Recruitment Agency: Twitter Social Media Strategy


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Social media can be a strong and suistainable competitive advantage for the recruitment agency. The agency can build a strong and dedicated community of followers, who help spreading job vacancies to their followers and friends.

The recruitment agency should not focus on building a large and weak network of followers, but it should build a strong and fully engaged community of experienced and respected followers, who have a strong influence on their friends.

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Recruitment Agency: Twitter Social Media Strategy

  1. 1. Recruitment AgencyTwitter Social Media Strategy CREATIVE HRM Visit Creative HRM for more information.
  2. 2. Recruitment Agency:Common Issues• The recruitment agency operates on a highly competitive market• The agency needs to differentiate itself, but it offers the almost the same services as competitors• The market is extremely sensitive to the right pricing strategy; the price wars are common• Clients do require the best talents, but they are usually not available at the moment• Building the talent pool is time consuming, and the agency has issues to keep in the regular touch with them• Clients and applicants are not loyal, the cheap retention strategy is difficult to design Visit Creative HRM for more information.
  3. 3. Recruitment Agency:How can Social Media Help?• The key success factor for the recruitment agency is the engaged community of followers - Social Media provide tools for building communities following discussions and job vacancies• Social media have a higher impact on the engaged community at lower costs• The message spreads through media and hit friends of friends, who can get attracted• The agency can monitor the success of messages, and it can quickly adapt messages to increase their success rate• The recruitment agency can access and hit better candidates sooner than competitors with no strong and engaged communities Visit Creative HRM for more information.
  4. 4. Recruitment Agency: Most common Social Media Recruitment Agency LinkedIn Twitter Facebook• Social Network for • Slow social media network • Best know social media network Professionals building communities around • Network based on friendship,• Quick and easy access to topics and brands following interesting people is potential candidates • Engaged communities like to not so common• Easy spreading messages discuss and react to messages • Communities build around about job vacancies • Fastest social media network, brands mainly• Members are not willing to which can help to win the • Most people are active on receive many job offers candidate Facebook, but as the free time• Candidate can be attacked by • Specialized recruitment agency activity, not using Facebook for the same job vacancy from can build a small dedicated doing business several sources community helping the agency • Difficult to measure the impact• Most people do not react to job to grow offers• Difficult to build the strong presence and reputation Visit Creative HRM for more information.
  5. 5. Recruitment Agency:Twitter Social Media Strategy1. Target group: – Agency needs to identify key topics for target audiences – Agency has to engage itself to discussions, and has to provide facts and evidence, which is new for target groups2. Messages: – Research topics, and set the schedule for sending individual messages – Connect website with messages – Tag messages correctly – Measure re-tweets and the size of the community – Attract to job posting on the website; do not spam communities with job offers3. Timing: – Building of the engaged community is slow; the recruitment agency needs to focus on the slow and constant growth – Few strong messages bring higher attention than many empty tweets Visit Creative HRM for more information.
  6. 6. Thank You• For the full PDF version of the presentation, please feel free to visit Creative HRM. Per request, you can also receive the PowerPoint version of the presentation.• You can follow Creative HRM: – Twitter – Facebook – Google+• Comments? Remarks? Visit Creative HRM and leave a message.• Additional HR presentations can be found at Creative HRM. Visit Creative HRM for more information.