Monday, 25 March 13
52%         58%                 75%                      OF ADULTS    ACCESS THE          DONT LEAVE                      ...
SMARTPHONE PENETRATION                      16-20                        years      73%                      30-49        ...
43%              INTERACTIONS ARE ON                                             2x                                       ...
Monday, 25 March 13
GLOBAL             MOBILE             TRAFFIC                      1%        4%        13%                      DEC ‘09   ...
BLACK FRIDAY           INTERNET           SHOPPING                      6%                                14%             ...
1 BILLION    5 BILLION                                   MOBILE PHONE                      SMARTPHONE                     ...
ENGAGED USERS                 $$$                       SOCIAL MEDIA SAVVY                       VIRAL ABILITY            ...
WHERE DO YOU START?Monday, 25 March 13
MOBILE WEB KEY                        PHILOSOPHIES                        CENTRAL BUSINESS LOGIC                        ON...
CENTRAL BUSINESS LOGIC                           EXISTING WEBSITE FRAMEWORKS RETAINED                           KEEP ALL M...
ONE WORKFLOW                                 CURRENT CMS RETAINED                                 KEEPS CONTENT CENTRAL - ...
RESPONSIVE DESIGN                         1      +      2       +      3                        RESPONSIVE   REFINE       ...
1 RESPONSIVE                                USING MEDIA QUERIES,                      Style     UNDERSTAND CAPABILITY OF T...
2 REFINE CONTENT                      Style & SUBSTANCE                      USER AGENT DETECTION TO REPURPOSE CONTENT    ...
3 SINGLE PAGE APPLICATION                      SAME BUSINESS LOGIC BUT                      APP-LIKE BEHAVIOUR            ...
ADVANTAGES             EASY MAINTENANCE         TAILORED EXPERIENCE             CONTENT REMAINS IN ONE   ALLOW FOR FLEXIBL...
ADVANTAGES LIGHTWEIGHT                  MINIMISE LOADING   LOAD IN   ALLOW FLUID                  TIME AND DATA      CORRE...
REVENUE INCREASED BY   1%                      FOR EVERY 100 MILLISECONDS                      OF IMPROVEMENT             ...
ADVANTAGES APP READY                           ALREADY USES WEB SERVICES AS AN                           APPLICATION WOULD...
MOBILE USER EXPERIENCEMonday, 25 March 13
Monday, 25 March 13
HIGHLY VISUAL PERSONAL MEDIA                FUNCTIONALITY FIRST WITH SUPERLATIVE                USER INTERFACE & USER EXPE...
KEY PRINCIPLES                      SINGLE MINDED THUMBS UP                      FOCUS ON CONVERSIONS                     ...
EXAMPLE WORKMonday, 25 March 13
Monday, 25 March 13
Monday, 25 March 13
Monday, 25 March 13
Monday, 25 March 13
Monday, 25 March 13
Monday, 25 March 13
Monday, 25 March 13
CREATIVE     LEVEL 1, PARK LANE ARCADE                      LICENCE      13, THE CORSO, MANLY, NSW                      DI...
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The Mobile Opportunity March '13 - Creative Licence Digital

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Keynote presentation from Darren Winterford, Director of Creative Licence Digital at a recent Google Publishing event. Details recent mobile statistics with a focus on Australia. Also details various considerations when developing mobile websites and example work.

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The Mobile Opportunity March '13 - Creative Licence Digital

