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The giving world is shifting from Matures to Boomers, with GenX on the rise. Thus, connecting with today's older donors requires insight, creativity and subtlety.
It is time for generational marketing to discover how to motivate donors in a way that works for them.
Learn the ways to best target and motivate the 50+ donor. Get actionable tips for each age group by subscribing to our blog: www.maturemarketingmatters.com.
Originally presented by Erin Read at the National Conference for Philanthropic Planning, October 2012.