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While the payment process plays a crucial role in connecting the merchant with its customer, today’s digital connectivity enables consumers to access goods sold at the other side of the world in just a few clicks. If technological developments facilitate exposure to new markets, merchants in quest of global outreach require robust and adapted payment infrastructures to increase sales conversion in the international marketplace. Through this session, our expert will discuss on a conceptual level what opportunities and challenges the digital payments ecosystem brings to merchants, PSPs, technology providers and other players. Our speaker will invite the audience to join the conversation and focus on three key aspects to consider in order to unleash the potential of digital trade by:
- Discussing the impact of local markets regulations and reinforcing the practicalities and limitations of geo-localization for international compliance best practices.
- Boosting customer experiences via smart payments strategies to increase acceptance globally while maintaining relevance locally.
- Sharing perspectives and how to leverage technology in order to turn the payment function from a costly cluster into an integrated unit generating added value.