  1. 1. Monday, 25 March 13
  2. 2. 52% 58% 75% OF ADULTS ACCESS THE DONT LEAVE OWN A INTERNET EVERYDAY HOME SMARTPHONE ON THEIR WITHOUT IT SMARTPHONEMonday, 25 March 13
  3. 3. SMARTPHONE PENETRATION 16-20 years 73% 30-49 years 66% 50+ years 28%Monday, 25 March 13
  4. 4. 43% INTERACTIONS ARE ON 2x ALMOST OF DAILY MEDIA DESKTOPMonday, 25 March 13
  5. 5. Monday, 25 March 13
  6. 6. GLOBAL MOBILE TRAFFIC 1% 4% 13% DEC ‘09 DEC ‘10 NOV ‘12 Source: StatCounter Global Stats, 11/12Monday, 25 March 13
  7. 7. BLACK FRIDAY INTERNET SHOPPING 6% 14% 24% 2010 2011 2012 FROM MOBILE AND DEVICESMonday, 25 March 13
  8. 8. 1 BILLION 5 BILLION MOBILE PHONE SMARTPHONE USERS USERSMonday, 25 March 13
  9. 9. ENGAGED USERS $$$ SOCIAL MEDIA SAVVY VIRAL ABILITY TOUCHSCREEN EFFECT PURE EXPERIENCE THE WEB, BUT BETTERMonday, 25 March 13
  10. 10. WHERE DO YOU START?Monday, 25 March 13
  11. 11. MOBILE WEB KEY PHILOSOPHIES CENTRAL BUSINESS LOGIC ONE WORKFLOW RESPONSIVE DESIGNMonday, 25 March 13
  12. 12. CENTRAL BUSINESS LOGIC EXISTING WEBSITE FRAMEWORKS RETAINED KEEP ALL MODELS & EXISTING LOGIC SUCH AS PAYMENT GATEWAYS, EMAILING OR BOOKING SYSTEMS IN PLACE USE SAME SITE INTELLIGENCE & CONVERSION TRACKINGMonday, 25 March 13
  13. 13. ONE WORKFLOW CURRENT CMS RETAINED KEEPS CONTENT CENTRAL - ANY CHANGES REFLECTED AUTOMATICALLY THROUGHOUT ALL DEVICESMonday, 25 March 13
  14. 14. RESPONSIVE DESIGN 1 + 2 + 3 RESPONSIVE REFINE SINGLE PAGE (CSS) CONTENT APPLICATION (SPA)Monday, 25 March 13
  15. 15. 1 RESPONSIVE USING MEDIA QUERIES, Style UNDERSTAND CAPABILITY OF THE BROWSER INTERACTION TAILOR CONTENT TOUCH EVENTS ACCORDING VS. TO CAPABILITY AND SCREEN SIZE MOUSE CLICKSMonday, 25 March 13
  16. 16. 2 REFINE CONTENT Style & SUBSTANCE USER AGENT DETECTION TO REPURPOSE CONTENT (DETECTING THE DEVICE) SMALL SERVER LAYER TO REFINE CONTENT CREATED FOR THE DESKTOP IS AUTOMATICALLY REORGANISED AND CONVERTED PROVIDES APPROPRIATE CONTENT FOR THE DEVICEMonday, 25 March 13
  17. 17. 3 SINGLE PAGE APPLICATION SAME BUSINESS LOGIC BUT APP-LIKE BEHAVIOUR in simple terms... NO PAGE REFRESHING FOR SPEED USE OF AN API DEVICE EXCHANGES ONLY LIMITED DATAMonday, 25 March 13
  18. 18. ADVANTAGES EASY MAINTENANCE TAILORED EXPERIENCE CONTENT REMAINS IN ONE ALLOW FOR FLEXIBLE, IMPACTFUL UI AND LOCATION CONSISTENCY UXUSE FULL POWER OF VARIOUS MOBILE BROWSER NOT ONE SIZE FITS ALLMonday, 25 March 13
  19. 19. ADVANTAGES LIGHTWEIGHT MINIMISE LOADING LOAD IN ALLOW FLUID TIME AND DATA CORRECT RESPONSIVE REQUESTS ORDER BROWSINGMonday, 25 March 13
  20. 20. REVENUE INCREASED BY 1% FOR EVERY 100 MILLISECONDS OF IMPROVEMENT 100 MILLISECONDSMonday, 25 March 13
  21. 21. ADVANTAGES APP READY ALREADY USES WEB SERVICES AS AN APPLICATION WOULD MOBILE SITE BECOMES FOUNDATION FOR APP DEVELOPMENT UTILISE COMBINATION OF NATIVE, HTML5 AND THE SAME MODELS SAVES LARGE OPERATIONAL COSTSMonday, 25 March 13
  22. 22. MOBILE USER EXPERIENCEMonday, 25 March 13
  23. 23. Monday, 25 March 13
  24. 24. HIGHLY VISUAL PERSONAL MEDIA FUNCTIONALITY FIRST WITH SUPERLATIVE USER INTERFACE & USER EXPERIENCE BEAUTIFUL, INTUITIVE, COMPELLING USER INTERFACES ENHANCE FUNCTIONALITY AND INSPIRES EMOTIONAL ATTACHMENTMonday, 25 March 13
  25. 25. KEY PRINCIPLES SINGLE MINDED THUMBS UP FOCUS ON CONVERSIONS EFFICIENT CLICKS CONTENT OVER CHROMEMonday, 25 March 13
  26. 26. EXAMPLE WORKMonday, 25 March 13
  27. 27. Monday, 25 March 13
  28. 28. Monday, 25 March 13
  29. 29. Monday, 25 March 13
  30. 30. Monday, 25 March 13
  31. 31. Monday, 25 March 13
  32. 32. Monday, 25 March 13
  33. 33. Monday, 25 March 13
  34. 34. CREATIVE LEVEL 1, PARK LANE ARCADE LICENCE 13, THE CORSO, MANLY, NSW DIGITAL SYDNEY (02) 9977 2228 www.creativelicence.com.au darren@creativelicence.com.auMonday, 25 March 13

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