What the hell (did not) happen with the graphic profile?

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Torsdagen den 2 maj bjöd vi in till Designers i Stockholm på Creuna. På scenen stod Creunas FM och Johan Ekhager som ställde sig frågan: "What the hell (did not) happen with the graphic profile?"

Fredrik Marcus & Johan Ekhager

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What the hell (did not) happen with the graphic profile?

  1. 1. WELCOME TODESIGNERS IN STOCKHOLMWITH CREUNAS FINEST FM & JOHAN EKHAGER
  2. 2. Fredrik FM MarcusCD/AD/2D/3D/HD inte VDfm@creuna.seTwitter.com/fmhttp://instagram.com/fmhttp://www.facebook.com/fredrik.marcusJohan EkhagerAD/FEjohan.ekhager@creuna.sehttp://twitter.com/johanekhager
  3. 3. BIG dataInternet of thingsGamificationHyper-connectivityDigital ecosystemLow-hanging fruitRobotisationWe will not talk about:
  4. 4. What the hell(did not) happenwith the graphicprofile, and otherstories?
  5. 5. In the dawn of time
  6. 6. Some examples ofprehistoric hardwarePower Mcintosh 7200Apple Design TeamArla/Astra/ASG
  7. 7. More examples ofprehistoric hardwareGF388LM EricssonDecember 1994
  8. 8. Examples ofprehistoric television
  9. 9. 90-talswebb
  10. 10. What is agraphicalmanual?
  11. 11. Tiredof this?
  12. 12. If we say mobile first,shouldn’t we say digitalfirst when it comes tographical manuals?
  13. 13. What’s thepossibilities?TypographyInteractivityMotionAnimationVideoGoogle glassSearchServicesContextGIF-animationsSocialDigital billboardsWearables
  14. 14. Two BIG thingshave changed.Resolution andtypography
  15. 15. Resolution
  16. 16. Typography
  17. 17. web fonts
  18. 18. Regular or BoldCondensedReal italicsTypefaces
  19. 19. no kerningautokerningmanual kerning
  20. 20. line-heightline-height: 1;line-height: 1.5;line-height: 2;Vivamus semper convallis massa, ut lacinia ipsum malesuada non.Aenean condimentum tellus vitae purus euismod ultrices. Fusceimperdiet arcu ut augue bibendum ut condimentum metus porta.Vivamus semper convallis massa, ut lacinia ipsum malesuada non.Aenean condimentum tellus vitae purus euismod ultrices. Fusceimperdiet arcu ut augue bibendum ut condimentum metus porta.Vivamus semper convallis massa, ut lacinia ipsum malesuada non.Aenean condimentum tellus vitae purus euismod ultrices. Fusceimperdiet arcu ut augue bibendum ut condimentum metus porta.
  21. 21. We don’t serve lettersfor scandinavians here.° “ # € % &/ ( ) = ü œ
  22. 22. Responsive
  23. 23. 45-75 characters/lineThis length per line is pretty damn neat bec*auseit is between 45 and 75 *characters. Write somerelevant text to help you choose font-size andline-height, and keep asterisks on different lines.
  24. 24. 11pt on print16px on desktop≈
  25. 25. Browsers + rendering = false
  26. 26. Results:GothamNothing :(
  27. 27. What kind of crew?<body>Front endBack endThere is noplace like127.0.0.1DesignerFUCK ARTLETS DANCEXLSPLNO iDiD
  28. 28. THE TRUTH WILL ALWAYS BE HEREWHEN YOU NEED IT, JUST CALL.

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