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Beyond Aging in Place: How to Position Universal Design in 55+ and Senior Living


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More and more older adults want to find ways to make their next move their last — which makes an impact on the marketability of both 55+ and senior living communities. Universal design — design and programs that facilitate aging in place — is a typical approach to helping create a forever home.

While universal design offers builders and senior living providers the opportunity to create a truly ageless living environment, positioning these features to each unique target market is the key to driving sales in a competitive market. Join us to learn how to market universal design from experts who’ve been serving older adults for a combined 40+ years!

Beth Mickey, Sr. Client Services Director and Certified Aging in Place Specialist, Creating Results

Jane Marie O’Connor, Consultant and Principal, 55PlusMarketing, Hawley, MA

Kate Ruddy, Director, Atrio Home Care, Grand Rapids, MI

Published in: Real Estate
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Beyond Aging in Place: How to Position Universal Design in 55+ and Senior Living

  1. 1. BEYOND AGING IN PLACE: How to Position Universal Design to 55+ vs Senior Living Consumers Moderator: Presenters: Beth Mickey, Creating Results Jane O’Connor, Consultant and Principal, 55Plus, LLC Kate Ruddy, Atrio Home Care
  2. 2. Beth Mickey, CAPS Senior Client Service Director Moderator
  3. 3. Jane O’Connor, CAPS, MIRM, CAASH Consultant and Principal, 55Plus, LLC
  4. 4. Kate Ruddy Director at Atrio Help at Home
  5. 5. • Setting the Stage – Market Distinctions • 55+ Insights & Examples • Senior Living Insights & Examples • Questions Agenda
  6. 6. Setting the Stage: Market Distinctions
  7. 7. The ability to live in one’s own home and community safely, independently and comfortably, regardless of age, income or ability level -U.S. Centers for Disease Control and Prevention Aging In Place: Definition
  8. 8. 95%of seniors 65 and better would prefer to remain in their own homes
  9. 9. 55+ Insights and Examples
  10. 10. Definition • Universal Design is the design of products and environments to be usable by all people, to the greatest extent possible, without the need for adaptation or specialized design. Design/Build Solutions for Aging and Accessibility, NAHB
  11. 11. 7 Principles of UD • Principle One: Equitable Use • Principle Two: Flexibility in Use • Principle Three: Simple and Intuitive Use • Principle Four: Perceptible Information • Principle Five: Tolerance for Error • Principle Six: Low Physical Effort • Principle Seven: Size and Space for Approach and Use Source: NC State University, The Center for Universal Design
  12. 12. Changing Demographics
  13. 13. Application of Space • Space as luxury • NOT – cold and institutional - NOT ADA • A more casual lifestyle and open space.
  14. 14. Applied Universal Design • Kitchens • Bathrooms • Entryways, Stairs, Ramps and Vertical Transportation • Closets • Utility Rooms (laundry) • Drives, Garages and other Vehicular Access Areas
  15. 15. Drives, Garages and other Vehicular Access Areas • Dimensions • Protection from the elements • Maintenance • Garden design
  16. 16. Entryways, Stairs, Ramps and Vertical Transportation • Step elimination • Maneuvering room • Entry shelf • Hardware • Lighting • Non-skid surface • Lifts and elevators
  17. 17. OWNER’S ENTRY
  18. 18. Kitchens • Maneuvering • Storage • Preparation • Cooking • Serving • Cleaning
  19. 19. KTGY Group, Inc.Trendsetter – Great Room
  20. 20. KITCHEN
  22. 22. Bathrooms • Maneuverability • Safety • Luxury and function • Multiple users • Fixtures: showers, tubs, lavatories • Equipment and accessories • Storage • Showers and tubs
  24. 24. GRAB BARS
  25. 25. Closets • Walk-in or roll-in closets • Walk-up closets
  26. 26. Utility Rooms • Maneuvering • Access doorway • Laundry sink • Shelving/storage • Flooring • Air quality
  27. 27. PET STATION
  30. 30. Senior Living Insights and Examples
  31. 31. Smart Homes: A Smarter Way to Live
  32. 32. • A Smart Home is equipped with technological tools and adaptive devices that make the home safer and more comfortable for older adults. These additional products can give individuals and family members of those living alone piece of mind. What is a Smart Home?
  34. 34. • Smart Home technology isn’t just about having remotely controlled thermostats and appliances, this new technology is changing the way people age and making it easier and safer for seniors to remain in their own homes longer. Why Choose a Smart Home?
  35. 35. • Aging in place results in better health outcomes according to recent studies • New technology fosters independence • Makes tasks easier for those with limited mobility • Can help those with cognitive impairments remain at home longer • Saves money when compared to other living options • Provides peace of mind for caregivers and family members Benefits to Smart Home Technology
  36. 36. • There are numerous options for adapting the home for older adults living independently that will keep them safe and make life easier and more comfortable. – Doors and window alarms – Keyless entry – Big button phones and remotes – Smoke and Carbon Monoxide detectors – Strobe lighting for emergencies – Remote control lighting – Pressure sensitive floor mat/activity sensors for those with memory loss – “Virtually There" video cameras Home Safety
  37. 37. • A variety of equipment and adaptive devices are available to help maintain health and increase personal safety for older adults. – Personal emergency response system – Fall detectors – Wall mounted alarm button – Medication Dispensers – Grab bars and other adaptive medical equipment Health Safety
  38. 38. • Telehealth Medical Monitoring provides daily monitoring of an individual’s vital signs. This can be monitored by a physician, nurse, or family member. • Telehealth monitoring helps provide early detection of symptoms which allows for early intervention • Examples: – Blood pressure, Weight, Heart Rate, Pulse Oximetry, Blood Sugar, etc. Health Safety: Telehealth Monitoring
  39. 39. Smart Homes: The Kitchen Kitchens are the number one area for home fires and cooking is the leading cause. Tools are available to make accidents less likely:
  40. 40. Smart Homes: The Bathroom Accidents in or around the tub or shower account for more than two-thirds of emergency room visits. Older adults are particularly prone to injury while getting off the toilet. A few adjustments can make the bathroom a safer place:
  41. 41. Smart Homes: The Living Area Falls are the leading cause of injury to seniors according to the National Institute for Health. Some ways to make the living area of the home safer include:
  42. 42. Smart Homes: The Bedroom Getting up in the middle of the night or before it's light out can lead to falls and other injuries, but there are adaptions that can be made to reduce the risk:
  43. 43. • All of the ideas you heard here can be customized for each person's individual needs. • Smart Homes are becoming increasingly popular in the senior population. • A Smart Home can enable you, or someone you love, to live longer and safer independently. A Smarter Way to Live!
  44. 44. Thank you for joining us! A link to this webinar will be sent out shortly. Beth Mickey 703-494-7888 Jane O’Connor 413-339-5552 Kate Ruddy 616-643-2711