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Culture & Talent: Winning at Both

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A strong and attractive corporate culture is one of the most important factors for talent acquisition and employee engagement. To better understand what makes a company culture exemplary and highly attractive to top talent, Credera turned to Glassdoor, the world’s largest crowd-sourced job site.

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Culture & Talent: Winning at Both

  1. 1. | 2017 CMO Survey 1 Culture & Talent: Winning at Both A strong and attractive corporate culture is one of the most important factors for talent acquisition and employee engagement. To better understand what makes a company culture exemplary and highly attractive to top talent, Credera turned to Glassdoor, the world’s largest crowd-sourced job site.
  2. 2. | 2017 CMO Survey 2 Overview This SlideShare is a brief summary of the information you’ll receive when you download the full whitepaper which includes the following sections. Culture & Talent: Winning at Both • The Retention/Engagement Crisis • Building Strong and Attractive Corporate Culture • Closing the Gap & Winning the Talent War
  3. 3. | 2017 CMO Survey 3 Inspired Employees are the Most Productive Culture & Talent: Winning at Both
  4. 4. | 2017 CMO Survey 4 Closing the Gap & Winning the Talent War: In our research, we were reminded that culture starts at the leadership level. We were encouraged by the fact that leaders and managers have a tremendous opportunity to influence corporate culture and attract top talent to their teams by: • Creating physiological and psychological safety • Ensuring an environment of belonging • Developing an atmosphere of respect • Creating the sense that there is “something bigger” • Helping team members reach their full potential Culture & Talent: Winning at Both
  5. 5. CULTURE & TALENT: WINNING AT BOTH Read the whitepaper Learn how executives across industries and markets can create a strong and attractive corporate culture that improves talent acquisition and employee engagement. GET IT HERE 5
  6. 6. | 2017 CMO Survey WE KEEP OUR PROMISES GET IN TOUCH Has this paper been helpful? Need additional information on our services? Please reach out and let us know how we can help: DALLAS | DENVER | HOUSTON CREDERA.COM Our clients hire us to own their toughest challenges. They retain us because we keep our promises.

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