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Digital Transformation or Digital Destruction? It's not only about technology, stupid!

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The exponential character of change fuelled by technology demands from organizations to reinvent themselves: those who fail to adapt face extinction, while the digital experts reap profits 26% higher than industry average. But how can companies identify their strengths and weaknesses for digital transformation and how can they improve to become digital experts?

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Digital Transformation or Digital Destruction? It's not only about technology, stupid!

  1. 1. Agnieszka M. Walorska @agaw CREATIVE CONSTRUCTION @creativeconstr DIGITAL TRANSFORMATION OR DIGITAL DESTRUCTION
  2. 2. More than $30 billion in only 5 years! © http://patronsaintofcheese.blogspot.de/2014_09_01_archive.html
  3. 3. Rethinking the financial industry from the ground up
  4. 4. UBER TAXI Rethinking the entire concept of mobility and car ownership. ©http://harborstudiosparis.tumblr.com/
  5. 5. © http://www.androidcentral.com/one-googles-self-driving-cars-hit-california-municipal-bus-feb-14 Autonomous vehicles to replace human drivers
  6. 6. © http://www.studying-in-us.org/health-insurance-and-the-health-care-system/ Apple‘s and Google‘s health kits ar threatening the insurance industry
  7. 7. © http://coffeesou.sg/blog/ Hotels face competition from Airbnb
  8. 8. 74% 15% Believe that their company has the skills and capabilities to execute on that strategy. Of business executives say their company has a “DIGITAL STRATEGY”
  9. 9. Chief Digital Officer Only 16% of companies have a CDO © https://blackjacknovel.wordpress.com/2013/09/16/305/
  10. 10. IT DIGITAL MARKETING © http://fineartamerica.com/featured/angry-shout-man-illustration-don-bishop.html In most organizations “digital” is a subordinate area of either IT or marketing
  11. 11. Technology is becoming more and more of a commodity
  12. 12. It’s not about having a digital strategy. It’s about having the whole business strategy ready for the digital age. https://flic.kr/p/qiDM76
  13. 13. © Andrec
  14. 14. CONNECTED TOOTHBRUSHES © http://www.tehnickaskolava.rs/pdf/engleski2013/houses.pdf
  15. 15. The expectations towards technology go beyond the ease of use
  16. 16. 89% 24% Develop their digital products in a customer centric way. Plan to compete mainly on customer experience.
  17. 17. 34%involve customers by conducting focus groups. © http://www.zastavki.com/eng/Fantasy/wallpaper-96659.htm
  18. 18. © http://kentweakley.com/blog/photo-tip-stand/
  19. 19. © https://themichaelreport.com/2015/09/22/investors-are-worrying-about-gopro-for-all-the-wrong-reasons/
  20. 20. © https://www.emaze.com/@AFLCQQIF/Presentation-Name
  21. 21. Angry PC User | by thevoyager Digital Experts involve their customers early in the process!
  22. 22. Not easy to implement in a hierarchical organization.
  23. 23. „Great projects start out feeling like buildings...“
  24. 24. „But in fact, great projects are gardens.“
  25. 25. 80% of companies rely on traditional hierarchy. © http://socialnewsdaily.com/60218/hbo-will-air-a-7-5-hour-version-of-the-godfather/
  26. 26. RISK-TAKING VELOCITY & ©http://www.sdzsafaripark.org/safari/cheetah-safari©http://www.malikadventures.com/journal
  27. 27. Digital Transformation requires quick adjustments and close cooperation within an interdisciplinary team
  28. 28. for 85% of the companies FAILURE IS NOT AN OPTION
  29. 29. Digital Experts focus on prototypes and products, they can test, improve and learn from
  30. 30. Don’t launch MVPs as „their products are not suitable for this approach“. Regularly launch and evaluate MVPs. 11% 60%
  31. 31. „Yes, failure can hurt. But you can eighter run from it or learn from it!“ - Rafiki - (ok, he didn‘t say „failure“, he said „past“)
  32. 32. THANK YOU ! Telefon: +49 (0)30 / 4004 1922 www.creativeconstruction.de AGNIESZKA M. WALORSKA @agaw | agnieszka@creativeconstruction.de

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