts o Exclusive offers o Increased 1-1 engagementCRIMSON MARKETING 5
  6. 6. Posting to Google+ using your authorship* profile makes it muchmore likely to increase SEO because of Google’s tight integration with their search engine *For more information on Google ‘authorship,’ follow the link
  7. 7. Organic search results o Authorship great for thought leaders, bloggers, and others representing your brand o Ripples let you find your influencers and engage with them o Sharing links amongst one another improves search resultsCRIMSON MARKETING 7
  8. 8. Google+ is Google, and their integration across its entire platform will go deeper and become stronger Wallet, Mail, Maps, Andriod, Chrome, Play, DriveThis strategy allows them to provide even more relevant search results, thus making advertising much more valuable on the search engine
  9. 9. Long-term Vision o Many entry points o Many integration points o Google+ integration with advertising improves click-through rates o Their investment will only increase o Think of Google+ as your best opportunity for SEO optimizationCRIMSON MARKETING 9
  10. 10. Thank You!Glenn Gowwww.crimson-consulting.com650.429.0334CRIMSON MARKETING

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