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More and more older adults want to find ways to make their next move their last — which makes an impact on the marketability of both 55+ and senior living communities. Universal design — design and programs that facilitate aging in place — is a typical approach to helping create a forever home.
While universal design offers builders and senior living providers the opportunity to create a truly ageless living environment, positioning these features to each unique target market is the key to driving sales in a competitive market. Join us to learn how to market universal design from experts who’ve been serving older adults for a combined 40+ years!
Beth Mickey, Sr. Client Services Director and Certified Aging in Place Specialist, Creating Results
Jane Marie O’Connor, Consultant and Principal, 55PlusMarketing, Hawley, MA
Kate Ruddy, Director, Atrio Home Care, Grand Rapids, MI