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CS Presents You Lucky Ba****ds

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Presentation by Patrick Collister

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CS Presents You Lucky Ba****ds

  1. 1. CS Presents
  2. 2. Patrick Collister Sir John Hegarty Steve Henry@directnewideas @oxforddick
  3. 3. Gossage
  4. 4. Brands
  5. 5. Brands have been letting us down
  6. 6. Poisoning us
  7. 7. Brands have been letting us down
  8. 8. Nestle
  9. 9. Exploiting children
  10. 10. Role models
  11. 11. Role models
  12. 12. Our own ethics are questionable
  13. 13. And people hate us
  14. 14. But
  15. 15. Chipotle
  16. 16. Pepsi
  17. 17. You have talent
  18. 18. You have new media
  19. 19. You have new media
  20. 20. You have new tools
  21. 21. New channels
  22. 22. New media
  23. 23. Ideas
  24. 24. Ideas that can save lives
  25. 25. Ideas that can make life better
  26. 26. Ideas that can bring justice
  27. 27. Ideas that change behaviour
  28. 28. That’s why you’re lucky

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