Barcelona Activa


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Presentation by Cinta Arasa on Barcelona Activa. Presentation given at the Experience exchange event in Warsaw, October 2009

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Barcelona Activa

  1. 1. Barcelona Activa The Local Development Agency of the Barcelona City Council Warsaw, October 2009
  2. 2. Barcelona 2009 A city with 1,605,602 inhabitants A metropolitan area of 4,841,365 inhabitants 84,3% of the workforce employed in the services sector 13,6% Unemployment rate* 68,2% Employment rate* 86% companies employ less than 10 employees 50,000 employees ITC sector (6% total employed) 206,000 students in the 8 Universities** + than 12 million tourist overnights in 2008 •Data of 1rst term 2009, source: Active Population Survey (E.P.A.) ** Data of academic year 2005-2006, source: Department of Innovation, Universities and Businesses of the Government of Catalonia
  3. 3. Barcelona’s Transformation 2009 80s and 90s Unemployment rate 13.6 % 1986: 21% Industrial employment 10.4%** 1981: 41% Employment in services 84.3%** 1981: 52% Attractive European City 4th *** 1990: 11th Tourism Economic Weight 14% 1991: 4% ** Data 1rst term 2009 Active Population Survey (E.P.A.) *** According to Cushman & Wakefield European Cities Monitor 2009
  4. 4. Barcelona Activa’s mission To foster the transformation of Barcelona through entrepreneurship, business growth, innovation, human capital, professional opportunities & quality employment.
  5. 5. Barcelona Activa’s Activities T r Digital a culture n Activity areas s v e Promotion of r Innovation & s Creativity a l Business Access to creation Business Management A Growth quality of Human employment x Capital i s
  6. 6. Main figures 2008 162,856 overall participants in Barcelona Activa activities 19,387 participants in activities for business creation 1,379 business projects coached 116 innovative start-ups based in the Incubator and Tech Park 711 companies members of Xarxactiva network 350 companies coached in business growth programs 48,120 participants in the Amenity for the Development of Human Capital 31,806 participants in the employment and training programmes
  7. 7. Impact 60,6% business creation rate = 720 companies created 31.2% of entrepreneurs promoting coached business projects are foreign 2.7 employees per created company = 1.800 employments created 84% business survival rate in the business incubator at 4th year 900.000€ average turnover of incubated companies at 4th year 9.8 average workers per incubated company at 4th year 11% of foreign entrepreneurs in the business incubator 74% of the participants in employment programmes achieve labour insertion
  8. 8. Space of New Occupations A reference centre about new occupations and emerging and transforming sectors The amenity is designed as an open free-access space, aimed at people looking for new jobs, opportunities, employment orientation or orientation about the future professional evolution. Barcelona Món Activities’ rooms 730 new professional profiles Visual analysed in depth through 12 Spaces multimedia interactive applications and 150 visuals Books and publications Information 50.000 pages of digital contents and internet Complemented with personal Multimedia advice and a twice monthly Platform Personal Advice activities’ programme
  9. 9. 22, Porta 22, Space of New Occupations Is the Barcelona Activa’s amenity for new occupations Porta22 is a new facility designed to offer information about new occupations and emergent economic sectors. It also offers assessment, training, and information about job seeking to orientate people with professional worries (they could be unemployed or employed people who are looking for a job, or even students). Porta22 means “Gate twenty-two”, because it symbolises the gateway to District 22@, in which the amenity is located. The Barcelona’s City Council is currently developing a project to transform the old industrial district of Poblenou into the city’s Innovation District. A place for the development of new types of productive activities related with the New Economy and the Knowledge Society
  10. 10. The users of Porta22, Space of New Occupations are all ages from 15 years old an all educational levels. The only condition required is to be able to use to be able to use internet at a user level. Students who need Orientation, from high school education to university, workers (unemployed or not) who need re-orientation and information about the new occupations, professional associations and colleges come to visit the digital platform of the Space of New occupations.
  11. 11. Name of the activity: Training the creative glance Framework : first Innovation Festival (IF), an initiative by the European Commission (in the framework of the PRO INNO Europe initiative) and organized by BCD Barcelona Design Centre), IF BARCELONA targets society through lectures, workshops, conferences, exhibitions, awards or itineraries, activities to be carried out with the participation and co-operation of various city’s stakeholders and organizations. One of the main objectives of the IF BARCELONA is to raise awareness of the vital role played by creativity, design and innovation in the development and progress of society, as a key factor for business competitiveness in the economy
  12. 12. Activity: Training the creative glance Origins: A dictionary of basic competences for work was developed by Barcelona Activa. 21 basic skills were described and a training path for 10 of them was developed. One of them was CREATIVITY.
  13. 13. CREATIVITY was defined as the ability to identify, plan and solve problems in an original and diverse way. It is the ability to establish new knowledge linkages, set new questions and provide original answers. Creative people: 1. Have an open mind to new perspectives. - Are open to new ideas generated by others. - Accept innovative ideas that involve some risk. - Are closed to everything related to innovation and new ideas without blocking other people. - Are flexible to new proposals for the environment. 2. Question the conventional work methodology. - Are ready to try new and different solutions and to keep an unorthodox approach. - Generate solutions to various problems. - Can leave the conventional methodology, although it involves a risk. - Are prepared to see beyond the available information and their own knowledge to find solutions.
  14. 14. 3. Demonstrate sensitivity and create new concepts within the environment. - Provide innovative and creative new solutions. - Find new ways of doing things and propose alternatives to current problems. - Consider radical or unconventional possibilities even they would take risks. Exceed pre-established models and think beyond available information. 4. Build a creative environment in their area and / or organization - Go further the established framework when identifying problems and new solutions. - Combine synergic techniques or lateral thinking, among others. - Encourage new ideas to their work team. - Build models that facilitate analysis and overcome troubles of the other people in their team.
  15. 15. As CREATIVITY is a core skill for companies and employees, a specific training path was created in order to foster creativity among population, and concretely among workers in creative industries.
  16. 16. Objectives: - Discover the value added by creativity to our own background, - Raise awareness about creativity as a skill that we can develop, - Learn simple techniques to develop creative thinking.
  17. 17. Description: Our creative glance is the capacity that allows us to face the daily problems as an opportunity to explore the environment and a Challenge to ourselves. Many times we think that we are not creative and we do things driven by routine. Luckily we can train this creative glance with simple proposals that help to face our personal, academic and professional challenges and add a new value to our capacities.
  18. 18. Contents: • What is creativity? • Am I a creative person? • Techniques to train the creative glance.
  19. 19. Methodology: The session has a practical approach. The use of games and group dynamics allows participants to discover the concepts that they are working on and enables them to elaborate a plan to train their creative glance. Just done: the first session is starting on the 26th of October.
  20. 20. Find out more about Barcelona Activa at these websites