The Lean Startup

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Some introductory slides to the lean startup concept, designed for a group of FE students.

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The Lean Startup

  1. 1. The Lean Startup Dave Briggs
  2. 2. Dave Briggs dave@creativecommunities.co @davebriggs
  3. 3. My background: Public services Freelance consulting Technology startup Social innovation and enterprise
  4. 4. Bringing creativity and technology together for social and economic benefit. creativecommunities.co
  5. 5. What is a startup?
  6. 6. A startup company or startup is a company, a partnership or temporary organization designed to search for a repeatable and scalable business model.
  7. 7. What do you need to start a company?
  8. 8. Detailed business plan Staff Offices IT infrastructure Product development Funding Revenue
  9. 9. The lean startup cuts all that out
  10. 10. Get to market as quickly as you can – and learn from customers.
  11. 11. • • • • • • MVP – a screencast shared on geek forums Landing page Extremely simple concept – no frills Private beta – builds buzz Got feedback Work of mouth marketing
  12. 12. Some key points
  13. 13. Minimum viable product
  14. 14. Continuous deployment
  15. 15. Split (or A/B) testing
  16. 16. Actionable metrics
  17. 17. Pivot
  18. 18. What makes this possible?
  19. 19. Bootstrapping
  20. 20. Cloud
  21. 21. Open source
  22. 22. Online marketing
  23. 23. Remote working
  24. 24. Crowdfunding
  25. 25. What this means • • • • • • Starting a business is easy Starting a good business is still very hard Lean startup not an easy route Enables organic scale Lowers risk Ought to be fun
  26. 26. creativecommunities.co/leanstartup
  27. 27. Keep in touch! dave@creativecommunities.co @davebriggs creativecommunities.co

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