CaT: Creativity and Technology: What's now and what's next in mobile, Raven Zachary

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Raven Zachary, President, Small Society and Founder, iPhoneDevCamp talks about innovations in the mobile sphere and gives vital info on apps for prospective creators and developers.

http://www.creativitycat.com/
http://www.iphonedevcamp.org/

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  • CaT: Creativity and Technology: What's now and what's next in mobile, Raven Zachary

    1. 1. What's now and what's next in mobile: iPhone apps & brands 3 June 2009 Raven Zachary Small Society
    2. 2. A show of hands.
    3. 3. iPhone OS Units (in millions) 40 iPhone iPod touch 16.0 30 13.0 43% > 37 million iPhone OS units 20 21.2 7.5 17.4 13.0 57% 10 5.4 4.3 3.2 5.4 6.1 3.7 1.0 0 1.4 0.3 Q20‘07 Q3 ‘07 Q4 ‘07 Q1 ‘08 Q2 ‘08 Q3 ‘08 Q4 ‘08 Q1 ‘09 Sources: iPhone - Apple iPod touch - estimate by Raven Zachary + Apple
    4. 4. 47,000+ iPhone Apps
    5. 5. App Store US Inventory Games Entertainment Books Utilities > 47,000 Education Applications Lifestyle Travel Reference Productivity Games and Sports Music Entertainment Navigation Healthcare & Fitness 1 in 3 Business Photography Finance > 1 billion Social Networking Medical downloads Weather 0 2,250 4,500 6,750 9,000 Sources: Apple, 148apps.com
    6. 6. iPhone apps are a BIG deal.
    7. 7. • App Store not just for devs anymore • Early stages, active growth and experimentation • Utility, novelty, and games • Store locator & shopping prominent • Led by agencies, developed externally • IT vs. Marketing • Driving customers into stores or the purchasing process Agenda Branded Apps
    8. 8. • Obama ’08 for iPhone • 10-person team (3 iPhone developers, 2 server developers, 2 designers, 2 PM, 1 QA) • 22 days of development • Apply a strong, existing brand to a set of established user interface guidelines • Hundreds of thousands of users, tens of thousands of phone calls generated, top 10 app, 100+ news stories
    9. 9. Thank you! www.smallsociety.com Raven Zachary raven@smallsociety.com @ravenme At WWDC next week?

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