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How Big Data is Transforming Medical Information Insights - DIA 2014

Daniel Ghinn's presentation at DIA 8th Annual European Medical Information and Communications Conference explores the use of big data in medical information...

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How Big Data is Transforming Medical Information Insights - DIA 2014

  1. 1. How big data is transforming medical information insights Daniel Ghinn CEO, Creation Healthcare
  2. 2. Disclaimer The views and opinions expressed in the following PowerPoint slides are those of the individual presenter and should not be attributed to Drug Information Association, Inc. ( “ DIA ” ), its directors, officers, employees, volunteers, members, chapters, councils, Special Interest Area Communities or affiliates, or any organisation with which the presenter is employed or affiliated. These PowerPoint slides are the intellectual property of the individual presenter and are protected under the copyright laws of the United States of America and other countries. Used by permission. All rights reserved. Drug Information Association, DIA and DIA logo are registered trademarks or trademarks of Drug Information Association Inc. All other trademarks are the property of their respective owners. DIA 2
  3. 3. Disclosure Statement Please note that DIA is not requesting a numerical amount to be entered for any disclosure, please indicate by marking the check box, and then providing the company name only for those disclosures you may have. Type of Financial Interest within last 12 months Name of Commercial Interest  Grants/Research Funding  Stock Shareholder CREATION HEALTHCARE  Consulting Fees  Employee CREATION HEALTHCARE  Other (Receipt of Intellectual Property Rights/Patent Holder, Speaker’s Bureau) Will any of the relationships reported in the chart above impact your ability to present an unbiased presentation? No In accordance with the ACPE requirements, if the disclosure statement is not completed or returned, participation in this activity will be refused. DIA 3
  4. 4. Big Data? BSiligd ed atittale? in Arial 20 pts DIA 4
  5. 5. Slide What title does in it Arial mean? 20 pts DIA 5
  6. 6. Slide title in Arial 20 pts Where is the data? DIA 6
  7. 7. Slide title in Arial 20 pts Behavioural data DIA 7
  8. 8. Apple, Google ‘Big Data’ for Health Analytics? DIA 8
  9. 9. Public social media: Healthcare professionals DIA 9
  10. 10. Where’s the signal in the noise? DIA 10
  11. 11. Place Multi-dimensional data analysis Roles Topics & issues Time DIA 11
  12. 12. Data technique 1: Language processing
  13. 13. Data technique 2: Geolocation
  14. 14. Data technique 3: Personally Identifiable Information - Roles
  15. 15. Data technique 4: Time
  16. 16. Big data = big problems? “There are a lot of small data problems that occur in big data. They don’t disappear because you’ve got lots of the stuff. They get worse.” David Spiegelhalter Winton Professor of the Public Understanding of Risk at Cambridge University Image: University of Cambridge. Used under Creative Commons license. Source: DIA 16
  17. 17. NLP & machine learning DIA 17
  18. 18. Human analysts vs automation? DIA 18
  19. 19. Some logic is difficult for computers DIA 19
  20. 20. Some logic is difficult for computers “While hunting in Africa, I shot an elephant in my pajamas. How he got into my pajamas, I don't know.” From the Groucho Marx movie, Animal Crackers (1930) DIA 20
  21. 21. Some logic is difficult for computers Anyone using K for stable AFib? never used ket in stable... need to be daring and try!!! DIA 21
  22. 22. Getting started Where will you find data? • Data you know you have • Data you don’t know you have • Data that’s yours if you look Language Location Personally Identifiable Information Time DIA 22
  23. 23. Who has the questions? DIA 23