Creative Tourism Austria Presentation Creative Tourism Forum Thailand

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Please check out http://blog.kreativreisen.at/en for further details about the context of this international presentation in front of Creative Tourism Network Thailand!

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Creative Tourism Austria Presentation Creative Tourism Forum Thailand

  1. 1. Kreativ Reisen Österreich | Creative Tourism Austria Developing & promoting creative tourism in Austria Siam Society Bangkok, Thailand - 4 October, 2012 Elena Paschinger | Project Development
  2. 2. “Kreativ Reisen Österreich”Creative Tourism Austria• Introduction• Concept & Idea• Marketing & PR• Int’l Networks• Development opportunities• Discussion
  3. 3. Concept & Development• Market Trends (authenticity, interest in regional culture, self-development, generation 50+)• Growing demand for new and innovative forms of cultural tourism (“Österreich Neu Entdecken”), rising number of interested partners for development• Support from the Austrian National Tourist Board brand message in 2012: “Passion for Tradition”
  4. 4. Brand Management
  5. 5. A way ahead …• 10 November 2010: Foundation of the network• 10 December 2010: Presentation at the European Creative Tourism Network conference• July 2011: Press conference, website launch www.kreativreisen.at (English & German)• Today: Marketing association with 100 members all over Austria : Hotels, destinations, artists, creative clusters ...• Common goal: Public relations, networking and marketing in order to raise awareness for creative cultural offers
  6. 6. Partners of Creative Tourism Austria “Experiencing arts, crafts & culinary holidays across Austria” … ART & CULTURE
  7. 7. Partners of Creative Tourism Austria “Experiencing arts, crafts & culinary holidays across Austria” … TRADITIONAL CRAFTS
  8. 8. Partners of Creative Tourism Austria Experience packages for creative cultural travellers in Austria… CULINARY EXPERIENCES
  9. 9. Regional development in the Examples for creative offers in the Waldviertel district of Lower Austria
  10. 10. Marketing & PR (Online)• Homepage www.kreativreisen.at – Bilingual presentation – Event calendar (2012) – News & Resources• Online PR – Press releases, Blog Trips, Newsletter, (Press) conferences ..
  11. 11. Marketing & PR (Online)Social Media Strategy• http://BLOG.kreativreisen.at – Encouraging links & backlinks – Moderated discussion, feedback• Facebook + Twitter – 600+ Fans & Follower – Discussion & interaction, follow up with events & special deals• YouTube (Videos), Flickr (Photo gallery) – www.youtube.com/creativetourism - www.flickr.com/photos/creativetourism
  12. 12. Marketing & PR (Offline)• Printed magazine “Kreativ Reisen Österreich” (distribution through members, trade shows, events & PR conferences: 15.000 per year)• Articles in national & int’l media• Seminars & Events• Trade shows• Workshops• Conferences
  13. 13. Int’l Networks & Cooperation• Austrian National Tourist Board (Web, Bulletin, KULTour News, ...)• Creative Tourism Network• , kreativreisen-burgenland.at, KreativeKurse.com, Vacaza, CreativeParis.info, Creative Tourism Thailand … – > building a strong European & int’l network!
  14. 14. Open discussion & Feedback kreativ@kreativreisen.at http://blog.kreativreisen.at

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