Media communication demands a more dynamic approach in a fast changing world of public and social media. Journalists, including those representing the quality media, are becoming more assertive in their approach. Deadlines are getting ever shorter while online-reporting and blogs are on the rise. News websites, radio and television have an immediate response in public interaction through social media, where the distinction between fact and opinion blurs easily. Interaction or the lack of a dialogue on social media on politically and socially sensitive issues can lead to reactions and positioning in the political arena. Issues can escalate very fast and very far.
So the questions arises: what would you do? And are you prepared?