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29102015 LinkedIn at Bocconi University - Our History 2003-2015 + Keynote Presentation

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This is the presentation I used to present LinkedIn history and current lines of business to a class of international students at Bocconi University.

Date: 29 Oct 2015
Duration of the lesson: 1h30.

Published in: Social Media
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29102015 LinkedIn at Bocconi University - Our History 2003-2015 + Keynote Presentation

  1. 1. Getting to know each other...  MA in Philosophy  Work experiences in HR, Sales and now Media Consultancy  Living in Dublin for 3.5 years, now relocated to Milan  @ LinkedIn since 2012
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  31. 31. ©2015 LinkedIn Corporation. All Rights Reserved.
  32. 32. Create economic opportunity for every member of the global workforce Vision
  33. 33. schoolscompanies knowledgeskillsMembers jobs The Economic Graph
  34. 34. Connect the world’s professionals to make them more productive and successful Mission
  35. 35. Value proposition Connect to opportunity
  36. 36. A set of circumstances that makes it possible to do something A chance for employment or promotion op·por·tu·ni·ty noun
  37. 37. For members STAY INFORMED through professional news and knowledge CONNECT with your professional world GET HIRED and build your career
  38. 38. connect with your professional world
  39. 39. Flagship Feed Network Messaging Me Searc h connect
  40. 40. Conversations that matter connect
  41. 41. Find who and what you need connect
  42. 42. stay informed through professional news and knowledge
  43. 43. Publishing Global news and thought leadership from 300M+ members stay informed
  44. 44. Slideshare The world’s largest repository of professional knowledge stay informed
  45. 45. Pulse Digest of professional news you need to know stay informed
  46. 46. Knowledge through conversation Groups stay informed
  47. 47. Acquire the skills you need to succeed Lynda.com stay informed
  48. 48. Get hired and build your career
  49. 49. Flagship & Job Search Find the right job or have the right job find you Get hired
  50. 50. HIRE MARKET SELL WORK
  51. 51. 20% Active 80% Passive 30% Active 70% Passive
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  53. 53. Sources: *Forrester, “Buyer Behavior Helps B2B Marketers Guide the Buyer’s Journey,” October 2012; **Zero Moment of Truth Study, Google
  54. 54. HIRE MARKET SELL WORK
  55. 55. ©2015 LinkedIn Corporation. All Rights Reserved.

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