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Doctors in social media: the story so far, with Creation Pinpoint (slides)

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Today we are seeing an explosion in doctors using public social media channels to talk with each other about clinical and practice matters. In this webcast, Daniel Ghinn presents some milestones in doctors' use of social media from recent years and reveals first-time insights from millions of analysed conversations between doctors online using Creation Pinpoint.

Also available as video webcast here: http://www.slideshare.net/CreationHealthcare/doctors-in-social-media-the-story-so-far

Published in: Health & Medicine
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Doctors in social media: the story so far, with Creation Pinpoint (slides)

  1. 1. PresentsHealthcare Professionals in Social Media: The story so far… Daniel Ghinn, CEO, Creation Healthcare daniel.ghinn@creationhealthcare.com Twitter @EngagementStrat Produced by
  2. 2. 2010 Social media opens new channel for physicians “Why should I see your pharma rep when I can learn more about your drug from Wikipedia than he’s even allowed to tell me?” Doctor in panel discussion mHealth Conference, Dubai, 2010 mHealth Conference & Expo Dubai, UAE Discussion, September 2010 HCP panel discussion during mHealth Conference in Dubai © 2013 Creation Pinpoint™ www.creationpinpoint.com
  3. 3. 2010…………………………………………….2011 US Physicians using social media at explore least weekly: 61% scan or explore medical information via social media contribute Journal of Medical 46% contribute to Internet Research new information in social media Survey, March 2011 Survey distributed to random sample of 1,695 practicing oncologists and primary care physicians in the United States in March 2011. 485 responded. © 2013 Creation Pinpoint™ www.creationpinpoint.com
  4. 4. 2010…………………………………………….2011……………………………………………2012……… “The use of social media can benefit your professional relationships with colleagues…” General Medical Council General Medical Council Consultation, April 2012 UK physician regulator GMC held consultation & issued draft guidance for doctors in social media © 2013 Creation Pinpoint™ www.creationpinpoint.com
  5. 5. 2010…………………………………………….2011……………………………………………2012………………………… UK Physicians using social media daily: 68% of HCPs Are on Facebook 73% of those use it every week 53% daily Medical Protection Society Survey, June 2012 21% of HCPs Survey distributed to 1250 UK-based are on Twitter MPS members in June 2012. © 2013 Creation Pinpoint™ www.creationpinpoint.com
  6. 6. 2010…………………………………………….2011……………………………………………2012…………………………….. Social media allows physicians to learn from each other (without input from pharma) “We wanted to have an education resource for emergency doctors without input from pharma… International Conference on “…there will never be any Emergency Medicine sponsorship from pharma.” June 2012 Mike Cadogan Introducing #FOAM Twitter chat for Emergency Physician & #FOAMed Evangelist emergency physicians © 2013 Creation Pinpoint™ www.creationpinpoint.com
  7. 7. 2010…………………………………………….2011……………………………………………2012……………………………………….…… US Physicians on Twitter 78% identify themselves as physicians in their bio 80% contain a URL in their bio MDigitalLife, WCG October 2012 34% tweet at least daily WCG & Kaiser Permanente studied 400,000 tweets among 1,400 US HCPs © 2013 Creation Pinpoint™ www.creationpinpoint.com
  8. 8. 2010…………………………………………….2011……………………………………………2012……………………………………….…….… A drop in the ocean… MDigitalLife: 3,200 social media profiles US physicians Creation Pinpoint: >110,00 social media profiles Worldwide physicians © 2013 Creation Pinpoint™ www.creationpinpoint.com
  9. 9. 2010…………………………………………….2011……………………………………………2012……………………………………………2013……… Physician Twitter 25000 chats mature Volume of tweets per quarter, by Twitter chat • A maturing landscape • Specialist & education 20000 #mdchat chats growing #meded • Fastest-growing rate is #FOAM #FOAM at 400% growth #rnchat last quarter 15000 • General chats are in decline 10000 Creation Pinpoint 5000 March 2013 Study of global physician Twitter chats finds specialist chats fastest growing; 0 general HCP chats in decline Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 © 2013 Creation Pinpoint™ www.creationpinpoint.com
  10. 10. 2010…………………………………………….2011……………………………………………2012……………………………………………2013……… Physician Twitter chats are global #meded Twitter chat participation by country* Creation Pinpoint * country identification based on available geo-location data March 2013 Study finds global reach among #meded chat participants © 2013 Creation Pinpoint™ www.creationpinpoint.com
  11. 11. 2010…………………………………………….2011……………………………………………2012……………………………………………2013……… 2-month volume of diabetes tweets Doctors talking by HCPs worldwide during about diabetes same window 2011-2013 7000 • 235% growth in diabetes-related HCP tweets, 2011-2013 6000 5000 4000 3000 2000 Creation Pinpoint March 2013 1000 Study of HCP conversations in diabetes shows 235% growth in tweets during 0 Jan-Feb 2011-2013 Jan-Feb 2011 Jan-Feb 2012 Jan-Feb 2013 © 2013 Creation Pinpoint™ www.creationpinpoint.com
  12. 12. 2010…………………………………………….2011……………………………………………2012……………………………………………2013……… European doctors are active • European HCP tweets about diabetes: UK, Spain, Netherlands are most active Creation Pinpoint European HCP tweets about diabetes March 2013 Study of HCP conversations in diabetes 2011-2012, European focus © 2013 Creation Pinpoint™ www.creationpinpoint.com
  13. 13. 2010…………………………………………….2011……………………………………………2012……………………………………………2013……… BMJ is world’s most popular HCP social media site Top global public HCP social media platforms for diabetes discussions • Worldwide HCP conversations (top 10 sites shown) about diabetes on blogs, forums & sites show BMJ platforms account for >50% of top-10 site activity Creation Pinpoint March 2013 Study of HCP conversations on diabetes via public social media channels 2011-2013 © 2013 Creation Pinpoint™ www.creationpinpoint.com
  14. 14. 2010…………………………………………….2011……………………………………………2012……………………………………………2013……… Twitter topics are not the Diabetes topics by HCPs on Twitter same as topics on blogs & forums Tweets include organization names: • Diabetes UK • Sanofi Diabetes topics on other open HCP sites, blogs & forums Creation Pinpoint March 2013 Study of HCP conversations on diabetes via public social media channels 2011-2013 © 2013 Creation Pinpoint™ www.creationpinpoint.com
  15. 15. 2010…………………………………………….2011……………………………………………2012……………………………………………2013…………..-> how will this change your future? The world’s only tool dedicated to Studying conversations between HCPs in public social media channels • >110,000 social media profiles • 10,000’s of public HCP sites, blogs, forums • Worldwide HCP coverage • Online dashboard; email alerts; beautiful reports For more information: www.creationpinpoint.com info@creationpinpoint.com Creation Pinpoint is a product of Creation Healthcare © 2013 Creation Pinpoint™ www.creationpinpoint.com

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