With the impending October 2015 liability shift, the presentation provides parking manufacturers with the information needed to be fully EMV compliant including processes, timelines and solutions to meet compliancy standards.

1. jeremy.gumbley@creditcall.com linkedin.com/in/jgumbley www.creditcall.com/emv-migration

2. jeremy.gumbley@creditcall.com linkedin.com/in/jgumbley www.creditcall.com/emv-migration
EMV is Coming to the U.S.
Long time for
EMV to arrive
Contactless is
already here
U.S. EMV cards
do exist

3. jeremy.gumbley@creditcall.com linkedin.com/in/jgumbley www.creditcall.com/emv-migration
Chip Cards by Numbers
575 million EMV cards to be issued by the end of 2015
59% of retail locations will be EMV-compliant by the end of 2015
78,800 EMV chip-activated merchant locations
70% of U.S. credit cards will be issued as EMV cards by the end of 2015
86% of financial institutions plan on issuing EMV debit cards BY 2015
$3.50 Average cost for issuing a new EMV card
$500 Average cost of an EMV-compliant POS terminal
Sources: Javelin Research & Strategy, Aite Group, 2014 PULSE Debit Issuer Survey

4. jeremy.gumbley@creditcall.com linkedin.com/in/jgumbley www.creditcall.com/emv-migration
Liability shift
Why is EMV Required?
Global approach to securityFraud reduction

5. jeremy.gumbley@creditcall.com linkedin.com/in/jgumbley www.creditcall.com/emv-migration
Liability Shift Definition
“…the party that is the cause of a chip transaction not occurrin(i.e.,
either the issuer or the merchant’s acquirer processor) will be held
financially liable for any resulting card present counterfeit fraud
losses. The shift helps to better protect all parties by encouraging chip
transactions that use unique, dynamic authentication data.
“…this means that the party, either the issuer or merchant, who does
not support EMV, assumes liability for counterfeit card
transactions.

6. jeremy.gumbley@creditcall.com linkedin.com/in/jgumbley www.creditcall.com/emv-migration
Liability Shift Put Simply

7. jeremy.gumbley@creditcall.com linkedin.com/in/jgumbley www.creditcall.com/emv-migration
Breaches, they keep coming in 2015!
January 2015-
April 2015
The Italian eatery
confirmed a
malware attack
capturing payment
card data.
March 4, 2015
The hotel chain
suffered a breach
of customer card
information at
hotels in the U.S.
and Europe.
March 10, 2015
POS vendor
NEXTEP systems
confirmed a
payment data
breach after
fraudulent credit
card charges on
cards that had all
been used at
Zoup restaurants.
May 14, 2015
Malware installed
on POS systems
gained access to
customer
cardholder data
between March 6,
2015 to April 17
2015.
April 8, 2015
Customer
payment data
was
compromised at
10 hotels during
the period of July
3, 2014 and
February 6,
2015.

8. jeremy.gumbley@creditcall.com linkedin.com/in/jgumbley www.creditcall.com/emv-migration
Weapons Against Card Fraud
EMV
Tokenization

9. jeremy.gumbley@creditcall.com linkedin.com/in/jgumbley www.creditcall.com/emv-migration
Without P2PE

10. jeremy.gumbley@creditcall.com linkedin.com/in/jgumbley www.creditcall.com/emv-migration
With P2PE

11. jeremy.gumbley@creditcall.com linkedin.com/in/jgumbley www.creditcall.com/emv-migration
P2PE can protect against
Loss of cardholder data
Brand & reputation damage
Loss of revenue
Payment brand penalties
PCI fines

12. jeremy.gumbley@creditcall.com linkedin.com/in/jgumbley www.creditcall.com/emv-migration
Getting a PINpad = Tip of the Iceberg
2 Tokenization
3 Processor Interfaces
and EMV Messages
4 Card Brand Certifications
5 Terminal Management Systems
jeremy.gumbley@creditcall.com linkedin.com/in/jgumbley www.creditcall.com/emv-migration
1 P2PE

13. If you have any questions, please contact:
Jeremy Gumbley
CTO
Creditcall Corp
1133 Broadway, Suite 706, New York, 10010
800 868 1832
jeremy.gumbley@creditcall.com
www.creditcall.com/emv-migration