How to launch your Brand's Youtube channel

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How to launch your Brand's Youtube channel

  1. 1. How to launch your Brand’s Youtube Channel ? www.creativeconnect.co
  2. 2. Earlier the QUESTION used to be:“ Why should BRANDS have a Youtube Channel? If BRANDS should have a their ”
  3. 3. With proper optimization, Visitors who view video increases product videos are the chance of a 85% front-page more Google result by likely to buy 53x60% than visitors who do not. (Forrester, January 2010) (Internet Retailer, April 2010)of all web traffic comes from online is the videos AdAg e ’s rs #2 search engine in the world surpassing Yahoo! tise 9 4 adve of r un ve r n Top 100 ha mpa igns o WHY ? ca &
  4. 4. Today the QUESTION is:“What content should brands put on the Youtube Channel? If BRANDS should have a their ”
  5. 5. Any BRAND can figure this out after answering? ?? a few fundamental ANBR D B R A N D QUESTIONS
  6. 6. ??? ANBR D B R A N Who is your Brand’s D target audience, and what kind of content do they want to look at?
  7. 7. What’s the brand’s ultimate ?? goal & how do they plan to? achieve it. ANBR D B R A N Who is your Brand’s D target audience, and what kind of content do they want to look at?
  8. 8. What content would by default be an extension of the brands DNA? What’s the brand’s ultimate ?? goal & how do they plan to? achieve it. ANBR D B R A N Who is your Brand’s D target audience, and what kind of content do they want to look at?
  9. 9. What are your overall marketing goals, and what doyou think a YouTube strategy would achieve for you ? What content would by default be an extension of the brands DNA? What’s the brand’s ultimate ?? goal & how do they plan to ? achieve it. AN BR D B R A N Who is your Brand’s D target audience, and what kind of content do they want to look at?
  10. 10. What brand needs to communicate and how ? What are your overall marketing goals, and what do you think a YouTube strategy should achieve for you ? What content would by default be an extension of the brands DNA? What’s the brand’s ultimate ?? goal & how do they plan to ? achieve it. AN BR D B R A N Who is your Brand’s D target audience, and what kind of content do they want to look at?
  11. 11. "Understanding the Purpose of aBrand’s Youtube Channelis essential as Youtube Channel is along term asset for any brand.Knowing the purpose helps in creatingregular video content whichentertains,informs,educates, and inspiresyour audience while giving thema reason to come back." 
  12. 12. Youtube Channel If BRANDS should have a their is not a holding place forRepurposed TV ads and One-off Videos
  13. 13. Individual or one-off videos created for uploading on are a good idea, but ineffective without a proper Content Design have a their If BRANDS should Strategy that highlights how the YouTube channel videos can help in achieving brand’s overall communication goals.
  14. 14. 6 Steps for a Youtube Channel#1 Understand Audience #2 Decide Types of Videos #3 Regular Video Uploads #4 Maintain Youtube Channel #5 Promote Video Content #6 Get right organization for video production & Video SEO
  15. 15. ?#1 Understand Audience Figure out HOW users interact on
  16. 16. #1 Understand Audience Which are the videos they share & how? What is it that your audience would like to watch? What would keep them coming back to you? What are the right sources of traffic that cater to your audience?
  17. 17. It’s essential for a Brand to think long and hard about the source of their video content Brands should produce videos that compliment their DNA #2 Decide Types of Videos
  18. 18. #2 Interviews VideosFeedback Videos How to Videos Product Tutorials Product Showcase Public Poll Types of ONLINE VIDEO Internal Company Videos CONTENT Viral Videos that Brands can produce News Update Top 5 Product Videos Product Reviews Testimonial Videos General Company Videos TV ads
  19. 19. Having a good idea for content is not enoughBrands must create videos that cater to needs of their audience & follow a consistent video pattern #3 Regular Video Uploads
  20. 20. #3 Regular Youtube Upload If BRANDS should have a their "Develop a calendar that ensures Video Upload at regular intervals" It is this regularity in uploading videos that determines the impact of a YouTube channel. #3 Regular Video Uploads
  21. 21. Video SEO Comments like it AnalyticsSubscribers #4 Maintain Youtube Channel Traffic Sources Annotations Share Videos Playlists Favourite Videos
  22. 22.    Search Engines E-mailer Social Networks Websites #5 Promote Video Content
  23. 23. Repeated Visits to Channel Viewer Engagement Viewer Entertainment Youtube Video Content If BRANDS should have a Results in Word of mouthAudience Growth Brand Recall Brand Reinforcement
  24. 24. #6 Find the right Organization for the job! An experienced organization Youtube Channel Optimization with complete knowledge of: Video SEO Design Sense Video Production Concept Development
  25. 25. A completeYoutube Channel Solution for your company
  26. 26. To know more, log on to :www. creativeconnect.co

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